All News briefs articles – Page 296
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News briefsDorel Industries closes new $450 million credit facility
Earlier this year – and after lively discussions between Cerberus Capital Management, Dorel Industries and its shareholders – the Canadian conglomerate pulled out of a previously planned going-private transaction. With shareholders clearly expressing confidence in Dorel’s future and its greater potential for Dorel as a public company, the group has ...
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News briefs
Pelican acquires an inflatable watercraft brand
Pelican International has acquired a California-based pioneer in inflatable watercraft, Advanced Elements, through its wholly-owned subsidiary Confluence Outdoors. Details of the transaction were not disclosed. Pelican says the takeover ”carves a path forward to help us become the premier brand of inflatable kayaks and SUPs in more than 50 counttries.” ...
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News briefs
Andreas Sievers is now running Victor Europe
Andreas Sievers started as the new managing director of Victor Europe, the subsidiary of Victor Rackets based in Germany, on June 1. He succeeds Rolf Aurin, who held this position jointly with Jan Beutler from 1997 and alone from 2019. The two executives had bought the rights to the Taiwanese ...
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Adidas and 11teamsports sign joint deal with the German FC Schalke club
Eleventeamsports, the German football specialist, will be FC Schalke’s contractual partner for the next five years, starting with the 2022/23 season. The company will take care of the implementation and management of the German football club’s new sponsorship deal with Adidas, which will be taking the place of Umbro. Adidas ...
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News briefs
Macron strengthens its presence in Spain's La Liga
Macron takes over from Adidas as the new technical partner of Cádiz CF, the Andalusian football club that last year celebrated its 110th anniversary and returned to La Liga, after a 14-year absence from the top division of Spanish football. The agreement will run for six years starting with the ...
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News briefs
UEFA and AntChain announce blockchain-led agreement
UEFA and AntChain announced a new five-year global agreement on the eve of the UEFA Euro 2020 championship. The football tournament has just started after its pandemic-related postponement from last year. Under the terms of the deal, AntChain will act as the official blockchain partner of the delayed tournament. More ...
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Sport England introduces new tools to enhance the sector’s digital marketing skills
Sport England has worked together with the Chartered Institute for the Management of Sport and Physical Activity (CIMSPA) to produce a Digital Marketing Hub, a free training program in digital marketing made available to the sport and physical activity sector. The new hub is meant to “fill a gap in ...
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News briefs
Euratex calls for new measures as apparel demand sinks by 18%
Figures from the Spring 2021 Report by Euratex (European Apparel and Textile Confederation) show a dramatic contraction in the demand and production of textiles and clothing. The EU’s turnover in textile fibers and fabrics declined by 9.3 percent in 2020 as compared to 2019. For clothing, the decline was even ...
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Pitti Studios: a new creative service for exhibitors
Pitti Immagine, the organizer of various fashion-related trade shows in Florence, is adding a new service, Pitti Studios, providing a new communication platform for exhibitors. They can have their new product releases photographed or filmed by the Pitti team. The customized images and film recordings can be integrated into a ...
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Lululemon sets up Portland office for its footwear
Lululemon Athletica, the fast-growing sports apparel company based in Vancouver, has leased a 28,000-square-foot office space south of the border in Portland, Oregon, the sports footwear cluster of the U.S., to help prepare the launch of its first footwear line, according to the Portland Business Journal. The usually well informed ...
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News briefs
Nike creates sustainable community court in Hong Kong
Nike has created the Shek Lei Grind court, a refurbished community basketball court in Hong Kong that is meant, like other Nike courts around the world, to “reenergize spaces for sport and community.” For the sake of environmental responsibility, the court’s surface is made of Nike Grind, composed of up ...
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News briefsReebok collaborates with Danielle Guizio on a Club C style for women empowerment
Reebok has teamed up with Danielle Guizio on a new iteration of the iconic Reebok Club C silhouette, inspired by women empowerment. It is the first collaboration between Reebok and the New York-based women’s wear designer as well as Guizio’s commencement in athletic footwear. The re-imagined Club C silhouette, which ...
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News briefsPuma partners with Ferrari on sneaker capsule
Puma has joined forces with Ferrari to launch the ION F footwear, defined by the German sports brand as “fusion of Sportscars and fashion design.” The design of the Ferrari ION F sneakers by Puma, which are part of Ferrari’s new fashion collection, takes inspiration from the shape and curves ...
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News briefs
Macron is the new technical partner of Georgia's Rugby Union
Macron has announced a new five-year agreement with the Georgia Rugby Union, which replaces the Union’s previous deal with Canterbury. Georgia’s national team is an emerging force in the European rugby panorama. It boasts 12 successes in the Rugby Europe International Championship, 14 Antim Cups (direct international challenges between Georgia ...
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News briefs
Sergio Longoni of DF Sport is honored by the Lombardy region
Sergio Longoni, the head and founder of DF Sport Specialist and Bicimania, has received an honorable mention at the Premio Rosa Camuna 2020 (Camunian Rose Award). The award, established by Lombardy’s regional council, recognizes each year those who have distinguished themselves for industriousness and creativity and their contribution to the ...
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News briefs
Roxy’s new campaign redefines the word “cute”
Roxy has launched “Welcome to the New Cute”, a campaign that challenges the clichés and stereotypes that female surf riders typically face when the word “cute” is used to define their sporting prowess. Female surfing has always battled ”a one-dimensional story”, explains the brand, in which a female athlete ...
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News briefs
Deerfoot stops working for Saucony in Iberia, takes on Diadora
According to the Spanish trade publication Tradesport, Deerfoot Sport’s contract to handle the distribution for Saucony on the Iberian Peninsula came to term on Dec. 31 and was extended to June 1 but no further. Saucony’s parent company, Wolverine Worldwid, began establishing operations of its own in Spain in 2014 ...
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News briefs
Sport-Tiedje grew by 55% last year, thanks to e-commerce
The German-based Sport-Tiedje Group, which claims to be still Europe’s largest retailer for home fitness products, has reported a 55 percent sales increase to €203 million for last year, with growth in all European countries, as higher online revenues compensated for the partial closure of its 65 stores in the ...
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News briefs
Supply Chain Act adopted by German parliament, EU to follow up with stricter rules
As expected, the German parliament passed the Supply Chain Act last week. The law, which aims to force companies to take responsibility for human rights abuses such as forced and child labor, forced evictions, oil pollution and land theft within their supply chains, will come into effect on January 1, ...
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News briefs
Aetrex is launching a new fast and useful foot scanner
Aetrex is releasing a 3D foot scanner with two selling points: size and cost. Using a proprietary computer system called FitGenius, the Albert 3DFit will complete a foot scan in “less than 10 seconds” and is accurate to within one millimeter, the company claims. The system then compares the scanned ...
