More about brands – Page 89
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News briefs
Billabong collaborates with Wrangler
Billabong and Wrangler have released the first iteration of a new collaboration meant to blend the Western inspiration of the American brand of jeans with the surf culture of the Australian brand of board sports. They have come out with a first co-branded line of vintage jeans, boardshorts, denim jackets, ...
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News briefs
BH Fitness saw its revenues increase by nearly 70% during the pandemic
BH Fitness said its turnover jumped by 69.7 percent in 2020 as compared to 2019. The positive performance achieved by the Spanish fitness equipment company during the Covid-19 pandemic followed four consecutive years of decline. The closure of its subsidiaries in the U.S., China and Taiwan allowed BH to reduce ...
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News briefs
Puma develops spikes with a Formula 1 team
Puma has teamed up with the Mercedes AMG Patronas Formula One team to develop two new fast and light athletic spiked shoes with a strong suspension for the Tokyo Olympics. The Vospeed Tokyo Future Faster + and Evospeed Tokyo Future Nitro Faster + spikes will be worn by athletes such ...
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News briefs
An Austrian women’s soccer club wins a Sport 2000 team bus
In a campaign to support and appreciate the added value provided by local sports clubs to society, Sport 2000 searched for the most popular club among the 15,000 team sports clubs operating in Austria through an online poll. Among the nearly 100 teams that applied to participate in the challenge, ...
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News briefs
Kassia Davis buys PF Flyers from New Balance
Kassia Davis has bought the 84-year-old PF Flyers brand of sports shoes from New Balance. She is a daughter of Jim Davis, controlling shareholder and chairman of New Balance, where she worked in a variety of positions for ten years until 2019. She then founded KADA, a brand of sustainable ...
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News briefs
JD Sports invests in Gym King
JD Sports Fashion has announced the acquisition of a “significant” minority stake in Gym King. Founded in 2015 by Jay Parker, Gym King is a U.K.-based brand of athleisure and performance wear. The deal is supposed to support Gym King’s growth and international expansion in the U.S., Europe and Asia, ...
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Article
More Chinese firms guide for better results
Xtep International is guiding for an increase of at least 65 percent in net income for the first half of 2021, thanks to better-than-expected revenues and higher gross margins. The company, which has also a joint venture with Wolverine Worldwide for China, had reported a profit of 247.9 million yuan ...
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News briefs
New global campaign: Oakley wants you to “be who you are”
Oakley has launched a new campaign, “Be Who You Are,” a short film featuring a slew of sporting superstars such as Oksana Masters, Patrick Mahomes, Francisco Lindor, Pauline Ferrand-Prevot and Nigel Sylvester alongside everyday athletes. It is narrated by a chef and celebrated rapper turned media-mogul, Action Bronson. The film’s ...
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Article
Recreational trends benefit Thule
Continuing its strong growth trend for the fourth quarter in a row, the Swedish-based Thule Group reported improved results for the second quarter ended June 30. Net sales went up by 58.1 percent to 3,229 million Swedish kronor (€315.5m-$371.4m) as compared to the same period a year ago, when major ...
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News briefs
Echelon Fitness contemplates financial options
Echelon Fitness, a direct competitor of Peloton Interactive in the connected home fitness market, is evaluating new options to raise its valuation, according to Bloomberg, as its revenues are expected to more than double this year after rising by about 500 percent in 2020 to around $100 million. The options ...
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News briefs
Sony sues Gymshark for misuse of songs
Sony Music has filed suit against Gymshark in the U.S. federal court for Central California for copyright infringement in its social media campaigns. Its complaint states that the British DTC brand of fitness apparel, which recently set up an office for the U.S., “misappropriated hundreds of the most popular and ...
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News briefs
GK Elite will outfit Team USA gymnasts at Tokyo 2020
GK Elite apparel will be worn by Team USA gymnasts on-mat at the Tokyo 2020 Olympics through the brand’s official apparel sponsorship of USA Gymnastics, the national governing body for the sport in the U.S. GK has been the manufacturer of previous Olympic Games garments, but Tokyo will mark the ...
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News briefs
Ecco USA's president retires
Dave Quel will retire at the end of the month as president of Ecco USA. Klaus Flock, the chief financial officer of Ecco USA, will take over the job on an interim basis on Aug. 1 until a permanent replacement is appointed. Quel joined the company in 1999 as territory ...
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News briefs
Decathlon becomes an official partner of Paris 2024
Decathlon has signed up as an official partner of the Paris 2024 Olympic and Paralympic Games. The leading French sporting goods retail chain will kit out the 45,000 volunteers who are expected to work at the Games in the French capital. The volunteers will wear eco-designed uniforms, specially created for ...
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News briefs
Italy’s win at Euro 2020 to benefit the country’s economy and Puma
According to an analysis by Brand Finance, Italy’s win at the UEFA Euro 2020 this month is projected to benefit the Italian GDP by €4 billion in the short-term. The team’s technical sponsor, Puma, is also likely to be a winner. The French men’s national team went into the 2018 ...
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News briefs
Lotto and Zara partner on capsule collection
Lotto and Zara have joined forces to create a capsule collection that combines the aesthetics from the ’60s with sportswear and contemporary elements. The limited-edition range comprises dresses, tops, shorts, shoes and accessories. The Lotto x Zara capsule collection is available online and at the Spanish retailer’s 2,200 stores worldwide. ...
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Article
Teyssier becomes Puma’s general manager for Europe
Puma has appointed a new general manager for Europe, Richard Teyssier, effective from Sept. 1, taking over many of the functions of Arne Freundt, who joined the executive board as chief commercial officer of the company in June. Teyssier, 53, has served as area general manager for Puma France since ...
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News briefsArc’teryx opens new NY location, rebranding its Icon Stores as Arc’type
Located across from Central Park in the Upper West Side of New York, Arc’teryx Equipment has just opened a newly rebranded micro-store concept called Arc’type, centered around the brand’ s most renowned designs. It features a curated selection of just 22 items, ”specifically selected to help introduce guests to Arc’teryx ...
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ArticleVollebak introduces sweaters made from old bulletproof vests and firefighting gear
Vollebak, a five-year-old British brand of sustainable men’s sports and adventure wear, is launching a line of sweaters made from old bulletproof vests and firefighter suits. The Garbage Sweater is made from 70 percent recycled meta-aramid and 30 percent recycled para-aramid fibers. Firefighter suits are typically made of meta-aramid, which ...
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News briefsHeiQ and Lycra to collaborate across technologies and brand platforms
HeiQ and The Lycra Company have entered into a broad-based collaboration across multiple technology and brand platforms to bring more of their textile technologies to consumers. Building on exploratory discussions that started in early 2019, HeiQ and Lycra have elected to leverage their shared philosophies and strengths in textile science, ...
