All Madshus articles
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News briefsK2 Sports Europe GmbH is renamed EOC Europe GmbH
K2 Sports Europe GmbH has announced that it is officially renamed EOC Europe GmbH.
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News briefsMadshus and Rottefella present new system for XC skating
After several years of development, Madshus and Rottefella have presented a new system called SkateX, specially developed for skating. The Redline Skate X boot and the Rottefella SkateX binding system are set to be launched worldwide in fall 2024. The two Norwegian cross-country skiing brands state that SkateX is an ...
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ArticleEOC launches Collective Progress Initiative, aiming to achieve net zero by 2050
With the launch of the Collective Progress Initiative, Elevate Outdoor Collective’s (EOC) global brands – K2 Skis, K2 Snowboarding, Marker, Dalbello, Völkl, Ride Snowboards, Line Skis, Backcountry Access, Atlas Snow Shoe Co, Tubbs Snowshoes, Madshus and K2 Skates – are working hand-in-hand to eliminate waste and maximize the recyclability and ...
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News briefsNils Hult leaves Madshus
Referring to an internal message of Elevate Outdoor Collective (EOC), the Norwegian industry magazine sportsbransjen.no has reported that Nils Hult is leaving Madshus, the Norwegian brand specializing in cross-country skiing products within EOC, founded in 1906. “The functions that Nils Hult held have been absorbed by the structural changes and ...
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News briefsNorwegian Supreme Court rejects appeal: Rottefella wins patent dispute
Source: Rottefella Torstein Myklebostad, CEO of Rottefella After Rottefella was victorious last summer in a patent lawsuit against Amer Sports and its Salomon and Atomic brands, the Norwegian Supreme Court has now rejected Amer’s appeal, bringing the long-standing patent dispute over an adjustable cross-country ski binding system ...
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ArticleRussian athletic apparel market in turmoil
The Russian market for sportswear has become strained with the departure of industry leaders Nike, Adidas, Puma and Reebok, as well as smaller European players, over the past year, according to several Russian publications. This segment has suffered much more from Western sanctions than the sporting goods market in general. ...
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ArticleRottefella wins patent suit against Amer
The Norwegian Court of Appeal has ruled in favor of Rottefella and Madshus in the patent case against Amer Sports on moveable binding systems. The lawsuit targeted “Move,” a binding system for cross-country skis that Norwegian manufacturer Rottefella launched in 2018 after several years of product development. Move, developed by ...
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News briefsExecutive changes continue at Elevate Outdoor
Elevate Outdoor Collective (EOC) – the owner of K2, Völkl, Marker, Dalbello, Ride Snowboards, Line Skis, Backcountry Access, Atlas Snow Shoe, Tubbs Snowshoes and other brands – is promoting Dagmar Ruthert to director of sales for the European market. She will be reworking both customer service (to refocus it on ...
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News briefsRottefella wins patent lawsuit
According to a LinkedIn post by Rottefella, the company, together with Madhus, won a patent lawsuit against Amer Sports and its Salomon and Atomic brands at the Oslo District Court. The lawsuit involved patent rights for detachable bindings for cross-country skis and a solution for easy adjustment and installation of ...
