All Mammut articles
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C-Suite Interview
Mammut CEO: “We don’t want to give up our roots”
Its popularity within the gorpcore movement will not influence the direction of Mammut, says CEO Heiko Schäfer: “We are not a fashion brand.”
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News briefs
Mammut’s partnership with Climeworks continues
After first signing a a “Carbon Dioxide Removal (CDR)” agreement with the Swiss company Climeworks in Feb. 2023, Mammut is continuing its partnership with the direct air capture technology maker via a challenge on its Strava channel. Mammut is calling on members of its Strava club to run a minimum ...
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Article
Gorpcore: The trend that could be bigger than athleisure
Gorpcore: the trend you may have missed and the huge potential it holds for performance brands. We explain it and evaluate its potential.
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News briefs
Felix Münnich becomes the new chief commercial officer at Mammut
Münnich comes from one of the top players in the sporting goods business.
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News briefs
Zalando signs Four Paws’ letter of intent for mulesing-free wool
The animal welfare organization Four Paws has announced a new signing of the letter of intent to move away from mulesing sheep’s wool. Retailer Zalando has joined the campaign, pledging to phase out its offerings of wool products that are not mulesing-free. The campaign calls for a complete shift away ...
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News briefs
Mammut has found a new CEO
Source: Mammut Heiko Schäfer Mammut Sports Group AG has appointed Heiko Schäfer as its new CEO, effective Sept. 1, 2022. For Schäfer, who previously served as chief operating officer of Hugo Boss AG, Mammut represents a return to the world of sporting goods as he worked in ...
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News briefs
Nike temporarily halts e-commerce in Russia
As reported by the Portland Business Journal, Nike has temporarily halted sales through its Russian website and app, stating that the company “cannot guarantee delivery of goods to customers in Russia.” The news came after major logistics companies such as UPS and FedEx announced they would temporarily suspend their services ...
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Infographics & Data
Best-performing sports brands in the German online market
This is an extract of the research study The sports brands winning the online race in Germany in which we analysed 60 leading sports brands in Germany.
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Article
Swiss chocolate family invests in Mammut
The Swiss Conzzeta Group had first announced on Dec. 9, 2019, that it would focus in the future on the sheet metal working segment, called Bystronic, and it recently confirmed the reorganization by renaming itself as Bystronic. After the sale of its Schmid Rhyner ioperations in early 2020 and the ...
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News briefs
Double-digit decline for Mammut
Conzzeta Group, the parent company of Mammut Sports Group, said revenues from the Outdoor segment, which only consists of Mammut, declined in the first nine months of this year by 20.0 percent in reported terms to 149.4 million Swiss francs (€139.3m-$163.2m), or by 17.5 percent in constant currencies and on ...
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Article
No pressure for the sale of Mammut
As previously reported, the Conzzeta Group plans to divest its Outdoor division, which essentially consists of the Mammut Sports Group. Addressing financial analysts, the Swiss group’s management pointed out, however, that it is under no pressure to sell it at just any price because of the current economic uncertainty.
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News briefs
Mammut enters partnership with Powdr
(OIC) Mammut is entering a long-term partnership with Powdr, an American ski resort operator. The partnership makes the Swiss sports brand the official uniform and clothing supplier for more than 8,000 mountain professionals working at 10 of the Powdr mountain resorts in the U.S. The partnership starts with the 2020/21 ...