News briefs – Page 13
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News briefsAdidas Originals introduces custom metaverse avatars
Adidas Originals is launching the “world’s first personality-based AI-generated avatar creation platform.” In the German brand’s summation, the “web experience” favors “individual personalities” over “physical appearances.” Customers fill out and submit a questionnaire, one of whose questions asks for a favorite OzWorld sneaker silhouette. The platform will then “translate the ...
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News briefsNew drop of Adidas/Allbirds low-carbon running shoes
Source: Allbirds/Adidas Adidas and Allbirds have expanded their collaboration for low-carbon running shoes. Four new colorways of the Adizero x Allbirds 2.94 KG CO2E have been launched on adidas.com, allbirds.com, the Adidas and Allbirds apps and select Adidas and Allbirds stores globally. The new footwear drop is ...
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News briefsAnti-mulesing campaign of Four Paws targets Nike and other brands
A new report on “The use of merino wool in sportswear,” conducted by global animal welfare organization Four Paws, reveals the results of a study commissioned by an independent laboratory in the U.K. to examine wool samples from various companies. The samples from the ten largest global sports brands inspected ...
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News briefsAdidas to revamp its club, reissues NFTs
Adidas will be holding a weeklong celebration, on April 1-7, through Confirmed, its app for the sale of exclusive products. So-called ”Members Week” will see a number of launches, among them that of the adiClub, a revision of the former Creators Club, running on a point system and providing access ...
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News briefsAdidas rolls out new ambassador network for college student-athletes in the U.S.
The U.S. National Collegiate Athletics Association (NCAA) (a non-profit through which many colleges and universities in the U.S. organize their athletic programs) has shifted its economic model in July 2021, allowing student-athletes the ability to monetize the use of their Name, Image and Likeliness (NIL) for the first time. Now, ...
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News briefsPuma turns old football jerseys into new ones
Re:Jersey is the name of Puma’s pilot project for the recycling of football jerseys. The aim is to turn old jerseys into new ones. Manchester City is already scheduled to receive its warm-up jerseys for league matches from the clothing recycling project by the end of April. The main component ...
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News briefsAdidas to release English-language children’s book with U.S. soccer star Trinity Rodman
U.S. professional soccer player Trinity Rodman has collaborated with Adidas to release a children’s book about the resilience, perseverance and optimism that have helped her achieve the unprecedented success she has had in her career to date. As “Wake Up and Kick It” shows, there were many early mornings and ...
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News briefs
Y-3 and Real Madrid collaborate, celebrate anniversaries
20 years of partnership between Japanese designer Yohji Yamamoto and Adidas on one side, 120 years of Real Madrid on the other. This year, Y-3 and Real’s anniversaries result in a collection that includes a limited edition jersey with hand-painted looking back numbers, as well as training sportswear and accessories. ...
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News briefsTrusTrace starts new software solution for real-time traceability from fiber to product
Software service supplier TrusTrace, based in Stockholm and Coimbatore, India, has launched its new TrusTrace Certified Material Compliance platform, a software solution that aims to link all purchase orders to production steps, certificates, supplier declarations and quality reports for real-time traceability. The new TrusTrace Certified Material Compliance service wants to ...
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News briefs
Adidas sues Fashion Nova over Stan Smith sneaker
Adidas is once again taking on California-based apparel manufacturer Fashion Nova, accusing it of infringing on the trade dress of its Stan Smith sneaker. According to a lawsuit, Fashion Nova intentionally sold counterfeits, which features a classic tennis shoe with a white leather upper and the Three Stripes mark. The ...
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News briefs
Adidas China with new CEO
A new CEO, highly familiar with both the market and the brand, is expected to boost Adidas’ flagging sales in China after Western sports brands recently suffered from a boycott called by state media and social media users over Western allegations of human rights abuses in Xinjiang. Adidas saw Greater ...
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News briefsAdidas appoints chief creative officer
Source: adidas Alasdhair Willis Adidas has appointed Alasdhair Willis as chief creative officer. Willis has a long association with Adidas dating back to 2005, and he is also known for his work as creative director of the British brand Hunter and as co-founder of Wallpaper magazine. He ...
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News briefseBay celebrates the women behind sneakers with Trailblazers Collection
eBay has announced the Trailblazers Collection, an exclusive drop that highlights sneakers designed or inspired by the industry’s most influential women. Kicking off Women’s History Month, this one-of-a-kind event on the U.S. eBay website combines some extraordinary styles with impressive backstories and celebrates the undeniable influence of women on sneaker ...
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News briefsNike temporarily halts e-commerce in Russia
As reported by the Portland Business Journal, Nike has temporarily halted sales through its Russian website and app, stating that the company “cannot guarantee delivery of goods to customers in Russia.” The news came after major logistics companies such as UPS and FedEx announced they would temporarily suspend their services ...
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News briefsAdidas and Gucci unveil ready-to-wear collab collection
Accompanied by considerable media echo, Gucci unveiled its Adidas x Gucci ready-to-wear collection, which had been long-rumored. The eclectic blend of classic tailoring and active sports showed the German brand’s trademark stripes on suits as well as feminine knitwear and the trefoil joining the Gucci logo on baseball caps. Even ...
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News briefsABG to co-own and manage David Beckham’s brands
Authentic Brands Group (ABG) has entered into a partnership with David Beckham to co-own and manage his brands and businesses, which include endorsements with Adidas, Tudor, Maserati, EA Sports, Sands and Diageo. In keeping with the deal’s terms, Beckham has become a shareholder in ABG, while ABG has become the ...
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News briefsABG strengthens Reebok’s position through new U.S. partnership with Foot Locker
While the transfer of ownership of the Reebok brand from Adidas to Authentic Brands Group (ABG) is expected to be completed in the first quarter of this year, the new owner has already announced a new and expanded partnership with New York-based sports retailer Foot Locker for the brand, limited ...
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News briefs
Adidas supports young creators in London
Adidas has partnered with youth-led digital media platform Guap to launch an educational program called “The Originals Creator Network”. The 12-month initiative aims to connect young creators with industry experts and allows them to work live on Adidas Originals projects. The Originals store on Carnaby Street in London will serve ...
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News briefs
Adidas partners with NYCRUNS Brooklyn Marathon & Half Marathon
Adidas has been announced as the first-ever footwear and apparel partner for NYCRUNS Brooklyn Marathon & Half Marathon. The race will be held in Brooklyn on April 24 and is expected to see the participation of more than 20,000 runners, making it one of the largest running events in the ...
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News briefsAdidas releases Valentine’s capsule with Ivy Park
Adidas and Ivy Park, whose CEO is the singer Beyoncé, are releasing a Valentine’s Day capsule of gender-neutral apparel, gear, footwear and accessories. These include the Velour Dress and Tracksuit, Faux Latex Puffer, Pique Jumpsuit, Sequin Duster, 5-Panel Hat, Heart-Lip Belt Bag, a version of the Stan Smith sneaker and ...
