News briefs – Page 13
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News briefsAdidas appoints MD for Central Europe and VP of ‘Global Hype’
Adidas has promoted Marina Moguš from general manager of Eastern Europe to managing director of Central European operations. She will now have charge of the markets of Germany, Austria, Switzerland, Poland, the Czech Republic, Hungary, Slovakia, Lithuania, Latvia and Estonia. The company will in time be expanding her purview to ...
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Adidas sues Thom Browne
Adidas has filed a formal lawsuit in a New York federal court for copyright infringement against Thom Browne, according to The Fashion Law, charging that the New York-based menswear designer is “selling athletic-style apparel and footwear featuring two, three or four parallel stripes in a manner that is confusingly similar ...
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Adidas announces a new share buy-back program, boosting its share price
Considering that it will generate “substantional cumulative free cash flow” over the next five years through its new “Own the Game” strategy, Adidas announced the launch of a new share buyback program worth in total between €8 billion and €9 billion. The program will start on July 1 with the ...
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Adidas introduces its first full-cover swimwear collection
Adidas has unveiled its first Full-Cover Swimwear Collection, designed to allow all women to enjoy the mental and physical benefits of swimming. The collection is supposed to meet the needs of those who require full coverage either for cultural reasons or just for the sake of greater choice in the ...
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Adidas partners with Delta Galil for underwear
Adidas has announced a global licensing agreement with Delta Galil for the design, manufacture and distribution of men’s and women’s underwear under the Adidas Badge of Sport and Originals labels, starting in the spring of 2022. The women’s collection will be sold in all the regions. The men’s collections will ...
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Adidas has designed sportswear to handle menstrual leaks
Adidas has spent the past two years developing sportswear to handle menstrual leaks. Whereas the products of a brand like Thinx are claimed to absorb the same amount of discharge as several tampons, Adidas’ line is intended for use in conjunction with tampons or pads. The accompanying marketing campaign, with ...
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News briefs
Adidas and 11teamsports sign joint deal with the German FC Schalke club
Eleventeamsports, the German football specialist, will be FC Schalke’s contractual partner for the next five years, starting with the 2022/23 season. The company will take care of the implementation and management of the German football club’s new sponsorship deal with Adidas, which will be taking the place of Umbro. Adidas ...
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Adidas invests €3 million in Spinnova
Adidas has agreed to subscribe for €3 million worth of shares in Spinnova’s planned initial public offering (IPO). Spinnova, a Finnish manufacturer of textile fibers derived from wood or agricultural waste, is planning to list on the Nasdaq Helsinki First North Growth Market. The company is building its first factory ...
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Adidas introduces a sustainable summer shoe for summer golfing
Adidas Golf has announced the launch of the Solarthon, an ultra-lightweight shoe designed to keep feet feeling fresh all day long, especially during the hot seasons of the year. The Solarthon is indeed inspired by the summer solstice, the brand explained, when golfers are motivated to maximize the time they ...
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News briefsMarimekko collaborates with Adidas on sportswear
For Marimekko, a major Finnish producer of highly colorful fabrics, has decided to have its first collaboration with a sportswear brands through a limited edition with Adidas.Bold patterns are combined with a functional style to convey a positive spirit of movement and playfulness. The Adidas x Marimekko collection is scheduled ...
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Adidas’ MD for Central and Eastern Europe is leaving
Adidas has confirmed a report that Winand Krawinkel, managing director for Central and Eastern Europe, is leaving the company, without saying at this stage how he is going to be replaced. No reason has yet been given for the move. Krawinkel joined the company in 2006 as head of business ...
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Wolverine and ABG reportedly bid jointly for Reebok
Wolverine Worldwide has joined forces with the Authentic Brands Group (ABG) to make a bid worth “slightly more than” $1 billion for the takeover of Reebok, according to The New York Post. ABG’s current assets include Sports Illustrated as well as sports brands like Airwalk, Prince Sports and Volcom. The ...
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Shankland to stay with Adidas until 2027
Adidas’ executive board has extended the appointment of Martin Shankland as a member of the company’s executive board, responsible for global operations, for an additional five years, making his contract run until 2027. He has been an executive board member since 2019, playing a key role in the areas of ...
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News briefsAllbirds helps Adidas to develop its most climate-friendly running shoe
Working in remote mode in collaboration with Allbirds for 12 months, Adidas has developed its most sustainable performance running shoe. The first 100 pairs of the co-branded model, whose prototype is called Futurecraft Footprint, is being raffled off to members of Adidas’ Creators Club at the end of May. A ...
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Timex to produce watches for Adidas Originals
Thanks to a new worldwide licensing deal, the Timex Group will be designing, manufacturing and distributing watches under the Adidas Originals brand name. The first collection is scheduled for release early next year through Adidas’ own stores, franchises and e-commerce as well as through the Timex Group’s sales network. Tobias ...
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Adidas signs up the #1 NFL draft pick
The #1 NFL draft pick, Trevor Lawrence, has agreed to be sponsored by Adidas. The 21-year-old American footballer has also agreed to endorse Gatorade and to sign a special partnership for memorabilia and collectibles with Fanatics, the giant licensed products merchandiser based in Jacksonville, Florida. In fact, Lawrence has just ...
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Adidas to sponsor Boston College football program
Adidas has signed a three-year deal to become the official brand of the Boston College’s (global) football program for athletic footwear, apparel and accessories, starting on June 1. As reported in early April, New Balance agreed earlier this month to supply the college’s 30 other non-football teams over the next ...
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Adidas’ basketball hub may move to Los Angeles
Adidas has decided to move its basketball operations in the U.S. from its North American campus in Portland, Oregon, to Los Angeles, according to Business Insider. The move would follow the brand’s appointment in December of Jerry Lorenzo, founder of the Fear of God brand of streetwear, as the person ...
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Horst Widmann of Puma and FESI has died
Horst Widmann, a former top executive of Adidas and Puma and a former president of the Federation of the European Sporting goods Industry (FESI), has passed away. He was 80 years old. The highly diplomatic and kind-hearted executive was elected to lead FESI in 2004 and served multiple terms adding ...
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Adidas’ new marketing campaign focuses on “possibilities”
In Adidas’ newest marketing campaign, “Seeing Possibilities,” several well-known endorsees of the brand appear at home in a series of 20 documentary films, representing yet another chapter in its wider “Impossible is Nothing” campaign. The theme this time is the “rebellious optimism” of sport as it relates to the brand, ...
