More about brands – Page 145
-
News briefs
Covid-19 cases at a JD Sports warehouse
A local track-and-trace system has identified a few Covid-19 infections among the employees at JD Sports Fashion’s main warehouse at the Kingsway Business Park in Rochdale, near Manchester. These employees are now self-quarantined at home. Working with the U.K.’s National Health Service (NHS), the company has set up a mobile ...
-
News briefs
Nike and 11teamsports partner with TSV 1860 München
Nike and 11teamsports will be supplying the TSV 1860 München, the third-tier Munich football club known also as ”die Löwen” (the Lions), from this summer until June 2025. Erima of Germany was previously the team’s sponsor and supplier since 2008. 11teamsports, the German multi-channel retailer, will take care of the ...
-
News briefs
Puma to launch the Unity Collection
Puma is releasing the Unity Collection of unisex apparel, footwear and accessories, accompanying the launch with a pledge of $200,000 to the U.N. Covid-19 Solidarity Response Fund, which supports the World Health Organization (WHO). The pack is to celebrate Puma’s sports heritage and the unifying force of sport. The items ...
-
News briefs
Under Armour reportedly puts up a fitness app for sale
Under Armour is reportedly looking for an investor to take over MyFitnessPal (MFP), a food consumption and exercising app and website that it bought for $475 million in 2015, at around the same time as Adidas’ $220 million acquisition of Runtastic and Asics’ $85 million buy of Runkeeper. MFP offers ...
-
News briefs
FC Barcelona seeks damages from Nike for defective jerseys
The Financial Times reports that FC Barcelona will be seeking monetary compensation from Nike, its sponsor since 2018. Apparently, the colors of the jersey in the Swoosh’s kit bleed when they get wet. Both Nike and the football club hope to resolve the problem by August, when Europe’s Champions League ...
-
News briefs
Five years of Adidas with Parley for the Oceans
Adidas presented a new limited-edition sneaker for the fifth anniversary of its collaboration with Parley for the Oceans. The company said it would donate €30 to the NGO for each pair of the model sold in the first three days of the promotion. The partnership between Adidas and Parley for ...
-
News briefs
Puma appoints Paul Spencer as regional sales director Europe
Puma has announced that Paul Spencer is taking over the position of regional sales director for Europe with immediate effect. He succeeds Marek Drvota, who has left the company. The briton has been with Puma since 2007, where he started as a lifestyle sales manager. He became general manager for ...
-
News briefs
Focusing on core brands, Pentland invests on sustainability and digitalization
Having completed a “strategic review,” Pentland Brands will be refocusing on its core brands: Speedo, Berghaus, Endura, Canterbury, Mitre, Ellesse, Kickers and SeaVees. To this end, it will “hibernate” the Boxfresh brand of men’s shoes and lay off about 350 employees from its headquarters in the U.K. According to Pentland ...
-
News briefs
Titleist and Footjoy extend PGA partnership
Acushnet, the parent company of the Titleist and Footjoy golf brands, has extended its partnership with The Professional Golfers’ Association (PGA) for a further three-years until 2023. Both Titleist and FootJoy are principal partners of the PGA, and will continue to support the organization in several areas, including its Continuing ...
-
News briefs
On and Federer unveil “The Roger”
On, the Swiss performance footwear brand specializing in running, has introduced its first collaborative sneaker with Roger Federer, the Swiss tennis champion who joined as an investor and a brand ambassador last November. “The Roger,” inspired by the tennis sneaker of the ‘70s, features an all-white color scheme, with white ...
-
News briefs
JD Sports is Celtic’s new retail partner
The Celtic football club has named JD Sports as its “official retail partner.” The official kits and training wear products of the Glasgow-based professional football club, which plays in the Scottish Premiership, will be available across the globe in JD’s physical and online stores as well as in the club’s ...
-
News briefs
A “green” credit agreement for Moncler
Moncler has signed a €400 million “green” credit agreement with Italy’s big Intesa Sanpaolo bank. The revolving credit line is meant to support its initiatives in the areas of environmental protection and corporate and social responsibility. It includes a rewarding mechanism linked to the actual achievement of certain environmental targets. ...
-
News briefs
Shimano’s chairman emeritus has died
Yoshizo Shimano, chairman emeritus and former president of his family’s eponymous company, died of chronic heart failure on July 2. He was 85. He was the third son of Shimano’s founder, Shozaburo Shimano, and joined what was then called Shimano Industrial in 1958. Yoshizo Shimano will doubtless be remembered for ...
-
News briefs
Cortina will host the world alpine ski championships in 2021
The International Ski Federation (FIS) has confirmed that the FIS Alpine World Ski Championships in the Italian ski resort of Cortina d’Ampezzo will take place on Feb. 9-21, 2021, as originally scheduled. The Tecnica Group, whose portfolio of brands includes Nordica, Tecnica, Blizzard and Moon Boot, is the technical sponsor ...
-
News briefs
Shimano to handle its own distribution in Spain, Portugal
Shimano will be overhauling its business in Spain and Portugal on Jan.1 by establishing a subsidiary in the city of Alcobendas, in the autonomous community of Madrid. Shimano Iberia will in turn be establishing a business network of its own for the distribution, commercialization and sale of cycling components and ...
-
News briefsMizuno launches a new energy-return footwear technology, Mizuno Enerzy
Mizuno is introducing Mizuno Enerzy, an innovative footwear technology that has been designed to deliver high energy return and enhanced softness. The purpose of the technology, which is the result of more than two years of development and testing, is to allow athletes to retain more of the energy that ...
-
Article
Adidas' brand equity grows more than Nike's
Nike and Adidas are once again the only two sports brands among the 100 “most valuable brands” in the annual rankings compiled by BrandZ, which have just been released by Kantar Millward Brown. The Swoosh remained in 21st place, while the Three Stripes is up by 8 positions to number ...
-
Article
Facebook boycott gains ground in the sports sector
Big sports brands like Adidas, Arc’teryx, Lululemon, Puma and Reebok have joined many others in the last few days in boycotting Facebook in response to a call by six civil rights group to stop advertising on the leading social network in order to prompt it to ban fake news and ...
-
News briefs
Decathlon and Sprinter grow in Spain
Decathlon has reported sales growth of 2.9 percent in Spain to €1,952 million, including VAT, for 2019. Sales over the internet went up by 17 percent to €136 million in the country. The number of stores increased by six to a total of 171. Meanwhile, after checking the public record, ...
-
News briefs
Under Armour’s athletics segment and supply chain benefit from the crisis
According to its chief executive and chief financial officer, respectively Patrik Frisk and Dave Bergman, Under Armour is emerging from the pandemic with a sharper focus on the athletic-performance segment and an overhauled supply chain. Speaking at the Stifel Cross Sector Insights Conference, they noted that Covid-19 quarantines focused many ...
