More about brands – Page 113
-
News briefs
Diadora introduces the new Equipe Corsa running shoe
Diadora has presented the all-new Equipe Corsa running shoe as part of the brand’s spring/summer 2021 collection. The shoe is a tribute to the Italian brand’s first running shoe, introduced in the 1970s, yet boasts an innovative design with an aerodynamic vibe. The new Diadora Equipe Corsa is an ultra-lightweight, ...
-
News briefs
Champion partners with a gaming brand
Champion has partnered with HyperX, a gaming division of Kingston Technology, to launch HyperX’ first original apparel collection. The “GG collection” – where GG stands for Good Game – features a minimalistic design. The apparel line comprises T-shirts, hoodies, hats and a matching face mask, all made with Champion’s eco-friendly ...
-
News briefs
New Balance adds 19-year-old footballer to its athlete roster
New Balance has announced Bukayo Saka as the newest addition to its athlete roster. Saka, who is just 19 years old, plays for Arsenal in the Premier League and for England’s national team. He won his first England cup in October 2020. The young talent will also star as a ...
-
News briefs
New Balance signs up its first female Middle Eastern brand ambassador
New Balance has signed up Ascia Al-Faraj, the U.S.-Kuwaiti influencer, as the brand’s newest regional ambassador. Al-Faraj is New Balance’s first female brand ambassador from the Middle East. She will feature as the new face in the brand’s collective campaign for the New Balance NB collection. The campaign for this ...
-
News briefs
Puma launches new footwear line for handball
Puma is launching a new collection of performance footwear that the company has defined as marking “a new era of Puma Handball.” The brand’s tradition in handball shoes dates back to 1948. The new Accelerate Turbo Nitro and Eliminate Power Nitro launch editions are inspired by two items from its ...
-
News briefs
Joma replaces Penalty as sponsor for Brazilian futsal
Replacing a local firm, Penalty, after 59 years, Joma Sport has become the official technical sponsor of the Brazilian Futsal Confederation (CBFS). For the next few years the Spanish brand will be supplying apparel for Brazil’s national men’s and women’s teams and for their officials. It will also supply the ...
-
News briefs
On Running fashions a Federer line of tennis sneakers
The Swiss brand On Running has tailored a high-performance tennis sneaker to the needs of Roger Federer, who tried it out at the 2021 Qatar Open (Federer was upset in the quarterfinals). THE ROGER Pro, as it is called, has a “stable midsole of high-performing foam,” a “midfoot cage for ...
-
News briefs
Saucony takes charge of its Iberian distribution
Saucony is taking charge of its own distribution on the Iberian Peninsula through a new subsidiary. For the past couple of decades the Wolverine-owned brand has relied on a company called Deerfoot Sport for its business in Spain, Portugal and Andorra. The new subsidiary will be headed up by Gerónimo ...
-
Infographics & DataEarnings - Q4 2020 and FY 2020 Results Adidas
This earnings briefing includes the highlights of the Q4 results and FY 2020 from Adidas.
-
Article
Decathlon expands in Austria and Germany, will enter Andorra
Decathlon, which is already by far the biggest sports retailer in France and Spain, is reportedly planning to open its first store in Andorra, the small independent enclave between the two countries, after strenuous efforts made since the local legislation relaxed the rules for foreign investment in 2012. It was ...
-
News briefs
Röhnisch releases a line for the changing female body
To mark International Women’s Day, March 8, Röhnisch launched the Infinite Flex sports collection for “changing female bodies.” The changes in question occur from hour to hour. According to the Swedish brand, up to 90 percent of women of child-bearing age undergo physical or mental changes during their monthly hormonal ...
-
Infographics & DataInfographic Adidas - Improving Business Mix
This infographic shows gross margin improvement from Adidas from 48,3% in 2015 to expected ~52% in 2021. It also shows how Adidas is planning to increase the gross margin further to 53% to 55% by 2025.
-
News briefs
Canada Goose to open fifth European brand store in Frankfurt
Following on the opening of its first German brand store in Berlin last year, Canada Goose is readying to open its second one in Frankfurt in the coming weeks, corona regulations permitting. The store will span two floors at Frankfurt’s downtown Rathenauplatz and will be the fifth Canada Goose store ...
-
News briefs
Nike reshuffles responsibilities after Hebert’s departure
Nike moved quickly to fill the role left by the resignation of Ann Hebert over the methods used by her son Joe in his sneaker resale business. Sarah Mensah, currently vice president and general manager for Asia Pacific and Latin America, will take her place as VP & GM for ...
-
News briefs
Vans teams up with Penn on tennis-inspired capsule collection
Vans has struck an unusual collaboration with Penn, the tennis ball brand, on a capsule collection of footwear and apparel inspired by tennis club aesthetics. The Penn x Vans capsule comprises three Vans shoe models, including the Authentic, Slip On and Lowland CC. A bold yellow and orange colorway, which ...
-
News briefs
Adidas launches third artist-designed women’s collection
Adidas has launched a third artist-designed line of sportswear for its Women in Power Collection. The two previous artists were Nini Sum of Shanghai and Jordan Moss of New York City. This time around it’s Egle Zvirblyte of London, who has drawn inspiration for her colors from high-intensity training. The ...
-
News briefs
Ruffini sells 3.2% stake in Moncler
Ruffini Partecipazioni, the investment holding company of Moncler’s CEO, Remo Ruffini, has placed shares equal to a stake of around 3.2 percent in Moncler at a price of €48.80 per share via an accelerated bookbuilding process. Bank of America and Morgan Stanley have acted as joint bookrunners for the placement. ...
-
ArticleAdidas unveils its business plan through 2025, expanding DTC
After releasing its results for 2020, Adidas introduced a new strategy at a virtual Investor & Media Day, dubbed ”Own the Game,” which it says aims to raise sales, market shares and profits by strengthening the “credibility” of the Adidas brand, by boosting the direct-to-consumer channel and creating a unique ...
-
ArticleAdidas ends 2020 with a small plus and a positive outlook
The Adidas Group ended the year with a small sales increase of one percent in local currencies in the fourth quarter, despite a challenging environment, especially in Europe, the only market that suffered a sales decline. As currency headwinds persisted, total sales were down by 5 percent to €5,548 million ...
-
News briefs
The top technical partners of Italy’s major football clubs
La Gazzetta dello Sport, Italy’s leading sports newspaper, has published the ranking in terms of investments of the technical sponsors of the Serie A clubs, the top-tier football division in the country. The partnership agreements between the 20 clubs that compete in Serie A and their respective technical partners for ...
