More about brands – Page 37
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News briefsEA Sports offers FIFA World Cup update for Qatar tournament
With the FIFA World Cup 2022™ game mode, Electronic Arts Inc. is now offering an update at no additional cost to FIFA 23 fans. They can play as one of the 32 qualifying nations in an authentic recreation of the entire FIFA World Cup 2022™ from the opening match to ...
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ArticlePuma and Foot Locker expand partnership with special collabs for next-gen customers
Following Adidas’ increased collaboration with the retailer after Nike’s gradual exit from Foot Locker earlier this year, Puma is now also massively stepping up its collaboration with the New York-based sports retailer with some promotions designed specifically for a younger demographic. The two companies announced an expanded partnership, highlighted by ...
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News briefsYeti and Tottenham Hotspur announce licensing deal
Yeti has agreed on a three-year licensing agreement with Tottenham Hotspur, the London-based football club also referred to as Tottenham or Spurs, that competes in England’s Premier League. As part of the agreement, Yeti will produce Spurs-branded insulated drinkware and accessories, available via eu.yeti.com and the Spurs’ retail outlets. In ...
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C-Suite InterviewHummel’s hybrid recipe with a wholesale bias drives sustainable success
Hummel has reached 2B DKK revenue. We sat down with their CEO Allan Vad Nielsen to talk about the success strategy.
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ArticleChina’s ongoing Covid-19 restrictions may force brands to reconsider market strategy
With some in the Biden Administration hoping to stabilize U.S. relations with China in talks between the country’s leaders at the G20 Summit in Bali today, footwear companies are considering a multitude of hard options for the coming year with respect to their operations in the globe’s second-largest economy. Business ...
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News briefsAdidas to rename its Yeezy designs and continue sales
Adidas broke with Kanye West and his Yeezy brand on Oct. 25 and is now expecting to take a hit of about $500 million in revenue and $250 million in net sales for the current year. In its slide presentation for Q3, however, the company points out that its Yeezy ...
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News briefsFoot Locker kicks off holiday season with global campaign
Source: Foot Locker Foot Locker House Party campaign with Yung Gravy Retailer Foot Locker has launched its 2022 global holiday campaign called Foot Locker Holiday House Party, featuring several musicians and online personalities, including BIA, Yung Gravy, Lunay, Ye Ali, Ralph Romeo, Orange Calderon, Tamara Dhia and ...
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News briefsEivy signs snowboarder Jamie Anderson
Swedish base layer brand Eivy has signed a multi-year contract with U.S. snowboarder Jamie Anderson, multiple X-Games and Olympic gold medalist. Eivy is distributed in Europe, Japan, Australia, New Zealand and North America. The brand’s vision is less stuff, more adventure through “MultiFUNctional” clothing. Based in Åre, Eivy works with ...
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News briefsReebok returns to Brazilian soccer
Reebok has teamed up with renowned Brazilian soccer club Botafogo to become the official outfitter of the men’s and women’s teams and the youth division. The long-term strategic partnership marks Reebok’s return to Brazilian soccer. It is an important part of its global strategy ”to reclaim its rightful place in ...
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News briefsBuff and POW launch sixth collab collection
Source: Buff Buff x POW Buff®, a three-year partner of the non-profit organization focused on climate change legislation, announced the launch of a new artist collection in cooperation with Protect Our Winters (POW). Buff’s goal with the new collab products is to strengthen its conservation work, combat ...
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ArticleAdidas and Marvel Studios team up for latest Black Panther movie
For the film “Black Panther: Wakanda Forever,” which hits theaters worldwide on Nov. 11, Adidas has partnered with Marvel Studios to create custom costumes and footwear for various characters in the film. Adidas innovation and design teams, led primarily by female and BIPOC designers, developed a new approach to costume ...
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SponsoredDanny Cassidy: “Be future-focused”
Compliance and circularity: catalysts for digital innovation. How brands can keep up in a world full of regulatory change.
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News briefsAsics releases USDC-only, NFT-linked running shoe
Pre-orders are almost closed – they’re running on Nov. 4-9 – for the Asics running shoe designed “to get the Web3 community moving” and for sale only in exchange for the digital currency known as USDC. USDC (U.S. Dollar Coin) is a digital currency of the so-called ...
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News briefsCraft publishes 240-page running guide containing just two sentences
Running shoe and apparel manufacturer Craft has released ”The Ultimate guide to running,” a 240-page coffee table book with a foreword by legendary long-distance runner and Craft athlete Tommy “Rivs” Puzey. Although the book is a real eye-catcher and design highlight, it contains only two short sentences: “Left foot. Right ...
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Infographics & DataH1 sales growth in China for Nike, Adidas, Puma
This exclusive analysis shows the three top sportswear companies’ first-half revenue and year-on-year revenue growth in China for 2022.
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News briefsNike parts ways with Kyrie Irving, Kyrie 8 won't launch
Nike has suspended its relationship with Kyrie Irving, the American basketball player who competes with the Brooklyn Nets of the National Basketball Association (NBA). The decision was made in the wake of the controversy surrounding Irving’s recent social media post referring to “Hebrews to Negroes: Wake up Black America,” a ...
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News briefsAllbirds updates sustainability principles and objectives framework
Allbirds has provided an update to its main CSR plans on its website, giving an overview on achievements, changes and objectives settled in its sustainability report that was published in October 2022. Important notes are the new RSL list that will launch to Allbird’s suppliers in Q4, 2022, including guiding ...
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ArticleThe Women’s Sports Network is now live in the U.S.
Fast Studios, a Los Angeles-based streaming venture studio, announced that the Women’s Sports Network is now officially live. Supported by 12 professional women’s sports leagues and associations, including the WNBA, LPGA, U.S. Ski & Snowboard and Athletes Unlimited, the Women’s Sports Network is the one-stop shop for the best in ...
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News briefsWilson announces partnership extension with NCAA
Wilson Sporting Goods has announced an extension to its partnership with the National Collegiate Athletic Association (NCAA) as the official ball of March Madness and the Final Four for both the men’s and women’s basketball championships and the National Invitation Tournament (NIT). In addition, the Big Ten Men’s and Women’s ...
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News briefsOeko-Tex undergoes rebranding, publishes branding guidelines
Designed by the German design and branding agency Schwitzke ID, Oeko-Tex has reworked its logo and brand ID. The biggest change is the new brand logo based on a drop-shaped graphic associated with a leaf, drop or textile bow. The branding guidelines that are to be followed by Oeko-Tex-certified companies ...
