More about brands – Page 61
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News briefs
Adidas to focus on women in 2022
For its women-centric “Impossible Is Nothing” campaign, Adidas is making a new push this year in three directions: products, people and programs. Among the first of the products is the Ultraboost 22 sneaker, designed to address differences between male and female instep height, heel anatomy and gait cycle. This will ...
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News briefs
Dunlop becomes Slinger’s official ball provider
Dunlop has signed a four-year deal to become the official ball provider worldwide for Slinger Bag and will be co-branding some of its tennis balls with Slinger, starting with two high-performance products, the Fort TR Plus x Slinger and the pressureless Fort Xtra Life x Slinger. The products come with ...
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News briefs
Nike elevates Ann Miller to general counsel
Ann Miller, a 14-year Nike veteran, has been promoted to the position of executive vice president and general counsel, with effect from Feb. 17. She will take the place of Hilary Krane, who will be retiring after 12 years with the group. Miller has been serving for the past six ...
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News briefs
New partner for Reebok in Mideast and Africa
Al Boom Marine (ABM) has been selected by the Authentic Brands Group (ABC), as the future operating partner for Reebok in the Gulf states, the Middle East (including Iraq and Lebanon), and North Africa (including Algeria, Egypt and Morocco). ABM, a 35-year-old company based in Dubai that belongs to Scope ...
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Article
Adidas has two other regional clusters in Europe
In addition to its creation of a ‘cluster’ for Southern Europe, which we reported about yesterday, Adidas has established similar regional clusters for Northern and Central Europe in the past few months. Cluster North is headed up by Kathryn Swarbick and includes the U.K., Ireland, the Benelux countries, Denmark, Norway, ...
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Article
Intersport is pushing its exclusive brands
Intersport International Corp. (IIC) intends to fine-tune the development and adoption of its own private brands, further raising their share of the affiliated retail members’ sales. Positioned as mid-priced, high-quality offerings with good margins against those of the major brands, the group’s exclusive brands currently represent around 10 percent of ...
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News briefs
Rip Curl rider launches a Masterclass for women
Rip Curl has signed a new five-year partnership deal with Bethany Hamilton, a Hawaiian surfer who has been riding with the Australian brand for 23 years. As part of the deal, she will collaborate with the brand on video projects, surf trips, surfwear collections and other projects. She will also ...
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News briefsNew managing director for Protest Sportswear
Wesley van Wijnbergen is the new managing director of the Dutch boardsports and lifestyle brand Protest Sportswear. He started his career as an intern at Protest in 2001 and was subsequently responsible for the retail, marketing, sales and e-commerce departments, among others. The 42-year-old executive is taking over the position ...
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ArticleAdidas creates a new digital hub in Spain, while regionalizing Southern Europe
Adidas is creating a new international technological hub at its Spanish head office in Zaragoza to collect and process data for the development of its omni-channel operations on a wide scale and for other IT-related engineering capabilities, said a spokesman for the company, confirming a report in CMDsport. The number ...
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News briefs
Vulcabras gets top ratings for sustainability
Vulcabras has been certified by three Brazilian industry bodies, as a most sustainable shoe manufacturer in the country. The Brazilian parent of Olympikus, which manufactures 25 million pairs of shoes a year at its own factories in the country, It is the first one in the sector to be using ...
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News briefs
Adidas to hire 2,800 or more in 2022
Adidas is planning to hire about 2,800 people – to fill both vacancies and new posts – at 307 locations in 47 countries in 2022, with more posts to be advertised as the year goes along. More than 800 of them will be posted in Germany and more than 900 ...
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News briefs
New licensee for Bogner ski hardware
Bogner has signed up Anavon Ski as its new licensee in the premium ski equipment sector. The German brand’s former licensee in this segment was Indigo, a company that went bankrupt and was subsequenty taken over by Head. Starting with the new year, Bogner and Disentis, the Swiss parent company ...
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News briefs
Smith hires a marketing head away from Oakley
Smith, the U.S.-based producer of snow goggles, sunglasses and helmets owned by Safilo, has announced the appointment of Taryn Ryan as global head of marketing. Born in South Africa, she joined the Luxottica Group in 2008 as a buyer for its Sunglass Hut retail chain. Two years later, she was ...
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News briefsFormer Jordan brand GM to become CEO of Canyon Bicycles
The growing bicycle market has become an attractive option for experienced executives. On March 1, Nicolas de Ros Wallace will join the German DTC company Canyon Bicycles as its new CEO. He replaces Winfried Rapp, the company’s chief financial officer, who has served as interim CEO since October 2021 following ...
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News briefsOakley releases short film, new gear
Oakley has launched what it calls the final chapter of its “Be Who You Are” snow campaign, a short film titled Unity Anthem and featuring six of its sponsored athletes: Mikaela Shiffrin, Ståle Sandbech, Mark McMorris, Sage Kotsenburg, Henrik Harlaut and Eileen Gu. It is viewable at @Oakley on Instagram. ...
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News briefs
New Balance extends its trademarks into the metaverse
Joining Nike, Adidas, Puma and Under Armour in their journeys into the metaverse, New Balance has filed trademark applications in the U.S. to extend its brand into virtual merchandise and services, including virtual footwear, apparel, sports bags, equipment and accessories. The three applications cover the New Balance trade name as ...
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News briefs
Reebok may lay off 150 people
Reebok is planning to lay off 150 people after the completion of its sale by Adidas to the Authentic Brands Group (ABG) in the course of the first quarter of this year, according to the Boston Globe and Footwear News. The brand employs some 4,000 people around the world, but ...
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News briefs
Babolat pádel racquet wins readers’ poll
Babolat’s Air Viper has won best pádel racquet of 2021 in Padel Spain magazine’s annual readers’ poll, with about 150,000 people voting online. Babolat says it developed its oversized Air Viper line through the observation of pádel play and a technical study. The company believes that there exist three pádel ...
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News briefs
Hugo Boss returns to winter sports
Like Ellesse and Prada, Hugo Boss is returning to the skiwear segment under its new management and with its new and bolder logo for the Boss brand. It has started a new four-year partnership as the official partner of the Hahnenkamm Races, one of the most prestigious events in the ...
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News briefsIsbjörn of Sweden may change ownership
Online Brands Nordic, a Swedish investment group, is bidding to acquire Nordic KidsWear, which owns Isbjörn of Sweden, the Swedish brand of sustainable children’s outdoor and ski clothing. It is offering a cash payment of about 17.9 million Swedish kronor (€1.71m-$1.92m), the issuance of 597,165 shares in Online Brands, ...
