More about brands – Page 112
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News briefsPuma flagship store opens in Tel Aviv
Tel Aviv is the city where Puma has just inaugurated its largest store since the opening of its flagship in New York City two years ago. Spreading on two floors, the 700-square-meter store is located on the Old Port promenade close to the waterfront of Tel Aviv. It features a ...
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News briefs
Peloton reveals a child's death in a treadmill-related accident
Peloton Interactive revealed on its website that a child was killed in an accident involving its Tread+ treadmill. The company reiterated a safety warning about the potential risks for children from accidents involving treadmills after a child was killed in a “tragic accident” involving the firm’s exercise equipment. Just ...
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News briefs
Decathlon joins the Net Zero Initiative
Decathlon has announced that it is partnering with the Net Zero Initiative, a framework for collective carbon neutrality. The Net Zero Initiative helps organizations describe and organize their climate action. The framework is based on the idea that an organization must act in three complementary ways toward the global objective ...
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News briefs
Everlast signs licensing deal in the U.S.
SportLife Brands of New York will license the Everlast brand name for a line of underwear, sleepwear, baselayers and thermals for distribution in the U.S., starting with the 2021 holiday season. SportLife develops similar products under license for Nautica, Isotoner, Tahari, Sean John, Umbro, Starter, Head and Disney.
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News briefs
New Balance and Stone Island collaborate again in footwear
New Balance Athletics and Stone Island, an Italian sportswear brand recently acquired by Moncler, are joining forces to kick off what they have described as “a long-term relationship.” The first New Balance x Stone Island shoes are set to drop later this year. The partnership was first teased via the ...
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News briefs
Puma manufacturer in China cuts carbon emissions further
Shenzhou International, an apparel manufacturing partner of Puma in China, has kicked off a large-scale wind energy project that will supply about two-thirds of the company’s electricity needs in China by 2030. Shenzhou already gets some of its energy from a nearby wind farm but it has now agreed to ...
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Short stops
MARKETING
+++ Adidas will replace Macron as the apparel sponsor of Phoenix Rising FC, the American professional soccer team based in Phoenix, Arizona, in a new six-year deal that will run until 2026 +++ Wilson has announced Marcelo Capitani, who currently tops the country ranking in the sport, as its new ...
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News briefs
New Balance launches a new performance face mask
New Balance has released a new reusable face mask, specifically intended for fitness and performance activities. The New Balance Active Face Mask features three layers of a breathable fabric that is a mix of polyester, polypropylene and spandex. Its design helps to keep the mask away from the mouth and ...
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News briefs
Nike plans to cut by half its office staff in Spain
Nike is planning to reduce its office workforce in Spain by half, after streamlining its operations in Germany and the Nordic countries. According to reports in Palco23, a Barcelona-based sport business periodical, Nike is about to file a restructuring plan (ERE = “expediente de regulación de empleo”) that would involve ...
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News briefsAdidas and Peloton collaborate on apparel
As expected, Adidas has announced the launch of a line of apparel with Peloton on March 25. The Adidas x Peloton spring/summer 2021 collection – designed in collaboration with the Peloton instructors Ally Love, Robin Arzón and Cody Rigsby – is made of tank-tops, tights, shorts, hoodies, T-shirts, crewnecks, sports ...
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News briefs
Lululemon’s chairman wants to invest with KKR
Working together with KKR, the big American investment group, Glenn Murphy, chairman of Lululemon, has created a special-purpose acquisition company (SPAC) that has started trading on the New York Stock Exchange under the symbol KAHC, following an oversubscribed public offering worth $1.2 billion. The purpose of the new SPAC, whose ...
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News briefs
Decathlon plans to work with more online marketplaces in Russia
Decathlon is set to begin selling sporting goods through several online marketplaces in Russia as part of an expansion of its online sales activities, according to the local Retail news service, which quoted Julia Goroshenya, development director of Decathlon in Russia. Decathlon has already worked successfully with Russia’s second-largest online ...
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News briefs
Pressio, a new brand of compression garments by a 2XU co-founder
After one year of preparation, Jamie Hunt, the former triathlon champion from New Zealand who co-founded the 2XU brand and partially sold it to L Capital Asia in 2013, is coming out with a new sustainable performance sports apparel label, called Pressio. The launch coincides with the expiration of a ...
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Article
Myanmar violence raises concern in the industry
Many sports and fashion brands that have shifted part of their sourcing for apparel and footwear to Myanmar because of its lower labor costs are watching with awe the consequences of the recent military coup in the country. According to observers, it may be difficult for some of them to ...
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Article
Nike releases new Impact Report and sets new targets for 2025
Nike has released the 11th edition of its Impact Report. The document addresses and assesses the company’s 2020 (financial year ended in May, 2020) targets, which were set in 2015, and sets new corporate targets for 2025. Nike has been releasing Impact Reports for two decades and shifted to an ...
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ArticleFootwear companies take sustainability in their stride
Hardly a day goes by without a footwear company or a component supplier announcing a more sustainable product, a recycling program or an environmentally-friendly scheme. Such a flurry of initiatives, which are taking place also outside the athletic footwear sector, is motivated by growing consumer and regulatory pressure as well ...
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ArticleDecathlon sees upside after a 6% drop in 2020
The Covid-19 pandemic weighed heavily on Decathlon’s sales performance in 2020. The parent company of the world’s largest retail banner, Decathlon United, reported today a sales decline of 6 percent in constant currencies to €11.5 billion in 2020, with major variations between countries and e-commerce more than doubling. However, the ...
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News briefs
Decathlon launches its new yoga brand, Kimjaly
Decathlon has announced that its line of products for yoga will be marketed under the new brand name of Kimjaly. The French sporting goods retailer chose that name for its new private brand because the word “kimjaly” means “lotus” in Sanskrit, the original language of yoga, the company explained. The ...
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News briefs
Oakley to provide the WSL’s official eyewear
Oakley has signed a deal to supply official eyewear for the World Surf League (WSL) during the 2021 Championship Tour. The items will include sunglasses and personal protective equipment (PPE) in the form of Clear Collection eyewear and masks. The Southern Californian sports eyewear brand owned by Luxottica has already ...
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News briefs
Nike celebrates mothers as “the toughest athletes”
Nike has presented a new video, “The Toughest Athletes,” which highlights the strength of women during pregnancy and early motherhood. The video focuses on the correlation of sport and motherhood and shows how the two can successfully coexist with one another. “The Toughest Athletes,” filmed during the global pandemic, has ...
