More about brands – Page 83
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News briefs
Babolat to sponsor Spain’s pádel championships
According to CMDsport, Babolat will be sponsoring and supplying the official paddle for the 2021 edition of the Spanish Pádel Championships, scheduled for Oct. 24-31 at Madrid’s Caja Mágica. The brand, which is already sponsoring the National Minors Circuit (TYCS), will be releasing products designed for the occasion. This year’s ...
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Article
Peloton cuts bike price again, signals growth slowdown after Q4 loss
Peloton Interactive cut the price of its original stationary bike again and signaled that slower growth is on the horizon after posting a hefty net loss in the fourth quarter of its fiscal year. The company reported a net loss of $313.2 million for the quarter ended June 30, against ...
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News briefs
Adidas aims to keep women active during their cycle with TechFit Period Proof pants
Adidas is tackling an issue that has thankfully been de-tabooed in recent years: menstruating women in sports. With its new TechFit Period Proof tights and shorts, the German company now offers training pants that provide an extra layer of safety against menstrual blood leakage. The two styles incorporate Adidas’ Flow ...
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ArticleNike and Newlight collaborate to research carbon-negative material
Nike and California-based Newlight Technologies have announced a partnership to explore the use of AirCarbon, an energy storage material, in a variety of applications within Nike’s supply chain and manufacturing. According to a press release, the collaboration is part of Nike’s plans to accelerate its carbon reduction plans, as materials ...
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News briefsSuperfeet introduces new softer insoles for running
Superfeet has unveiled its Adapt Run collection of insoles, an evolution of Superfeet technology as the new product is more soft and flexible, as opposed to the known firm feel of the brand’s insoles. The new cushioned outsoles, designed for runners who want a comfortable stride and insoles that adapt ...
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News briefs
ABG to retain its debt rating with Reebok's acquisition
Moody’s said that it will not be changing the Authentic Brands Group’s debt rating (B2 Stable) in light of its costly acquisition of Reebok. As Moody’s notes, Reebok’s sales growth “has consistently lagged behind” that of Adidas, the selling party (A2 Stable), and its turnaround, begun in 2016, is not ...
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News briefsTecnica grew by 27% in H1, performed better than in 2019
Tecnica Group posted revenues of €173.7 million in the first half ended June 30, representing a 27 percent increase as compared to the same period of last year. Ebitda jumped to €17.1 million from €2.7 million in the first half of last year. The net result was a loss of ...
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News briefsTNF promotes Vectiv technology with 360° VR experience
The North Face (TNF) has launched the Power Further VR and 360 Experience, designed to give everyone the opportunity to experience the trails of Mont Blanc despite pandemic restrictions, while also providing more detailed information about the development and functionality of its Vectiv technology. Available in VR and 360°, the ...
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News briefs
Anta helps establish an award for sportswear design
The Anta Group and Beijing’s Tsinghua University have launched the Global Sportswear Design Award. Described as the “first exclusive sporting goods product design competition,” the program stems from the Tsinghua University-Anta Group Joint Research Center for Sports Fashion, established in June alongside its “M·O·V·E-Born by Movement” theme. This year is ...
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News briefs
Napoli will wear Armani’s EA7 shirts this season
Napoli has confirmed Giorgio Armani’s EA7 as the new technical sponsor of the team for 2021/22. The three Napoli EA7 kits feature sky blue, red and white colorways. All of them boast the EA7 logo on the chest. The team first unveiled Armani’s shirts last weekend upon the start of ...
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News briefsTrisport unveils innovative home fitness brand “HOI by Kettler”
Source: Kettler HIO by Kettler home training set Kettler is opening a new chapter in its brand history and product development: Under the name “HOI by Kettler,” an innovative line of fitness equipment for home use will be launched in October. The new name also conveys a ...
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News briefs
UA supporting Baltimore’s bid for World Cup
Under Armour is now one of 16 companies and organizations helping its home city of Baltimore, Maryland, make a pitch to host the 2026 FIFA World Cup. Some 17 American cities are currently in contention. The other companies are Brown Advisory, Fila, State of Maryland, Sport and Entertainment Corporation of ...
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News briefs
JD Sports and Nike launch virtual sneaker try-on event on TikTok
JD Sports is launching an interactive social media campaign, created in close partnership with TikTok’s Creative Lab, to support the release of Nike’s new Air VaporMax. Thanks to a 3D augmented reality branded effect, any TikTok user will be able to virtually superimpose the new shoes in three different colors ...
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News briefs
ATP and WTA launch a joint marketing operation
The ATP (Association of Tennis Professionals) and WTA (Women’s Tennis Association) have announced the launch of Tennis United: CrossCourt, the second season of their Tennis United digital content series. Tennis United was first launched in 2020, and transitioned to an “integrated marketing operation” in January 2021. The first episode of ...
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News briefs
Under Armour redeems bonds worth $159.1m
Starting on Aug. 23, Under Armour will be redeeming about $159.1 million worth of convertible 1.50 percent senior notes due 2024, exchanging them with certain noteholders for cash or shares. They will also be paid for accrued unpaid interest. The transaction will cover about 68 percent of the outstanding principal ...
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Article
Globe’s sales rise 76% as online business, North America lead the way
Globe International, the Australian-based multi-brand skate company, saw sales and profits soar in its fiscal year ended June 30, as it benefited from rapid growth in its online business and its ownership of brands involved in activities that many consumers continued to participate in throughout the Covid-19 pandemic. Sales increased ...
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News briefs
Puma introduces the all-new King Platinum 21 shoe
Puma has launched the new King Platinum 21. The shoe reimagines the classic King with two editions: a black/white combination and a black/red combination. The King Platinum 21 features the new KingForm technology, a rib structure that fuses to the super-soft leather upper in key contact areas for superior touch ...
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News briefsBlack Diamond hires a ski industry veteran, Mike Hattrup
Black Diamond Equipment has named Mike Hattrup business unit director for its ski category, reporting to the company’s global vice-president of product, Kolin Powick. He will cover the brand’s entire ski and snow safety business including skis, avalanche transceivers, JetForce airbag backpacks, probes, shovels, as well as snowpacks and ski ...
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News briefs
Adidas launches No-Dye golf shoes
Adidas is introducing “No-Dye” versions of its ZG21 Motion and adicross ZX Primeblue golf shoes. The naturally-colored fabric in the no-dye shoes does not require the pre-treatment phase of conventional dyeing techniques, which uses large amounts of water. The technology still requires a post-treatment step, yet achieves an average of ...
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ArticleWHP Global buys the Lotto brand, licenses it back to LSI
WHP Global, a New York-based brand management company, has purchased the global intellectual property rights of the Lotto brand from Lotto Sport Italia (LSI), which will continue to manage the brand in Italy and the rest of the EMEA region as a licensee under the leadership of its long-time CEO, ...
