More about brands – Page 24
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News briefsSave the Duck launches first women’s swimwear
Save the Duck, the Italian brand best known for its animal-free outerwear, is introducing its first women’s swimwear products as part of its spring 2024 collection. Swimwear for men has already been part of the brand’s offering. The new collection for women, crafted from recycled nylon and polyester, comprises a ...
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News briefsPuma introduces chess-inspired sneaker with Magnus Carlsen
Source: Puma Magnus Carlsen and the Clyde Chess Puma and brand ambassador Magnus Carlsen have teamed up on a sneaker as a tribute to the game of chess. Carlsen is a Norwegian chess grandmaster and former five-time World Chess Champion. As previously reported, Puma signed a long-term ...
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News briefsModibodi and Puma collaboration to tackle a common anxiety continues
Source: Puma Puma x Modibodi Following on from the collaboration launch in March 2022, Puma and the Australian leak-proof apparel specialist Modibodi are launching the third drop of their active period underwear range. The collaboration range aims to tackle the anxiety surrounding leaks that stop many people ...
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News briefsAdidas revives Manchester United 1988-90 seasons with Originals collection
Source: Adidas Celebrating the venerated terrace wear of the late 80s and early 90s, Adidas and Manchester United have unveiled the Man Utd x Originals collection, which revisits popular pieces from the Adidas archive and integrates them into today’s soccer culture. Evoking a sense of nostalgia, the ...
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News briefsKanye West files trademark for “YZY sock shoes”
Kanye West has filed an application for “YZY sock shoes” via its holding company, Mascott Holdings, TMZ has first reported. Mascotte Holdings, Inc. was formed in June 2004 by West and agent Andre Bodiford. The new trademark application, filed on May 4 to the United States Patent and Trademark ...
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News briefsVibram launches global Move Freely Experience fitness events
Italian sole specialist Vibram has launched the Move Freely Experience, an international event program that will run throughout the year. The campaign introduces Vibram’s FiveFingers footwear to new sports consumers, fitness trainers from various disciplines and outdoor enthusiasts to engage them with the Vibram brand and its team. Move ...
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ArticleAqualung expects double-digit growth in 2023, pursues “Horizon 2027” strategy
The Aqualung Group initiated a global plan 8 months ago, “Horizon 2027,” aimed at expanding its global leadership position in diving equipment, including for military and professional applications, as well as high-performance water sports products. The renewed executive team, led by Bruno Cercley, President and CEO since December 2022, is ...
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Infographics & DataThe most expensive sneakers ever publicly sold
The sneaker resale market is worth almost $30bn, set to increase to $100bn by 2026. We look at the most expensive sneakers ever sold.
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News briefsAdidas and queer designer Mnisi launch Pride 2023 collection
Adidas announced its latest collaboration with South African queer designer Rich Mnisi with a unique collection and campaign for Pride 2023 called Let Love Be Your Legacy. With a shared ambition to encourage allyship and freedom of expression without bias in all spaces of sport and culture, the Adidas x ...
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News briefsOrganoTex and Abacus Sportswear to bring eco-aftercare to golf retailers
Swedish “cleantech” company OrganoClick’s brand OrganoTex and Swedish brand and waterproof material specialist Abacus Sportswear are to collaborate together to bring the OrganoTex product range to golf retailers. Dormy, Sweden’s largest golf retailer, is the first result of the partnership and will launch OrganoTex in selected stores and online in ...
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News briefsL.A. football club and Klarna release capsule
Angel City Football Club (ACFC) and one of its founding partners, the payment and shopping platform Klarna, have launched a small collection for women’s sports called Un Nuevo Amanecer (A New Dawn). The windbreaker, bucket hat and fanny pack were designed by Suay Sew Shop of Los Angeles and are ...
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News briefsAdidas' new concept for Canadian outlet stores
Adidas has developed a new store concept to be rolled out in Canada, according to Retail Insider. “The Pulse” concept will be the German brand’s “premium factory outlet concept for the foreseeable future,” as vice president of retail for Canada Lesley Hawkins told the publication. The design is to include ...
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News briefsY-3 and Adidas take on the running shoe
In the latest in its ongoing collaboration with with Japanese fashion designer Yohji Yamamoto, Adidas has for the first time released a capsule collection of running sneakers under his Y-3 brand. Yamamoto describes the Y-3 brand as a “blend of sport and style and the tension caused by mixing tradition ...
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News briefsPeloton recalls 2.2 million bikes, share price drops
In conjunction with the U.S. Consumer Product Safety Commission, the connected fitness company Peloton is recalling 2.2 million of its model PL01 bikes due to a potentially faulty seat that caused a reported 13 injuries to consumers that included a fractured wrist, lacerations and bruises. Source: Peloton ...
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ArticleAdidas may have a solution for Yeezy inventory
Reports coming from Adidas’ “Hauptversammlung” (AGM) indicate that the company may now have a solution for the surfeit of Yeezy inventory it finds itself left with after terminating its partnership with rapper and fashion designer Ye (formerly known as Kanye West). As reported in its Q1 call last week, if ...
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News briefsSympatex partners with ColorDigital
Sympatex has partnered with DMIx by ColorDigital GmbH to enhance its workflows and supply chain through digitalization. DMIx’s platform enables virtual collection development, allowing parties to share designs digitally in real-time and reduce the number of physical material samples produced and transported, thus minimizing waste, CO2 emissions, water usage and ...
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News briefsAdidas strikes deal for “gated” blockchain products
Through its /// Studio (read: three stripe studio), Adidas has struck a three-year deal with Tokenproof, which will authenticate blockchain tokens for the Adidas Confirmed app. The arrangement will provide an in-app checkpoint through which only holders of the NFT collection ALTS by Adidas can purchase certain ...
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News briefsMammut’s partnership with Climeworks continues
After first signing a a “Carbon Dioxide Removal (CDR)” agreement with the Swiss company Climeworks in Feb. 2023, Mammut is continuing its partnership with the direct air capture technology maker via a challenge on its Strava channel. Mammut is calling on members of its Strava club to run a minimum ...
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ArticleMarketing report on sustainability: “Companies need to be braver”
Marketing professionals want bolder decisions when it comes to their companies’ sustainability strategies, according to a new global marketing study.
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News briefsDawn of the blockchain sports prize
The winners of the Internazionali BNL d’Italia tennis tournament, scheduled for May 8-21, will be taking home “phygital” (physical + digital) trophies. Each trophy will, in other words, have an embedded NFC chip linked to an NFT, which will serve to inscribe the victory on the blockchain. This will, in ...
