More about brands – Page 63
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News briefs
Puma starts its own voyage into the metaverse
Joining Nike, Adidas and Under Armour, which recently filed similar trademark applications, the Wild Cat filed its own applications with the U.S. Trademark Office on Jan. 11 to use the Puma mark in virtual content, indicating that it is planning its own journey into the fast-growing metaverse. Specifically, it wants ...
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Article
Chinese sports companies are doing relatively well
Some Chinese sports companies indicated that their results improved in the fourth quarter of 2021, just as China’s National Bureau of Statistics announced a better-than-expected increase of 4.0 percent in the country’s gross domestic products for the period, in spite of Covid and other challenges, leading to a growth in ...
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News briefs
JD to sponsor an e-sports team
JD Sports Fashion is the new sponsor of Excel Esports, whose team competes in tournaments for such video games as FIFA, Fortnite and League of Legends. JD is replacing BT Sport, a provider of pay-to-view sports on TV in the U.K. Terms have not been disclosed. Excel’s e-sports players will ...
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News briefs
Bogner and James Bond celebrate their partnership
Bogner and James Bond are celebrating their respective anniversaries as well as their long-standing and “bulletproof partnership” with a joint, limited-edition capsule collection of sportswear that will come out in the autumn of 2022. While the James Bond franchise is celebrating its 60th anniversary since the release of the first ...
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News briefs
Ellesse to sponsor electronic-music festival
Ellesse has signed a three-year contract to sponsor Tomorrowland Winter, a festival of electronic music in the French Alps. This year’s edition – the second one, after the inaugural one in 2019 – is scheduled for March 19-26 at the Alpe D’Huez resort and expects to draw 18,000 people from ...
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Article
New communication strategy for Decathlon in Germany
Decathlon is rolling out a new brand campaign in Germany, developed in collaboration with the Avantgarde agency, that aims to move the perception of the international retail brand’s market positioning from that of a pure supplier of products to that of a service-oriented platform with an emotional touch. We could ...
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Article
StockX reviews the collectibles market in 2021
The collectibles-trading platform StockX has released an annual report, titled Big Facts: Current Culture Index: 2022, that breaks down its key markets – notably sneakers, but also electronics, toys and apparel – for the elapsed year 2021. Jordan remained the best-selling sneaker brand, with items trading at an average premium ...
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News briefs
Moody’s switches Nike’s outlook to stable from negative
Moody’s improved its outlook for Nike’s debt from “negative” to “stable,” due to its recent strong growth in revenues and earnings, “powered by its successful execution of its Consumer Direct Acceleration strategy.” The rating agency confirmed all other ratings for the company, including an A1 senior unsecured debt rating, pointing ...
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News briefs
Nasdaq downgrades Peloton
The Nasdaq stock exchange said it will take Peloton Interactive out of its prime Nasdaq 100 Index on Jan. 24, when it will be replaced by a trucking company. The change follows a drop of 74 percent in the company’s stock market capitalization in the course of 2021. It closed ...
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News briefs
Nike links up with China's Pou Sheng for customer memberships
Nike will link consumer membership data with Pou Sheng, the Chinese retailer owned by Yue Yuen, which operates Nike stores in more than 300 cities, serving about 150 customers each year. In an arrangement that resembles Nike’s recent member sharing deal with Dick’s Sporting Goods, the biggest sports retailer in ...
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News briefsKylian Mbappé endorses Oakley eyewear
Oakley announced a multi-year partnership with Kylian Mbappé, the popular French footballer who plays for the Paris Saint-Germain team. The 23-year-old PSG forward will play the lead in the brand’s newest iteration of its “Be Who You Are” campaign film, which chronicles his journey as a boy born in the ...
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News briefs
Castore replaces Canterbury as sponsor of USA Rugby
Castore has signed a six-year partnership with USA Rugby, taking the place of Canterbury, which had succeeded Adidas in the role. Acting as the American rugby union body’s official apparel partner, the English company will provide sportswear and playing kits for its men’s, women’s and junior teams, starting in the ...
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News briefs
Adidas to establish a basketball hub in Los Angeles
Adidas has leased the equivalent of 9,940 square meters of office space in downtown Los Angeles, according to The Wall Street Journal, apparently to establish a hub for its basketball operations in the U.S., which are currently still based at the company’s North American head office in Portland, Oregon. The ...
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News briefsBackcountry launches Shaun White’s Whitespace brand
Backcountry, the U.S. retailer that owns Germany’s Bergfreunde, has teamed up with the pro snowboarder Shaun White for his new Whitespace brand of hardgoods and apparel. Backcountry will act as the exclusive retailer for Whitespace, kicking off the partnership with a limited-edition Whitespace Freestyle Shaun White Pro signature snowboard. Each ...
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News briefs
S&P assigns a negative outlook to Crocs
Having completed its review of Crocs following its expensive takeover of Hey Dude, Standard & Poor’s gave a negative outlook to the company, in contrast with the stable outlook assigned by Moody’s. S&P indicated that it might even downgrade Crocs further if it fails to integrate the casual footwear brand ...
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ArticleTaylorMade gets good ratings after hitting $1.4 bn in revenues
Centroid Investment Partners, the South Korean private equity company that bought TaylorMade last spring from KPS Partners, is now seeking to refinance the debt used for that transaction. Moody’s and Standard & Poor’s gave relatively favorable ratings to its refinancing plans, noting that TaylorMade’s sales continued to grow strongly last ...
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News briefsArc’teryx continues global brand store expansion
Source: Arc’teryx Arc’teryx has increased the number of its own brand stores by 15 percent Arc’teryx, the Vancouver-based brand owned by Amer Sports, opened 21 stores in the past twelve months, ending 2021 with a total of 159 brick-and-mortar mono-brand shops around the world - 16 ...
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News briefsBode Miller becomes brand ambassador for Scarpa
Scarpa announced that Bode Miller will be a new ambassador for the Italian outdoor and snow shoe brand. The charismatic American ski star, who won four World Championship titles in four different disciplines and six medals at the Winter Olympics, Miller will debut Scarpa’s new 4-Quattro ski touring boot at ...
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News briefs
ITC investigates Adidas’ Primeknit technology
The International Trade Commission of the U.S. has decided to launch an investigation to determine whether Adidas’ Primeknit technology for knitted shoe uppers infringe on six Nike patents for its Flyknit technology. If it determines that Nike’s claims are valid, the ITC may issue exclusion and cease and desist orders, ...
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ArticleOn sees supply chain shortages ending after H1
Suppliers in Vietnam returned to full capacity in December, and various manufacturing partners are shortening the traditional Chinese New Year shutdown to help catch up with the backlog of orders, said On Running, participating for the first time in a round table discussion in the framework of the traditional ICR ...
