All News briefs articles – Page 302
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News briefs
Castore secures kit deal with the Wolverhampton Wanderers
Starting from the 2021/22 season, Castore will replace Adidas as the kit partner of the Wolverhampton Wanderers, commonly known as the Wolves. For the young British sportswear brand, this is the first contract with a member of the English Premier League. The financial details of the new multi-year agreement have ...
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News briefs
Reef partners with Life is Good on footwear range
Reef has partnered with Life is Good on a range of sandals and thongs for both men and women that is meant to celebrate fun, freedom and the spirit of the beach. The collection features Life is Good’s inspirational designs. Life is Good defines itself as “a positive lifestyle apparel ...
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News briefs
Sevilla FC opens official store on Aliexpress
Sevilla FC has launched an official store on Aliexpress, one of Alibaba’s e-commerce platforms. The online store offers a range of products under the Spanish football club’s brand like clothing, baby items, home decor, pet products, earphones and accessories, including reusable masks. The store offers free shipping to its customers ...
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News briefs
BH Fitness is expanding its football business
According to a report in CMDsport, BH Fitness hopes over the coming months to raise the number of its contracts with Spanish football clubs from five to nine. At present, the brand fits out the clubs of Atlético de Madrid, Athletic Club, Leganés, Eibar and Alavés-Baskonia. It has deals in ...
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News briefs
Foot Locker opens a flagship store in Barcelona’s Plaza Catalunya
Foot Locker has announced the opening of a 550-square-meter store at 20 Plaza Catalunya, the main square in the heart of Barcelona. Covering two floors, the new store has a special focus on sustainability and art, with mannequins made from reused sneakers and original store artwork inspired by the diversity ...
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News briefsMarkus Hefter will join Polygiene
Source: Polygiene Markus Hefter Markus Hefter, who left the ISPO Group after 18 years earlier this month, will join the Swedish ingredient brand Polygiene as commercial director for EMEA in September. The 51-year-old German manager has been most recently in charge of the ISPO Munich and OutDoor ...
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News briefs
Decathlon France is testing an in-store “sport and health” corner
Decathlon is testing an interactive “educational corner” on sport and health, with a focus on connected devices, at its main Decathlon Campus in Villeneuve d’Ascq, in the north of France. The new space is meant to allow customers to benefit from personalized advice about how to improve their lifestyle in ...
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News briefs
GB Snowsport launches initiative to attract urban youngsters
GB Snowsport has launched Project Balance, a new initiative aimed at fostering new connections between young people in urban environments and the country’s snow sports program. Project Balance is part of a wider effort by the British governing body for snow sports to build enthusiasm ahead of the Olympic and ...
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News briefs
Google to open in NYC its first permanent retail store
Google is opening its first permanent retail store this summer at the company’s Chelsea campus in New York City, which is already home to many of Google’s 11,000-plus NYC employees. Google has not announced a date for the opening. The store will sell a variety of products, from Pixel phones ...
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News briefs
Garmin launches its smallest watch-style dive computer for multiple uses
Garmin International has introduced the Descent Mk2S, a follow-up to the Descent Mk2 especially suitable for women and men with smaller wrists. Described by the brand as Garmin’s smallest watch-style dive computer, it features a 3cm sunlight readable sapphire display, a 43mm case and interchangeable QuickFit bands in silicone, leather, ...
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News briefs
New European operation in London for Hero Cycles
The Indian-based Hero MotoCorp (HMC) group, which claims to be the world’s largest manufacturer of bicycles, has hired an American bike industry veteran, Jeff Weiss, to head up a new subsidiary in London, Hero International (HIT), that is aiming to reach European sales of €300 million by 2026. This would ...
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News briefs
StockX is probed by the Italian competition authority
Italy’s competition regulator, AGCM, is investigating StockX – the U.S.-based online market for sneakers, streetwear, collectibles and other items – over various aspects of its service, among them allegedly misleading pricing. AGCM said that it is concerned by the “total absence” during the purchasing process of the identity of the ...
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News briefsSpinnova and KT Trading develop a fiber made from leather waste
Spinnova, a Finnish manufacturer of textile fibers derived from wood or waste, and KT Trading, a Swiss firm specialized in the sourcing and trading of materials for the leather industry, have managed to generate a fiber from leather waste without using harmful chemicals. The two companies have created a joint ...
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News briefsUBC licenses Head sneakers
An Italian firm, United Brands Company (UBC), has signed a license agreement with Head to develop and produce lines of sneakers for men, women and children under the Head brand name. The first collection is scheduled for the spring/summer 2022 season. Under the multi-year agreement, UBC will also be in ...
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News briefs
The North Face and Supreme launch new collaborative outerwear line
The North Face (TNF) and Supreme have teamed up once again on a line of clothing, this time designed for extreme cold weather and high alpine conditions. The line is centered around TNF’s Summit Series. The range, made exclusively for Supreme, which belongs to the same group since Dec. 28, ...
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News briefs
Moody’s upgrades Under Armour’s outlook and liquidity rating
Following as similar recent move by Standard & Poor’s, Moody’s has revised its outlook for Under Armour to positive from negative because of its improved operating performance, especially in North America, and better credit metrics and liquidity. The agency has upgraded its speculative grade liquidity rating for UA to SGL-1 ...
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News briefs
Eleiko wins Red Dot Award for barbell collars
Eleiko’s Open Collars has won a Red Dot Award for product design. Most barbell collars are circular, and must therefore be slid on from the bar’s end. Eleiko’s are shaped like the letter C, and clip on directly next to the plate. A lever locks each collar into place with ...
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News briefs
Rapid growth for Aybl, a British gymwear start-up
Fashion Network reports that Aybl, a DTC brand of women’s gymwear based in Redditch, U.K., has seen remarkable growth in sales. So far over its three-year history the brand has raked in revenues of £10.3 million (€12.0m-$14.6m) through its international web store. It hopes to reach £50 million (€58m-$71m) by ...
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News briefs
Lycra has a new CCO and two new VPs
The Lycra Company has promoted three European executives. Nicolas Banyols has become chief commercial officer, while Arnaud Ruffin and Alistair Williamson have ascended to vice presidencies. Banyols has been with Lycra since 2009, serving until now as VP of apparel for EMEA and South Asia. He is now in charge ...
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News briefs
Kanghyuk and Hyosung team up for sustainable skiwear
A Korean fashion label, Kanghyuk, has utilized Hyosung’s waste materials to develop a special collection of sustainable skiwear with a futuristic look. The repurposed materials come from unused airbags, enough to make around 700 jackets. The collaborative skiwear collection, designed for all genders, comprises outerwear and ski pants, warm inner ...
