Billabong and Wrangler have released the first iteration of a new collaboration meant to blend the Western inspiration of the American brand of jeans with the surf culture of the Australian brand of board sports. They have come out with a first co-branded line of vintage jeans, boardshorts, denim jackets, sweatshirts, T-shirts, bikinis and other pieces for men and women. The garments use recycled polyester or cotton and other sustainable materials. The collection is already available in the physical and digital distribution networks of both brands as well as selected retailers such as About You, Asos, Urban Outfitters and Zalando. A second collab is set to come out in September, followed by a new capsule in the summer of 2022. Billabong and Wrangler explain the partnership with the fact that Billabong’s founder, Gordon Merchant, deconstructed a pair of his own Wrangler jeans to create his first, resistant boardshorts.

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