All News briefs articles – Page 294
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News briefs
Nobull was valued at $500m in a recent funding round
Complementing what we reported about Nobull on April 16, Business Insider has reported that this direct-to-consumer athletic footwear brand, founded in Boston by two former Reebok executives in 2015, enjoyed growth of 80 percent in 2020 because of the pandemic and reached a valutation of $500 million through a new ...
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News briefs
Gym+Coffee releases an eco capsule
Gym+Coffee has launched a limited-edition eco-collection called The Kinetic Capsule. The items are made with a combination of sustainable cotton, sourced through the Better Cotton Initiative (BCI), and recycled polyamide certified under the Global Recycling Standards. Priced at £90 to £95 (€105-$125 to €111-$132), the collection comprises a men’s and ...
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News briefs
Nike launches sneaker range made from pineapple leaf fibers
Nike has teamed up with Piñatex on the “Happy Pineapple” pack, a collection of sneakers that use a pineapple-based material. The silhouettes featured in the new pack include the Nike Air Force 1, Free Run Trail, Air Max 95, Air Max 90 and Air Zoom-Type. All the five silhouettes are ...
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News briefs
MIT researchers develop a programmable digital fiber
Researchers at the Massachusetts Institute of Technology (MIT) have tested what is thought to be the first fiber with digital system capabilities. It is able to sense, store and process activity data digitally after being incorporated within a shirt. Fabrics with digital system capabilities could be used in physiological monitoring, ...
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News briefs
EU opens anti-trust probe into Google’s online advertising tech
The European Commission said it has opened a formal anti-trust investigation to assess whether Google has violated EU competition rules by favoring its own online display advertising technology services in the so called “ad tech” supply chain to the detriment of competing providers of advertising technology services, advertisers and online ...
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News briefs
Intersport launches “Überwissen” campaign in Germany
In a new marketing campaign that ironizes the hyper-knowledge owned and shared by its staff on the sales floor, Intersport Germany celebrates the re-opening of its retail partners’ stores after a long lockdown. The “Überwissen” (= something like “superior knowledge”) video directed by Pat Boriello shows the origin of a ...
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News briefs
Britain’s snowsport bodies launch Diversity and Inclusion Advisory Group
Britain’s governing bodies for snowsports have announced the formation of a new Diversity and Inclusion Advisory Group. It will comprise representatives from GB Snowsport, Snowsport England, Snowsport Scotland and Snowsport Wales. The advisory group will initially focus on the three key areas of Racial and Ethnic Diversity and Inclusion, LGBTQ+ ...
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News briefs
Chinese port congestion won't be cleared until the end of June
A backlog at Yantian, China’s largest container terminal, will take several weeks to clear, according to Maersk. The world’s largest shipping company told the news agency AFP that it had been informed by the port’s authorities that activity will return to normal by the end of June. The terminal had ...
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News briefs
Adidas partners with Delta Galil for underwear
Adidas has announced a global licensing agreement with Delta Galil for the design, manufacture and distribution of men’s and women’s underwear under the Adidas Badge of Sport and Originals labels, starting in the spring of 2022. The women’s collection will be sold in all the regions. The men’s collections will ...
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News briefs
Fútbol Emotion partners with Nike for a deal with the Huesca club
Fútbol Emotion and Nike have signed a joint deal with the SD Huesca football club, which plays in La Liga. For the next four seasons, Fútbol Emotion will be supplying Nike apparel to the men’s, women’s and youth divisions of the club, along with its staff and the Fundación Alcoraz, ...
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News briefs
Nike is the most resold fashion brand
Nike is “by far” the most resold fashion brand in the world, according to a survey of 60 (fashion, casual and sports) brands and fast-fashion banners carried out from June 4 to 7 by a British comparison website, SaveOnEnergy. It found that the Nike brand had a “staggering” 1,160,153 listings ...
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News briefs
UBC hires an e-commerce expert from Lotto, licenses Head sneakers
United Brands Company (UBC), an Italian licensee for branded sneakers, has hired Pierpaolo Guerra to manage its digital and e-commerce activities as part of its efforts to develop its omnichannel strategy. Guerra comes from Lotto Sport Italia where he was in charge of digital and omnichannel activites. Previously, he was ...
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News briefs
Superfeet is acquired by a private equity firm
Westward Partners, a Seattle-based private equity firm focusing on companies in the Pacific Northwest, has acquired Superfeet, a manufacturer of insoles and recovery footwear founded in 1977 and based in Ferndale, Washington. The terms of the transaction were not disclosed. Westward will take over majority ownership of the company from ...
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News briefs
Sports Direct opens an “elevated” flagship store in London
As part of the chain’s “elevation strategy,” Sports Direct is reopening its flagship store on London’s Oxford Street, which it inaugurated in 2014, after a major £10 million (€1.2m-$1.4m) refurbishment carried out in the last six months during the recent Covid-related retail lockdowns. Two other flagship stores are due to ...
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News briefs
Higher broadcasting revenues limit ManU’s sales decline
The net loss of Manchester United narrowed by 20.6 percent to £18.1 million (€21.1m-$25.2m) in the third quarter ended March 31, in spite of a drop of 4.4 percent in overall revenues to £118.3 million (€138.0m-$164.5m). Adjusted Ebitda declined by 48.4 percent to £14.4 million (€16.8m-$20.0m), however. As all the ...
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News briefs
New international brand president for K-Swiss
K-Swiss has promoted Dave Grange to the position of international brand president, replacing Barney Waters who is leaving the company after 12 years to lead an unnamed brand of eyewear. Grange was most recently vice president of sales in charge of the Americas for K-Swiss and Palladium, which became the ...
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News briefs
Hoka One One appoints a global creative agency
Hoka One One has appointed FCB, a company based in San Francisco, as its first global creative agency of record, with a plan to launch its first global campaign in 2022 . FCB, which stands for Foote, Cone & Bending, was elected by Adweek as Global Agency of the Year ...
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News briefsGucci launches a vegan, sustainable material, Demetra
Gucci, the Italian luxury fashion brand owned by Kering, announced the launch of a new sustainable animal-free, plant-based material known as Demetra, which will be used by other Kering brands and then made available to competitors from next year. The new material is making its debut on three sneaker models ...
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News briefs
Decathlon expands to Western Canada
Decathlon, which already has eight stores in the eastern part of Canada, is expanding to the western part of the country with a big store and distribution center in Calgary. The 70,000-square-foot store and warehouse will occupy the second floor a former Sears department store in the Southcentre Mall of ...
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News briefs
Adidas has designed sportswear to handle menstrual leaks
Adidas has spent the past two years developing sportswear to handle menstrual leaks. Whereas the products of a brand like Thinx are claimed to absorb the same amount of discharge as several tampons, Adidas’ line is intended for use in conjunction with tampons or pads. The accompanying marketing campaign, with ...
