More about brands – Page 44
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News briefsIntersport launches new Energetics brand, bearing new sustainability logo
Source: Intersport Intersport’s Energetics brand, a new collection for training, running and yoga, focuses on sustainability. Every third product in the collection for FW 22/23 for training already bears the new “Green Series” logo that Intersport introduced this summer for its exclusive brands. “The new sustainability label ...
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News briefsFila taps Brandon Maxwell as guest designer for new tennis collection
Fila North America has tapped Brandon Maxwell, creative director of luxury ready-to-wear label Brandon Maxwell, as a guest designer for a new women’s tennis collection – Maxwell’s first foray into tennis apparel. Fila by Brandon Maxwell combines Fila’s strong Italian heritage and legacy of athletic design innovation with Brandon Maxwell’s ...
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News briefsSaucony launches apparel collection made from regenerated polyester
Source: Saucony/Ambercycle Cycora Lab Saucony unveiled the new Saucony x Cycora collection, a range of running tops made in part from Cycora material, a regenerated polyester derived from textile waste that would otherwise end up in landfills. The men’s and women’s collection consists of a tank, crop ...
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![Swiss-Ski 2022 Zermatt_2662[1]_16_9](https://d1f00kj7ad54bu.cloudfront.net/Pictures/100x67/4/1/2/18412_swissski2022zermatt_26621_16_9_467984_crop.jpg)
News briefsOne Way enters alpine ski World Cup
Source: Swiss Ski Daniel Yule After nearly two decades of numerous achievements in biathlon and cross-country skiing, One Way is entering the Alpine World Cup in the 2022/23 winter season. Swiss ski racer and slalom specialist Daniel Yule will be one of the first athletes to rely ...
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News briefsDecathlon partners with Chantelle on lacey running bra
Decathlon France has teamed up with Parisian lingerie company Chantelle and Noyon Dentelle, a Calais-based lacemaker, to create an elegant exercise bra for Decathlon’s running brand Kalenji. The idea is to offer women a product that merges their intimate and sportswear wardrobes. All the bras have been manufactured in Chantelle’s ...
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News briefs
DP World Tour launches e-sport tournament
The DP World Tour is launching a new e-sport competition in partnership with Topgolf and DreamHack Sports Games. The new “eTour”, which will be open to playing from Aug. 31, is available to anyone who downloads the WGT by Topgolf mobile game, developed by DreamHack. The new competition will take ...
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News briefsOn launches new two-pair tennis shoe set with Federer and Kith
The Swiss shoe company On Running is leveraging its collaboration with tennis star Roger Federer and innovative retail concept Kith. For the new set of two shoes (consisting of The Roger Clubhouse Mid and The Roger Pro, both a lifestyle and a high-performance sneaker), Federer teamed up with a fellow ...
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News briefsPuma signs Qatari high jumper Mutaz Essa Barshim
Puma has signed Qatari high jumper Mutaz Essa Barshim, who will wear the company’s performance products from the Diamond League meeting in Lausanne. With three world titles and Olympic gold, Barshim has already won everything there is to win in his sport. He successfully defended his title at the World ...
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News briefsDecathlon France promotes physical activity in its stores
Decathlon France has launched the 27th edition of Vitalsport, its initiative to encourage people of all ages and abilities to participate in sports. Vitalsport will launch in 124 French stores this September. The event, which is free and open to all, brings together local sports players and visitors, offering the ...
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News briefsRothy’s and Evian launch tennis capsule made with recycled bottles
Rothy’s has partnered with Evian, a Danone water brand, on the launch of an exclusive tennis-inspired capsule collection made with repurposed Evian water bottles. Rothy’s and Evian collected approximately 72,000 Evian bottles from the US Open last year in New York and transformed them into a limited-edition capsule collection, using ...
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News briefsAbbott World Marathon Majors and Mass Participation World partner to promote return to running events
The Abbott World Marathon Majors and Mass Participation World have partnered to launch #togetherwemove, an inspirational video and marketing tool to encourage people to go back to mass participation events after the rough patch the industry went through during the Covid-19 pandemic. The Abbott World Marathon Majors is a series ...
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News briefsUsain Bolt files new trademark application for his victory pose
Jamaican track legend Usain Bolt has filed to trademark the image of his iconic victory celebration pose. Bolt submitted the application to the U.S. Patent and Trademark Office on Aug. 17. According to the filing, “the mark consists of the silhouette of a man in a distinctive pose, with one ...
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ArticleTrans-Textil introduces water-based, breathable and waterproof functional layers
Trans-Textil, a German developer and manufacturer of functional textiles, presented its Topaz Purable functional systems based on aqueous technologies to a wider trade audience for the first time this summer at Techtextil in Frankfurt. The company completely eliminates the use of organic solvents in production. In combination with its PFC-free ...
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News briefsFoot Locker partners with Fanatics to expand licensed product offerings
Foot Locker and Fanatics have announced a new long-term connected inventory partnership that will “significantly expand” the officially licensed fan gear and merchandise product range available online to Foot Locker customers. Beginning in the fall, the shoppers visiting footlocker.com, kidsfootlocker.com and champssports.com will have access to a broad, tailored assortment ...
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News briefsNike partners with The Football Association to help develop women’s football
Nike has announced a multi-year partnership with The Football Association (The FA), the governing body of football in England, to become the official ball supplier of the Barclays Women’s Super League (BWSL), Barclays Women’s Championship (BWC) and The FA Women’s Continental Tyres League Cup. Under the terms of this partnership, ...
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News briefsHyosung TNC commercializes bio-based spandex
South Korean company Hyosung TNC reports success in extracting spandex from corn and commercializing the world’s first bio-based spandex. The bio-derived material, Creora bio-based, uses a natural material extracted from corn instead of coal. The material is certified by the U.S. Department of Agriculture and received the Eco Product Mark, ...
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News briefs
JD Sports signs its first sponsorship deal in Spanish football
Spanish football club Real Valladolid has announced JD Sports as a new official sponsor. The contract, the value of which was not disclosed, runs until 2024. Under the terms of the deal, Real Valladolid will have JD Sports’ logo on the left sleeve of the shirts of all the teams ...
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News briefs
Pressio partners with Professional Triathletes Organisation
The Professional Triathletes Organisation (PTO) has announced a new partnership with Pressio. The sustainable performance sportswear brand will deliver a brand new range of sustainable merchandise for the organization. Pressio, which defines itself as “the most sustainable sportswear company in existence,” was founded in 2021 by Jamie Hunt and Andy ...
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News briefsCarhartt appoints Susan Hennike as chief brand officer
Source: Carhartt Susan Hennike The U.S. workwear brand Carhartt, family-owned and managed by the descendants of the company’s founder, Hamilton Carhartt, has hired Susan Hennike as its new chief brand officer. She is an apparel industry veteran with managing experience from Nike, Adidas International and a 12-year ...
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News briefsMen’s fashion brand Strellson moves into e-sports
Ovation eSports AG, a Swiss e-sports organization based in Zurich, announced a collaboration with Swiss menswear brand Strellson. Ovation manages a team of young athletes who act as both content creators and influencers in the gaming industry. The collaboration spans the entire Ovation organization and its esports teams. As part ...
