All News briefs articles – Page 295
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News briefs
Zoggs to sponsor safety programs for swimming
Zoggs has signed a three-year deal with the Swimming Teachers’ Association (STA), which is both swimming’s national governing body and an educational charity in the U.K. The partnership will focus on safe swimming in open water, a major product category for the Australian swim brand based in the U.K. The ...
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News briefsFoot Locker is redesigning its staff jerseys
Foot Locker Europe is redesigning the “Striper” jersey worn by clerks at its stores. To this end it has hired Highsnobiety, which provides what it calls audience insight, category analysis, brand strategy, go-to-market planning and integrated campaigns. This media company is in turn hiring “local sneaker and streetwear brands” to ...
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News briefs
What will football look like by 2024?
Decathlon is providing interesting insights into what the game of football may look like in 21 years, with most spectators following matches in smaller stadia or through an immersive experience over the internet. For example, contact lenses on the eyes of a player could allow future spectators to see what ...
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News briefsThe Munich region is set to host Europe’s largest surf park
Following the official approval of the project, the ground-breaking ceremony for Surftown MUC is scheduled for the autumn of 2021, and its completion is planned for the summer of 2023. Located near Munich, the new complex will comprise a 20,000-square-meter surf pool as well as a 29,000-square-meter multifunctional hybrid building ...
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News briefs
Burton promotes Kenney as chief strategy officer
Ali Kenney, previously SVP of strategy & insights, has been promoted to chief strategy officer at Burton Snowboards, a new position within the company. Kenney will lead key work around brand purpose, corporate strategy, consumer centricity, sustainability, equity/diversity/equality/inclusion and prioritization of key growth opportunities. Her defining moment early in her ...
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News briefs
ClimatePartner expands to Italy, weighs other foreign locations
ClimatePartner is expanding its international market presence with a country office in Italy, and it is planning to open other foreign branches in France, Sweden, Spain and the U.S. Based in Munich, the company has already established offices in Austria, Switzerland, the U.K. and the Netherlands. Its services range from ...
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News briefs
Macron partners with the English MAN v FAT Football program
Macron will be the official partner of MAN v FAT Football, a U.K. initiative aimed at tackling obesity through playing football. The Italian sportswear brand will be supplying the kit for coaches and will also give players the opportunity to purchase kits from a dedicated teamwear line. MAN v FAT ...
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News briefs
Rollerblade announces Stephen Helfenbein as lead ambassador of the Skate to Ski program
Rollerblade, the specialist in inline skating, has announced that Stephen Helfenbein has joined the Rollerblade team as the lead ambassador to the Skate to Ski program, an innovative approach to staying fit during the off season. The Skate to Ski program provides training and instruction for skiers to use inline ...
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News briefsGym+Coffee releases Pride socks for charity
Gym+Coffee has released a limited-edition line of socks, called Run with Pride, all of whose proceeds will be donated to the charities BeLonG To Youth Services and The Proud Trust. The former provides a “safe space + platform to advocate” for LGBTI+ people aged 14 to 23 in Ireland. Its ...
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News briefs
Dickies teams up with Jamie Foy for skateboarding apparel
Dickies, the workwear brand of VF Corp., is going lifestyle. The 99-year-old-brand has announced the launch of an exclusive signature collection with Jamie Foy, a professional skateboarder and Dickies Skateboarding team rider. The Dickies x Jamie Foy Pro Collection marks the debut of the brand’s first global skateboarding signature apparel ...
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News briefs
Garneau partners with the Professional Triathletes Organisation (PTO)
The Louis Garneau Sports Group has been chosen by the Professional Triathletes Organisation (PTO) as the official Team Internationals outfitter for the 2021 Collins Cup, PTO’s flagship event and the inaugural edition of the event. The Louis Garneau Sports Group, founded in 1983, is headquartered in Saint-Augustin-de-Desmaures, Quebec. Its products, ...
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News briefs
Salomon partners with Rich Roll
Salomon has announced that Rich Roll has signed on as a Salomon Running ambassador. Roll, who is 50 years old and currently a vegan ultra-endurance athlete, was previously an entertainment attorney. In 2008, he participated in the 2008 Ultraman World Championships and became the first vegan athlete to complete it, ...
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News briefs
Hummel foresees a rebound after a poor year
Because of its extensive exposure to grassroots and team sports, which were closed by the Covid pandemic, Hummel has reported poor results for 2020. The Danish company’s sales declined to DKK 1,347 million (€181.1m-$219.4m) last year, despite the opening of new foreign subsidiaries in 2019 and the takeover of Halo ...
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News briefs
Xtep issues bonds to relaunch K-Swiss and Palladium
Xtep International of China is selling two tranches of convertible bonds to entities controlled by Hillhouse Capital to finance an international relaunch of the K-Swiss and Palladium brands, which it took over from E-Land Footwear in 2019. Hillhouse, which is controlled by the Chinese billionaire Zhang Lei, knows the industry ...
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News briefs
Finnish firm invests in plastic snow toys
Witta Oy, a Finnish manufacturer of injection-moulded pipe fittings and other industrial plastic products, has agreed to take over the manufacture of toy sleds, snow shovels and other snow toys from another Finnish company, Orthex Corporation, which has decided to concentrate on storage and other household items. The contract, whose ...
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News briefs
A woman from the candy industry will lead IHRSA
Elizabeth Clark is the first woman to have been appointed as president and CEO of IHRSA, the leading fitness industry association born 40 years ago whose full name is International Health, Racquet and Sportsclub Association. On Aug. 16, she will take the place of an interim president and CEO, Brent ...
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News briefs
Nike misinterprets the Greek alphabet
Nike has aroused some eye rolling from the Greek community for a special edition of its Air Force 1 Low shoe. Designed to pay tribute to the Greek goddess of victory, the embroidered word “NIKE” on the shoe is spelled using the Greek letter pi, which looks like a lower-case ...
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News briefsIcon Health & Fitness becomes iFit
Icon Health & Fitness has changed its corporate name to iFit Health & Fitness to assert the value of its proprietary connected fitness platform. In the words of the U.S. company’s founder, chairman and CEO, Scott Watterson, “we are elevating the name of our operating system.” This system channels live ...
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News briefs
WIT Fitness collaborates with CrossFit
WIT Fitness, a six-year-old online and offline multi-brand retailer based in London, has signed a global multi-year e-commerce and retail partnership with CrossFit. WIT will operate an online CrossFit store and support CrossFit with in-house products in the future. WIT has only two physical stores in London for the moment, ...
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News briefs
Umbro collaborates with the Rolling Stones
Umbro has created a range of unisex England, Scotland and Wales football shirts featuring the names of the four members of the Rolling Stones band in connection with the Euro 2000 football tournament. An England polo shirt and zip-up jacket round up the range, which has gone on sale at ...
