All News briefs articles – Page 292
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News briefs
The Beijing 2022 Olympics want to engage 300 million Chinese in winter sports
The Beijing Organising Committee of the 2022 Olympic and Paralympic Winter Games has integrated the goal of positioning China as a new winter sports destination for local and overseas visitors throughout the planning process for the Games. It has just released a 108-page “Legacy Report of Olympic and Paralympic Winter ...
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News briefs
Calida wants to divest the rest of its outdoor business
Having already expressed intentions to do so in March and as part of a strategy review, the Calida Group’s board of directors and the management have decided to sell the Millet Mountain Group division, which includes the Millet and Lafuma brands. The Millet Mountain Group reported sales of €78.2 million ...
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News briefs
Li Ning sees sales rising by 60%
Li Ning Company said in a preliminary statement that its earnings will reach a level of at least 1.8 billion yuan renminbi (€233m-$279m) in the first half of this year, almost three times higher than the RMB 683.4 million reported for the first half of 2020, thanks to a jump ...
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News briefs
Investors are still bullish about Nike’s share price
With its current quotation navigating around $152 on the New York Exchange, or about 15 percent above its level prior to the release last Thursday of its unexpectedly high results for the fourth quarter ended May 31, Nike’s share is still recommended as a “buy” by 23 out of the ...
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News briefs
Macron announces long-term partnership with Sheffield Wednesday
Macron has agreed a new technical partnership agreement with Sheffield Wednesday F.C. starting from the 2021/22 season. The previous technical sponsor was Elev8. The Italian sportswear firm will provide the English club with matchday kits, technical training and travel wear as well as a merchandising line for the first team ...
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News briefs
Allbirds reportedly files for a confidential IPO
Allbirds, the B Corp-certified Californian brand of sustainable sneakers and apparel, has filed for a confidential initial public offering (IPO), according to WWD. Such a filing allows a company to keep details of its business performance and the terms of the transaction secret until 15 days before the IPO takes ...
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News briefs
Afydad launches virtual B2B storefront
Afydad, the Spanish sporting goods industry association, is taking another step forward in implementing its “Spain is Sport” strategy. Following the launch of its new www.spainissport.com online marketplace in April, Afydad has now launched the Spain is Sport B2B showroom. In the new digital showroom, brands can present their products ...
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News briefsOn switches to recycled packaging
Source: On SS21 Sustainable Packaging On Running is changing its packaging by using 100 percent recycled materials. The Swiss company says it expects to save 40 tons of ink, paper and plastic as a result, equivalent to about 160 tons of CO² per year. Consumers around the ...
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News briefs
Adidas introduces its first full-cover swimwear collection
Adidas has unveiled its first Full-Cover Swimwear Collection, designed to allow all women to enjoy the mental and physical benefits of swimming. The collection is supposed to meet the needs of those who require full coverage either for cultural reasons or just for the sake of greater choice in the ...
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News briefs
Nike becomes apparel partner of the Big Bash League
Nike and Cricket Australia have agreed a new deal that makes Nike the official apparel partner of the Big Bash League (BBL), an Australian professional franchise Twenty20 cricket league, for the 2021/22 season. Nike takes over the apparel partnership from Majestic, the company sold by VF Corp to Fanatics four ...
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News briefs
Peloton reportedly plans to launch a wearable device
Peloton Interactive is working on a digital heart-rate armband, according to a Bloomberg report. Confidential details and images of the device, as revealed by Bloomberg, show that the armband will come in small and large sizes and will pair wirelessly with Peloton’s cycles and treadmills, in addition to the phones, ...
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News briefs
Puma partners with Canopy on forest protection
Puma has committed to protecting forests around the world when sourcing paper, cardboard and viscose, as part of its new partnership with Canopy, a not-for-profit environmental organization. By 2022, the sports brand will source all of its cardboard and paper packaging from recycled or certified sources. For Puma products containing ...
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News briefs
iRocker and Life is Good partner on co-branded SUPs designs
iRocker, an outdoor sports and lifestyle brand specializing in inflatable paddle boards, and Life is Good, the American brand of lifestyle clothing, have teamed up on two new co-branded designs of inflatable stand-up paddle boards (SUPs), featuring optimistic art and messages from Life is Good. The boards, designed to be ...
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News briefs
Spain alone providing post-pandemic relief to the sport sector?
Spain is the only country in the EU that has so far included the sport sector in its subsidies for the recovery from Covid-19, according to the chairman of the country’s Upper Council on Sport (CSD), José Manuel Franco. The claim could not be verified at the time of going ...
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News briefs
Sports Direct aims to open flagships in all European capitals
Sports Direct is considering acquisitions as a way to build up its presence in Europe, according to the Financial Times. It is also looking at opening flagship stores in “all” capital cities in Europe, similar to the one it has just inaugurated on London’s Oxford Street, as part of a ...
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News briefs
Puma and Antoine Griezmann inspire young footballers in Mâcon
Puma has partnered with Antoine Griezmann, the football star who plays for FC Barcelona and the French national team, to give back to his local football club in Mâcon, in France’s Burgundy region, where he was born in 1991. Before heading for UEFA’s Euro Championship to play for France, Griezmann ...
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News briefs
JD reportedly buys a young women’s apparel brand
In a further move into the local young fashion market, JD Sports Fashion has acquired Missy Empire, a fast-fashion e-tailer based in Manchester, according to Drapers, which indicates the possibility that its women’s apparel collection will be offered in JD Sports’ stores and on its website in 2022. The group ...
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News briefs
Beachbody’s SPAC deal is endorsed, allowing it to go public
As planned, the shareholders of Forest Road Acquisition voted to approve a three-way merger of that special-purpose SPAC with The Beachbody Company and Myx Fitnes Holdings, an American supplier of connected exercise bicycles that generated revenues of $30 million last year from the sale of over 27,000 units priced at ...
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News briefs
Jordan Brand announces its largest female roster ever
Nike’s Jordan Brand has announced on Twitter a partnership with 11 emerging Women’s National Basketball Association (WNBA) players, the brand’s largest roster in women’s basketball. The endorsement group includes Maya Moore, Kia Nurse, Asia Durr, Satou Sabally, Chelsea Dungee, Aerial Powers, Crystal Dangerfield, Arella Karin Guirantes, Te’a Cooper, Dearica Hamby ...
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News briefs
Oros secures $14.5 million in Series A funding
Oros says it has received $14.5 million in a Series A funding round led by Elizabeth Street Ventures and Enlightenment Capital. Oros, based in Portland, Oregon, is an American start-up that leverages emerging NASA technology to develop advanced thermal materials and high-performance, low-impact apparel. The brand has developed a new ...
