More about brands – Page 57
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News briefsDorel Sports grows by 5.8% in Q4
Dorel Sports, which is now listed as a discontinued operation in the accounts of Dorel Industries following its recent $810 million sale to the Pon Group, saw its net profit improve by 21.8 percent to $2.29 million in the fourth quarter ended Dec. 30, according to its parent company, although ...
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News briefsReebok signs American football star Myles Garrett
Reebok has entered into a long-term partnership with U.S. football star and Cleveland Browns defensive end Myles Garrett, which the brand says will energize Reebok’s lifestyle and performance categories in Classics, Running, Cross-Training and Heritage Basketball. As a Reebok athlete, Garrett will play a key role in key marketing campaigns ...
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ArticleMizuno and Under Armour help Vulcabras to sell more athletic shoes and apparel
Vulcabras’ net income rose by 49 percent to 81.3 million Brazilian reais (€14.6m) in the fourth quarter of 2021. Operating earnings (Ebit) went up by 58 percent to R$89.3 million (€16.1m) in the period ended Dec. 31, as the gross margin hit 36.1 percent versus 32.7 percent a year earlier ...
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News briefsToyota’s first sit-ski at 2022 Paralympic Games
Toyota Motor North America and Toyota Racing Development USA, which is its U.S. racing arm, have developed the first Toyota sit-ski, a monoski made available for use by U.S. Paralympics Alpine Skiing at the Beijing 2022 Paralympic Winter Games. Testing first started in the winter of late 2019, with five-time ...
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ArticleAdidas sees sales continuing to fall in Q1 but is optimistic for the year
Adidas is projecting that its sales would decline by a mid-single-digit rate in the first quarter of 2022 as continued supply shortages due to Covid-19 lockdowns in Vietnam late last year are seen shaving some €600 million of its top line during the period. They already shaved €400 million from ...
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News briefsLululemon reveals first-ever footwear collection
Lululemon announced its official entrance into the footwear category, allowing the brand to now offer a head-to-toe solution, made for women first. On March 8, the Vancouver-based company introduced its debut running shoe, Blissfeel, during a media event in New York. The style will be available online and in select ...
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News briefs
Puma to replace Nike as Lega Serie A’s technical sponsor
Puma and Lega Serie A have announced a new long-term partnership that will make the German sports brand the Italian league’s official technical partner from the start of the 2022/23 football season. In addition, the brand will be the official match ball provider for all games in Serie A, Primavera ...
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News briefs
World Padel Tour aligns prize money for men and women
World Padel Tour (WPT) has decided to level all prize money handed out at every event, with immediate effect. With this decision, described as having “no precedent in worldwide sport,” WPT becomes the first global competition to have equal prize money at all its events. This is also the latest ...
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Infographics & DataGender breakdown of senior management at sports companies
This exclusive interactive chart shows the breakdown by gender of senior management at sports companies. The chart and data can be downloaded. This is exclusive data and analysis for Premium Members.
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News briefsOn collaborates with fashion brand Loewe
Spanish fashion brand Loewe and On have launched a limited-edition capsule collection of footwear and apparel “for modern adventure.” Designed for urban and outdoor living, the collection includes Loewe editions of On’s Cloudventure and Cloudrock performance footwear for men and women. The shoes feature On’s Missiongrip rubber outsole and Speedboard ...
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News briefsDiadora and Ducati announce multi-year deal
Diadora and Ducati have announced a multi-year sponsorship agreement that includes clothing and footwear for the team. As the technical partner and official supplier for the Ducati Lenovo Team, Diadora will provide clothing, accessories and footwear for all occasions during the championship, including travel and representation, all activities on the ...
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News briefsHeiQ launches line of cleaners with prebiotics and probiotics
Zurich-based materials innovation company HeiQ is launching its new HeiQ Synbio cleaning range in Switzerland. The patented technology uses probiotics, so-called “good bacteria,” to sustainably clean surfaces and textiles while protecting people, pets and the environment. With HeiQ Synbio, HeiQ is thus responding to growing consumer interest in health, hygiene ...
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News briefsChampion extends lacrosse commitment in the U.S.
Champion has signed a five-year agreement to serve as the official field and sideline apparel partner of the U.S. Premier Lacrosse League (PLL). The partnership extends the Hanesbrands-owned company’s one-year contract in the same capacity. The brand intends to fully integrate into the PLL’s youth lacrosse ecosystem by offering customized ...
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News briefsLacoste teams up with Venus Williams
Source: Stas Komarovski Venus Williams for Lacoste Lacoste has enlisted U.S. tennis star Venus Williams to promote its new fashion-sport styles created by Lacoste artistic director Louise Trotter as its new global ambassador. The seven-time Grand Slam winner, herself the founder of an activewear label, Eleven, will ...
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News briefsPuma is looking for 500 testers for the next phase of the Re:Suede project
Puma is looking for 500 people in Germany to join brand ambassadors such as Cara Delevingne and Raphaël Varane to test the Re:Suede sneaker and become part of the company’s experiment to find out if it is possible to produce a biodegradable version of the classic Suede, one of the ...
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News briefs
PGA Tour announces multi-year partnership with Nobull as official training apparel and footwear
The PGA Tour and Nobull have announced a new multi-year partnership that designates Nobull as the “Official Training Apparel and Footwear of the PGA Tour and PGA Tour Champions” and the umbrella sponsor of PGA Tour Active through 2027. Nobull products will be available to players at tournaments throughout the ...
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News briefseBay celebrates the women behind sneakers with Trailblazers Collection
eBay has announced the Trailblazers Collection, an exclusive drop that highlights sneakers designed or inspired by the industry’s most influential women. Kicking off Women’s History Month, this one-of-a-kind event on the U.S. eBay website combines some extraordinary styles with impressive backstories and celebrates the undeniable influence of women on sneaker ...
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News briefsPuma signs racer Emma Kimiläinen for Puma W Series Team in 2022
As part of its ”She Moves Us” brand campaign aiming for women in sports, Puma has just signed the Finnish motor racer Emma Kimiläinen for its Puma W Series racing team. The W Series is a free-to-enter championship on F3 single-seated, mechanically identical cars that runs since October 2018, with ...
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News briefsGym+Coffee adds seven female football and cricket ambassadors to athlete’s teams
Irish activewear and athleisurewear brand Gym+Coffee has added seven new faces to its ”Make Life Richer Collective.” Professional football and cricket athletes Jodie Taylor, Rachel Corsie, Carla Humphrey, Sandy Maclver, Danni Wyatt, Sophia Dunkley and Tammy Beaumont are now official brand ambassadors of the fast-growing Irish company. Gym+Coffee currently has ...
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News briefsOrthoLite introduces fully compostable midsole foam
Insole specialist OrthoLite and Vietnam-based material solutions company Cirql have introduced a plant-based biopolymer foam that is EVA plastic-free, recyclable, compostable and comes with an end-of-life solution. The new OrthoLite Cirql sole offerings have their own website and claim to be the critical solution for true circularity within the footwear ...
