All News briefs articles – Page 150
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News briefsCaptain Fin to launch in Europe
Following last year’s acquisition of San Diego-based surf lifestyle and hardgoods brand Captain Fin Co. by Liberated Brands – the global master licensee for Volcom and Spyder – Captain Fin is to officially launch in Europe. The launch coincides with the revitalization of its apparel collection, now infused with sustainable ...
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News briefsCrocs launches virtual store with first 3D shoe customizer
Source: Crocs Crocs has launched a new virtual store in partnership with 3D e-commerce platform Obsess. The Crocs Jibbitz Experience is “a virtual storytelling arena centered around self-expression, personalization, gamification and education.” It includes the brand’s first-ever 3D Jibbitz Customizer, a feature developed by Obsess to provide ...
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News briefsTour de France partners with TikTok to further expand its audience
TikTok is joining the Tour de France (July 1-23,2023) and Tour de France Femmes avec Zwift (July 23-30, 2023) as an official provider. From July 1, fans of the Tour will be able to experience these cycling races also with TikTok thanks to the platform’s creators and users. Every day, ...
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News briefsWattbike takes part in cycling event at first Olympic Esports Series
Wattbike, the U.K.-based specialist in indoor bikes, supported the cycling event at the first-ever Olympic Esports Series (OES), which took place in Singapore on June 22-25. The cycling event was held on June 23 as a team event over six different races, with players scoring points for their teams depending ...
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News briefsSkechers sues Steve Madden over sneaker logo
Skechers has filed a trademark lawsuit with the U.S. District Court for the Central District of California against New York-based fashion company Steve Madden Ltd., claiming that its “Kennie” line of sneakers violates Skechers’ trademark rights in its “S” logos. According to Skechers, the “S” design in the Steve Madden ...
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News briefsLululemon reportedly struggling to find a buyer for Mirror
Lululemon is trying to sell its Mirror fitness product but cannot find a buyer, despite cutting its value by nearly 90 percent, the New York Post has reported. A recent filing showed that Lululemon valued Mirror at just $58 million, although the athletic apparel company paid $500 million for the ...
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News briefsGymshark’s CCO to leave the company
“We don’t normally do public goodbyes, but sometimes it’s the right thing to do.” That’s the opening line of a LinkedIn post by U.K. sportswear brand Gymshark announcing the departure of its Chief Commercial Officer, Niran Chana, after more than eight years with the company and four years in the ...
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News briefsFreitag presents first fully recyclable backpack
The first fully recyclable backpack from Swiss bag manufacturer Freitag is not made of recycled truck tarpaulins or PET bottles as before. All parts of the new backpacks called Freitag Mono[PA6] – from the waterproof fabric to the straps and buckles – are now made of a single material, polyamide ...
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News briefsUnder Armour cuts 50 corporate roles to optimize cost structure
Under Armour has cut 50 corporate roles across various units and functions in order to reduce expenses, Footwear News has reported. The impacted employees will receive severance, healthcare benefits and career support, the company said. Under Armour had a workforce of around 15,000 worldwide as of March 31, 2023, half ...
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News briefsLululemon joins Sorting for Circularity USA while Adidas becomes the project’s lead sponsor
Lululemon has joined the Sorting for Circularity USA project as a seventh external brand partner. Furthermore, Adidas has become the project’s lead sponsor. Sorting for Circularity USA was launched in January 2023 by Amsterdam-based Fashion for Good and Circle Economy, building on the learnings from Sorting for Circularity Europe and ...
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News briefsNike’s largest Canadian flagship to open in Edmonton
A new Nike flagship store will open on the main level of the West Edmonton Mall in Edmonton, Alberta, Canada, in a prime location close to the popular hockey rink. Built in four phases from 1981 to 1998, the extraordinary mall was the world’s largest shopping center until 2004. Today, ...
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News briefsPuma extends its partnership with the Egypt Football Association
Puma and the Egypt Football Association have announced a long-term partnership extension, which has existed since 2019. Puma will continue to supply bespoke kits for the men’s, women’s and youth teams. Under the new terms, Puma will also become the Egyptian League’s ball sponsor. With seven wins at the Africa ...
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News briefsNike commits to Responsible Wool Standard
Nike has committed to using certified wool sourced with Responsible Wool Standard (RWS), which means that the brand will now source only certified non-mulesed wool. Animal welfare organization Four Paws International said in a statement that Nike “changed its CSR policy by committing to the certified Responsible Wool Standard in ...
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News briefsVuori launches footwear in collaboration with Clae
California-based activewear brand Vuori, founded in 2015, is launching a sustainable sneaker line in collaboration with Clae, a footwear brand also from California. The collection’s first silhouette – the Vuori x Clae’s Malone Lite – is based on Clae’s Malone sneaker and features a variety of eco-friendly materials, including a ...
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News briefsFrasers Group invests in electrical retailer AO World
Frasers Group, the owner of Sports Direct, has announced the purchase of a “strategic stake” in AO World, a retail group specializing in electrical goods based in Bolton, England, listed on the London Stock Exchange. The investment follows “productive talks over the last two years about establishing a strategic partnership,” ...
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News briefsAdidas Sportswear drops comfort-first collection, promoted by lineup of global celebs
Adidas has unveiled the latest drop from its new Adidas Sportswear label. Z.N.E. is a collection of comfortable and relaxed fits, featuring innovative materials such as Aeroready technology and four-way stretch fabric for maximum comfort. The collection of hoodies, track pants, t-shirts and shorts offers minimalist and distraction-free design for ...
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News briefsNike has another new partner for connected partnership program
Nike has announced a new connected partnership with performance specialty retailer Pro:Direct Sport. Launching first on the Pro:Direct Sport mobile app in the U.K. and on the web in France, the partnership will unlock tailored digital, member-exclusive products and experiences. It will be Nike’s third connected partnership across Europe, following ...
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News briefsReebok to launch smart eyewear in early 2024
Authentic Brands Group, the owner of Reebok, and Innovative Eyewear have agreed on a new deal for the licensing of smart eyewear for Reebok. The initial Reebok smart eyewear collection, comprising styles for both men and women, is expected to launch in early 2024. Innovative Eyewear is the developer and ...
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News briefsAuthentic emerges as “stalking horse” for Rockport
Affiliates of Authentic Brands Group, ABG-Regatta LLC and ABG Intermediate Holdings, have emerged as the ”stalking horse” bidder for The Rockport Company, agreeing to pay $40.4 million for the bankrupt firm’s intellectual property, $5 million for its Korean subsidiary and additional yet-to-be-determined amounts for inventory. Rockport filed for Chapter 11 ...
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News briefsAdidas presents mini-documentary on Argentina men’s national team
Adidas presents “Alta En El Cielo - The Story of Messi and Argentina’s Homecoming after Historic 2022 World Cup Win,” an eight-and-a-half minute mini-documentary, with exclusive footage and interviews from Argentina’s national football team. The mini-documentary, which mixes historical footage with exclusive player access, was released six months after the ...
