More about brands – Page 165
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News briefs
Adidas has launched a range in collaboration with Pokémon Company...
Adidas has launched a range in collaboration with Pokémon Company for the new year, according to Hypebeast. The range comprises tracksuits, T-shirts, shorts and footwear for youth and adults, marked with graphics inspired by the visuals of the early Pokémon video games. Patterns of pixels are used to create colors, ...
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News briefs
Wilson Golf is launching the D7 Forged irons, as part...
Wilson Golf is launching the D7 Forged irons, as part of its range of D7 products. The D7 Forged irons feature a urethane-filled Power Chamber and centered power holes, alongside a new clubhead design and a thinner topline. The clubface is forged from soft 8620 carbon steel. The thicker sole ...
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Short stops
Boris Becker, the famous former German tennis champion, is reportedly...
Boris Becker, the famous former German tennis champion, is reportedly preparing to launch a line of casual sportswear under his own name in collaboration with a German apparel company, Fashion Concept
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Short stops
HUUB, a leading British supplier of swim goggles, has launched...
HUUB, a leading British supplier of swim goggles, has launched a prescription version of its Altair model for short-sighted people
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News briefs
Nike will be the new official kit supplier of the...
Nike will be the new official kit supplier of the important Liverpool Football Club (FC), starting with the 2020/2021 season. Under the new contract with the European champion and the leading footwear team in the English Premier League, Nike will be paying an annual guaranteed fee of just £30 million ...
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News briefs
Puma will reportedly replace Umbro in July as the kit...
Puma will reportedly replace Umbro in July as the kit sponsor of PSV Eindhoven, the Dutch football club. According to a local newspaper, the Eindhovens Dagblad, Puma has inked a five-year agreement with PSV worth between €40 million and €50 million, roughly three times what the club is receiving from ...
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News briefs
On July 1, Puma will become the new sponsor and...
On July 1, Puma will become the new sponsor and exclusive supplier of the German Handball Federation (DHB), outfitting all coaches, supervisors and referees for both indoor and beach handball. The current sponsorship deal, with Kempa, will be expiring. The new DHB collection of apparel, footwear, accessories, underwear, merchandise and ...
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News briefs
Asics has signed sponsorship deals with the tennis pros Borna...
Asics has signed sponsorship deals with the tennis pros Borna Coric of Croatia, Caroline Garcia of France and Iga Swiatek of Poland. Coric's best rank so far has been number 12 in the world. He is currently 28th. He has won two ATP titles and a U.S. Open Junior title ...
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News briefs
Dunlop has extended its sponsorship of the Real Club de...
Dunlop has extended its sponsorship of the Real Club de Tenis Barcelona 1899 through to the year 2022. The British producer of goods for racquet sports is also the exclusive sponsor of the club's pádel section, equipping both the coaching staff and the school and providing a new official ball, ...
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News briefs
Canyon has signed on for “Silver Partner” sponsorship of the...
Canyon has signed on for “Silver Partner” sponsorship of the 2020 edition of Sea Otter Europe, the annual bicycle festival in Girona, Spain. One of the festival's features, Demobike, fits in well with Canyon's online distribution, as it enables potential customers to try out the merchandise and question Canyon staff ...
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News briefs
Dom Barrett and Kyle Sherman of the Professional Bowlers Association...
Dom Barrett and Kyle Sherman of the Professional Bowlers Association (PBA) have joined the Brunswick Pro Staff. Another pro, Mike Wolfe, has been made Brunswick Bowling Products' tour representative for the PBA and PWBA (the women's branch). Wolfe is a five-time winner of the PBA Tour and has pro-shop experience. ...
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News briefs
Polartec was among the winners at the 2019 edition of...
Polartec was among the winners at the 2019 edition of the R&D 100 Awards, in December. Its winning product – in the Mechanical/Materials category – was Power Air, a fabric designed to reduce fiber shedding by encasing air in a continuous yarn. According to the company, the resulting fabric sheds ...
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Short stops
Adidas Golf has signed up Daniel Berger to a multi-year...
Adidas Golf has signed up Daniel Berger to a multi-year contract for apparel, footwear, headwear and other accessories
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ArticleXXL issues another profit warning
XXL issued a profit warning last week, citing particularly weak trading conditions in December and at Christmas. It said poor winter conditions in the big cities where it operates, combined with large price cuts from competitors, contributed to a sales drop of 12 percent on a comparable basis in the ...
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Article
Is Pentland readying new acquisitions?
Confirming a report that it had reduced its stake in JD Sports Fashion, while retaining its position as its majority shareholder, the Pentland Group says the sale of the shares will enable to further a strategy of “growing our portfolio of sports, outdoor and fashion brands through organic investment and ...
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ArticleDecathlon relies on Alibaba for online sales in Russia
Decathlon has begun to sell its products online in the country through the Tmall marketplace of AliExpress Russia, instead of using its own internet platform as in other countries.
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ArticleAmer is focusing on brand management
In a move intended to get closer to the consumer, Amer Sports is introducing a new “brand-direct” business model in its global sales organization. Each of the brands in Amer’s portfolio – Arc’teryx, Peak Performance, Atomic, Salomon, Suunto, Wilson and Precor – will have a dedicated, direct sales structure in ...
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ArticleA Revo sunglass fetches $1,650 in an auction
The first pair of a limited edition of Moonwalker Zero G sunglasses – serial number 001 – produced by Revo has been sold at an auction for $1,650.
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Article
Paris Alpine Studio: where sports meet high fashion
Sports and high fashion are increasingly converging, with more and more luxury fashion labels following the athleisure trend, while outdoor brands keep coming up with “urban-chic” styles.
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News briefs
The Adidas Group announced the completion of the second tranche...
The Adidas Group announced the completion of the second tranche of a €3.0 billion share buyback program initiated in March 2018 and running through May 2021. It has purchased sofar €1.8 billion worth of its own stock and plans to buy up to €1.0 billion in 2020. In the second ...
