All News briefs articles – Page 127
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News briefsPeloton to offer NBA and WNBA-themed classes through new partnerships
Peloton, the National Basketball Association (NBA) and the Women’s National Basketball Association (WNBA) have announced a multi-year partnership that will make Peloton the official fitness partner of the two associations. Through the collaboration, NBA League Pass, the league’s premium live game subscription service, will be available on compatible Peloton devices ...
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News briefsTournament woes in the pádel world
Through Setpoint Events, the World Padel Tour (WPT) has canceled the Buenos Aires Padel Master, reducing its November tournaments to two: the Areco Malmö Padel Open and the Skechers Mexico Padel Open. The stated reason was delinquent payments from “the local promotors.” This would be the organization of Argentine businessman ...
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News briefsHeiQ appoints new GM for China
Source: HeiQ Robert Liu, new GM of HeiQ China Zurich-based materials innovation company HeiQ appointed Robert Liu as the new General Manager of HeiQ China, leading the company’s business operations in a key market for HeiQ. Liu replaces Celine Huang who led HeiQ China since 2019, building ...
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News briefsAdidas and Babe team up for golf-ready collection
Adidas and Japanese brand Bape® (“A bathing ape”) continue their celebration of Bape’s 30th anniversary with a golf-ready collection featuring a pair of custom Stan Smith sneakers and a selection of performance apparel and accessories. In addition to the Babe Stan Smith Golf with removable kiltie lace cover, golf graphic ...
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News briefsIncreased female participation in the IOC membership
The 141st International Olympic Committee (IOC) Session, which met in Mumbai on Oct. 17, elected eight new IOC members, four women and four men, bringing the proportion of women in the IOC membership to 41.1 percent. Following a vote, the session elected Yeal Arad of Israel, a retired judoka and ...
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News briefsSalomon is premium partner of Milano Cortina 2026
For the first time in its 76-year history, Salomon has become a Premium Partner of the Olympic and Paralympic Winter Games Milano Cortina 2026. The French sports equipment company, focusing on mountain sports, will supply clothing, footwear and accessories to the technical staff, competition judges, volunteers, and the staff involved ...
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News briefsLionel Messi is the world’s most marketable athlete for 2023
Lionel Messi tops SportsPro’s annual list of the world’s 50 Most Marketable Athletes (50MM) for a second time. The Argentinean footballer, who currently plays for Inter Miami, finished ahead of National Basketball Association (NBA) star LeBron James. Football player Alexandra (Alex) Morgan ranked third, followed in the top 10 by ...
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News briefsVictoria’s Secret will expand its swim and sportswear offering
Victoria’s Secret has announced plans to widen its swim and sportswear offering to bring customers back. The company had shifted away from those categories in recent years to concentrate on intimates, but underwear sales and customer visits have declined following that decision, the company said during a meeting for investors ...
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News briefsPickleball tour’s founder resigns
Steve Kuhn is resigning from the league he founded, Major League Pickleball (MLP), we have learned from The Dink. As we reported last month, MLP and the Carvana Pro Pickleball Association Tour (PPA Tour) were to merge in a deal that would preserve their two brands and establish a “unified ...
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News briefsNike and Spotify launch the Make Moves Fund in the U.K.
Source: Nike Flo Nike has joined forces with Spotify in the UK to create the Make Moves Fund, which will use the power of music to get girls moving and help improve their mental well-being. The new partnership was announced on World Mental Health Day on Oct. ...
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News briefsSpanish retailer solidifying its image
According to Diffusion Sport, Atmósfera Sport has spent the year unifying its corporate image in its stores. The Spanish retailer began the refurbishments in January with 37 stores and by September had raised the number to 68, with another 50 or so planned for early 2024. Its 335 franchisees operate ...
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News briefsInternational Cotton Association appoints its first female president
Kim Hanna, the co-founder and CEO of international cotton controlling company TransGlobal Inspections, has been appointed as president of the International Cotton Association (ICA). Hanna, voted at ICA’s annual general meeting earlier this month, will be the first female to serve as ICA’s president in the 180 years of history ...
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News briefsPolartec launches new brand ethos
Sending its press release from “Planet Earth, the Universe,” Polartec announced a new brand ethos, “Made To Go Beyond.” The new positioning and identity represent an evolution for the brand owned by Milliken & Company and form the foundation for future communications, reflecting and resonating with changing consumer values and ...
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News briefsAmazon to launch in South Africa in 2024
Amazon announced that Amazon.co.za will launch in 2024, offering South African sellers the opportunity to reach customers across the country starting next year. Amazon says that more than 60 percent of sales on its store are made by independent sellers, most of which are small and medium-sized businesses that offer ...
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News briefsAdidas raises FY guidance on stronger core, Yeezy sales in Q3
In releasing preliminary Q3 results, Adidas updated its full-year guidance. The company – citing the impact of Yeezy sales efforts in Q2 and Q3; €200 million in one-time costs related to a strategic review; and a potential write-off of €300 million for remaining Yeezy merchandise that represents a 25 percent ...
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News briefsPeloton expands to Austria via Amazon and Sport-Tiedje
US fitness company Peloton has announced its expansion into Austria, its fifth international market outside the US in addition to Canada, the UK, Australia and Germany. Peloton Bike, Bike+ and select accessories are now available in Austria through Amazon. Sport-Tiedje, the leading specialty retailer of home fitness equipment in Europe, ...
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News briefsShaun White expands Whitespace brand with women's clothing line
Shaun White, the three-time Olympic champion from the US, is expanding his eponymous brand to include performance apparel for women aimed at riders of all disciplines. The brand, developed in partnership with US outdoor retailer Backcountry, debuted two years ago with a limited-edition snowboard and has since evolved into a ...
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News briefsDalbello appoints Global Brand Business Director
Source: Dalbello Giuseppe Bianchini The Asolo, Italy-based company has now reported that the newly created position of Global Brand Business Director, responsible for the strategic direction of Dalbello in an international context, has already been filled by Giuseppe Bianchini since June 1, 2023. The new position is ...
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News briefsLargest SSU shareholder terminates unconditional equity commitment
Shortly after deciding to delist from the NYSE, Signa Sports United (SSU) announced that it had received a termination notice regarding the unconditional equity commitment letter from Signa Holding GmbH, a privately held Austrian real estate and retail company and a subsidiary of the company’s largest shareholder, Munich-based Signa International ...
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News briefsNew Era hires GM for North America
New York-based licensed headwear company New Era Cap hired Steve Gallo as GM for North America back in September, reporting to co-Presidents Jim Grundtisch and Jim Patterson. The news follows recent reports that New Era is planning an initial public offering that would value the company at $4 billion to ...
