More about brands – Page 60
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News briefsAsics invests in video-analysis start-up
Asics, through its subsidiary Asics Ventures Corp. of Kobe, Japan, has purchased a stake in Run.Edge Limited, a start-up that was spun off from Fujitsu Limited in June 2018 and produces applications for real-time sports video analysis. Among its applications are Fl-ux, Pitchbase and Taguru. Fl-ux is in use by ...
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ArticleNike sues StockX, and explores the nature of NFTs
The age-old philosophical debate over the nature of simulacra has found new life in new forums: the metaverse, where big brands have been recreating their products in virtual form, and the courts, where those same brands are now clashing with other business entities over the realities, virtual and other, of ...
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ArticleEntering new markets, Champion could become a $3.2 bn brand
Champion plans to enter new regions, including several key new markets in Eastern Europe and the Middle East, contributing to a new forecast from parent company Hanesbrands that the brand will reach $3.2 billion in annual sales by 2024, above the $3.0 billion target it projected last May. Building upon ...
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ArticleDeckers sees 19-20% growth for its fiscal year
Deckers Brands, the parent company of Ugg, Hokaand other brands, is currently forecasting revenues of $3.03-3.06 billion for the full financial year ending March 31, indicating a growth of between 19 and 20 percent. It expects to book a gross margin of less than 51.5 percent for the year, leading ...
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ArticleSkechers sets sight on metaverse after record 2021
Skechers revealed plans to seek growth opportunities in the metaverse after posting better-than-expected results in the fourth quarter of 2021 and sales records in every quarter of the year. Revenues in the three months ended Dec. 31 increased by 24.4 percent to $1,648 million, topping analysts’ expectations by about $100 ...
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ArticleStrong results for Columbia, driven by DTC
Despite persistent supply chain disruptions that negatively impacted its wholesale revenues, Columbia Sportswear reported impressive fourth-quarter results on the strength of its Direct-To-Consumer and e-commerce businesses and an improvement of 1.6 percentage points in the gross margin to 52.2 percent, as higher freight costs were more than offset by a ...
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News briefsOn outfits Swiss Olympians – and bobsledders – in Beijing
After the Olympic Games in the summer of 2021, On, the Swiss sports shoe manufacturer traded on the New York Stock Exchange, is now also equipping the Swiss Olympic team in Beijing. For Tokyo 2021, On started supplying the entire Swiss team with apparel and footwear. In Beijing, the company ...
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News briefs
Puma to release collection with Minecraft
Puma is releasing a streetwear collection co-branded with Minecraft, the video game produced by Mojang Studios, a division of Xbox Game Studios, itself owned by Microsoft.The Puma x Minecraft range will include T-shirts, hoodies, trousers and Puma’s Suede shoe, all sized for both children and adults. It is due for ...
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News briefs
Ellesse releases a collection with a Netflix show
Ellesse has released an apparel collection co-branded with Cobra Kai, the Netflix show that serves as a sequel to the old Karate Kid movies. The collection’s hoodies, sweatshirts, T-shirts, track tops and track pants sport the colors, catchphrases and logos of the show’s two rival karate dojos, Cobra Kai and ...
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C-Suite InterviewMathias Boenke: New Balance sees European sales of €1 bn doubling
New Balance recently predicted that its sales would grow by about 30 percent to $4.5 billion in 2021, which would likely keep it as the sixth largest sports brand in the world. Reaching a new record level, a similar increase was booked last year in Europe, said Mathias Boenke, a ...
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News briefs
Kappa has not been doing well in China
China Dongxiang struggled with the Kappa brand, for which it holds the rights in China, during the third quarter ended Dec. 31. The company indicated that retail revenues at Kappa and Kappa Kids stores in China declined by the mid-teens during the period, and that they were off by a ...
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Article
Driven by Europe and China, Asics ups its guidance
Asics has improved its guidance for the past financial year, due to better-than-expected results in the Performance Running and Core Performance Sports categories, as well as in Europe and Greater China. Higher sales and operating results than previously forecast should lead the company to report a net profit of around ...
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News briefs
Performance shares for Accell’s new supply chain leader
Accell Group, which was recently notified about an intended, indirect takeover offer from Pon Holdings, has announced that Francesca Gamboni, who started on Feb. 1 as chief supply chain officer of the company, has been granted 10,000 conditional performance shares in the group, subjected to her continued employment three years ...
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Article
Adidas and Decathlon encourage shoe recycling to help women practice sports
Adidas and Decathlon have decided to jointly organize and finance a program intended to promote sustainability and women’s sports in France at the same time. In a first step, Decathlon has started offering customers at its 330 stores in France to drop off 25,000 used sports shoes by any brand, ...
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News briefsMeta partners with NFL for social-media avatars
Meta, the owner of Facebook, has introduced a number of aesthetic options for 3D avatars on Facebook, Messenger, Instagram Stories and direct messages (DMs) for users in North America and elsewhere. From now to Feb. 28, for instance, they can dress their avatar in the colors of the Cincinnati Bengals ...
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News briefs
Nike suspends football player on allegations of sexual assault
Nike has suspended the four-year sponsorship contract it had signed a year ago with Mason Greenwood, the 20-year-old Manchester United striker who was arrested last Sunday on suspicion of raping a woman, based on videos posted on social media. The local police is also suspecting that he was threatening to ...
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News briefs
UA seeks to help youths engage in sport
Under Armour is making a “new, long-term commitment” to help more youths take part in sport. The company will be focusing on three areas: Pathways: Increasing opportunities for young people to engage in organized, structured, and competitive sports programming. People: Bringing together coaches, organizations, and community stakeholders to help ...
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News briefs
Peloton gets sued about overtime pay
Adding to many other pending product liability and class action suits affecting the American connected fitness company, it’s now the turn for a former inside sales representative to sue Peloton Interactive, this time for alleged violation of federal and state labor legislation. The suit, filed in the New York Court ...
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News briefs
Brooks’ CEO has written a book
Jim Weber, who became president and CEO of Brooks Running in 2001, has written a book on his life journey and his career while running the formerly bankrupt company, which was acquired by Russell Athletic in 2004 and by Fruit of the Loom, owned by Berkshire Hathaway, in 2006. It ...
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News briefsAdidas releases Valentine’s capsule with Ivy Park
Adidas and Ivy Park, whose CEO is the singer Beyoncé, are releasing a Valentine’s Day capsule of gender-neutral apparel, gear, footwear and accessories. These include the Velour Dress and Tracksuit, Faux Latex Puffer, Pique Jumpsuit, Sequin Duster, 5-Panel Hat, Heart-Lip Belt Bag, a version of the Stan Smith sneaker and ...
