All News briefs articles – Page 307
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News briefs
Burton creates a new chief business officer role
Source: Burton Elysa Walk Burton Snowboards has promoted Elysa Walk, previously senior vice president for the Americas & International, to be the company’s first ”chief business officer.” In her new role, Walk will oversee the company’s direct-to-consumer and wholesale channels, regional marketing, finance and operations on a ...
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News briefsA new brand logo for Didriksons
Didriksons has unveiled a new brand logo, designed by the Swedish advertising agency The Bond. The new logo will be first seen on the Swedish outerwear company’s new styles for the autumn/winter 2021 collection. The logo, which has not yet been adopted for the brand’s website, is inspired from the ...
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News briefs
Decathlon signs a leaseback deal for 27 French properties
IREIT Global has entered into a conditional sale agreement for the acquisition, via its wholly-owned subsidiary FIT2, of 27 retail properties in France from Decathlon with a gross lettable area (GLA) of 95,477 square meters. They are mostly located around smaller cities. The total agreed price is of around €110.5 ...
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News briefs
Decathlon introduces inflatable surf board
Olaian, Decathlon’s surfing and bodyboarding brand, is launching a surfboard that can be inflated in only two minutes with a high-pressure pump, the company claims. The surfboard has been developed in France’s Basque coast, where Olaian has its global design center. The new surfboard weighs 5.8kg and can fit into ...
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News briefs
Macron teams up with RadiciGroup to produce green technical sportswear
Macron is partnering with RadiciGroup to develop and produce technical sportswear that combines high performance with sustainability. RadiciGroup, headquartered in Bergamo, specializes in the production and sale of polyamide, chemical intermediates, high-performance polymers and other advanced textile solutions. The first result of this collaboration is a sports sock created with ...
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News briefs
Adidas signs up the #1 NFL draft pick
The #1 NFL draft pick, Trevor Lawrence, has agreed to be sponsored by Adidas. The 21-year-old American footballer has also agreed to endorse Gatorade and to sign a special partnership for memorabilia and collectibles with Fanatics, the giant licensed products merchandiser based in Jacksonville, Florida. In fact, Lawrence has just ...
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News briefs
Nike veteran to lead Amazon's live sports marketing
Marc Patrick has been appointed global head of sports marketing for Amazon Prime Video. Patrick, who was most recently senior vice-president of marketing at Beyond Meat, previously spent two decades at Nike, where he served as head of brand marketing for golf, tennis, baseball, athletic training, skateboarding and football. In ...
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News briefs
Kobe Bryant’s widow launches the Mambacita capsule collection
Vanessa Bryant, the widow of the late NBA star Kobe Bryant, announced on Instagram on April 30 that she was launching the Mambacita clothing line, in partnership with Dannijo. Bryant said that the proceeds would go to the Mamba & Mambacita Sports Foundation, a non-profit organization for undeserved athletes and ...
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News briefs
Jay-Z invests in at-home fitness company
Shawn Carter, the 51-year-old American rapper and business mogul globally known as Jay-Z, has invested in LIT Method, a fitness company specializing in at-home fitness training, through his venture capital firm Marcy Venture Partners. The financial details of the investment have not been disclosed. LIT Method is a Los Angeles-based ...
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News briefs
Amazon’s sales grew by 44% in Q1
Beating estimates, Amazon’s net sales jumped by 44 percent to $108.5 billion in the first quarter, driven by the ongoing online shopping boom caused by the Covid pandemic. Excluding a $2.1 billion favorable impact from changes in foreign exchange rates during the quarter, the revenue increase was limited at 41 ...
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News briefs
Vans honors the skate legend Jeff Grosso with a dedicated line
Vans is paying tribute to the skate legend Jeff Grosso with a new Grosso Forever collection. Grosso, who prematurely died in March 2020 at the age of 51, wore Vans for 50 years, the brand said. The collection leads with the Skate Sk8-Hi, which features re-issued colorways and iconic designs ...
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News briefs
A $200m valuation for Ergatta, a gamified connected rower start-up
Ergatta, a Brooklyn-based start-up that has developed a good-looking, connected home rowing machine, is the latest target of private equity in the growing home fitness market. The company, which was founded in 2019, has raised $30 million in a new funding round that gives it a $200 million valuation. Ergatta ...
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News briefs
Castore will move its HQ from Liverpool to Manchester
Castore will relocate its headquarters from Liverpool to 1 Central Street, part of The Albert Estate, in Manchester ’s city center, later this year. The growing British sportswear brand has signed a lease to occupy a 22,100-square-foot space within the building, spanning across five floors. OBI advised on the ...
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News briefs
Albion launches women’s cycling apparel, hires ex Rapha lead designer
Albion has released its new spring/summer 2021 collection of performance cycling clothing, which comprises the brand’s first women’s products. Both the men’s and women’s items are made using the same recycled performance fabrics. The women’s range also features a women-specific bib short pad for long-distance riding by Elastic Interface. Additionally, ...
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News briefs
Veja drops a lighter performance sneaker
Veja, the French sustainable sneaker company, is introducing its second and lighter performance running shoe, made with special materials. Manufactured in Brazil, the Marlin features a 65 percent bio-based rubber outsole, made from Amazonian rubber and rice waste, and a 60 percent sugar cane midsole. The lining is made from ...
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News briefs
New CFO for Champion’s parent
Hanesbrands, the parent company of Champion, has hired a new chief financial, Michael Dastugue, who previously served in a similar position at Walmart and J.C. Penney. He will report to the group’s new CEO, Steve Bratspies, as he is implementing a new “Full Potential” strategic restructuring plan, which calls for ...
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News briefs
Adidas to sponsor Boston College football program
Adidas has signed a three-year deal to become the official brand of the Boston College’s (global) football program for athletic footwear, apparel and accessories, starting on June 1. As reported in early April, New Balance agreed earlier this month to supply the college’s 30 other non-football teams over the next ...
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News briefs
Mips grows by 55% in the sport segment
The ongoing bike boom helped Mips to raise its total sales by 48 percent to 83 million Swedish kronor (€8.17m-$9.90m) in the first quarter of 2021. The growth was driven by a 55 percent increase to SEK 78 million (€7.71m-$9.31m) in its dominant Sport segment, where the number of clients ...
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News briefs
Polygiene posts double-digit revenue growth, led by ViralOff
Polygiene, the Swedish-based provider of antimicrobial treatments, posted revenues of 83.9 million Swedish kronor (€8.3m-$10.1m) in 2020, an increase of 22 percent as compared to 2019. In connection with the start of the Covid-19 pandemic, the company launched its ViralOff antiviral technology in April, followed by an upgraded formula with ...
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News briefs
Saucony introduces a versatile sports shoe
Saucony has unveiled the all-new Freedom 4, a versatile shoe that can be used for running, the gym and all-day casualwear. Borrowing from the brand’s Endorphin Collection, the new version of the Freedom has been updated with PWRRUN PB, an ultralight PEBA cushioning. The shoe’s base has been widened slightly ...
