News briefs – Page 5
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News briefsAdidas begins selling Yeezy stock, plans to donate proceeds
Adidas announced on May 19 that it will begin selling some Adidas Yeezy products from its inventory. An initial sale is expected to take place at the end of May 2023. Several existing designs will be available exclusively through adidas.com/yeezy and the Adidas Confirmed app. As previously reported, the company ...
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News briefsAdidas revives Manchester United 1988-90 seasons with Originals collection
Source: Adidas Celebrating the venerated terrace wear of the late 80s and early 90s, Adidas and Manchester United have unveiled the Man Utd x Originals collection, which revisits popular pieces from the Adidas archive and integrates them into today’s soccer culture. Evoking a sense of nostalgia, the ...
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News briefsAdidas and queer designer Mnisi launch Pride 2023 collection
Adidas announced its latest collaboration with South African queer designer Rich Mnisi with a unique collection and campaign for Pride 2023 called Let Love Be Your Legacy. With a shared ambition to encourage allyship and freedom of expression without bias in all spaces of sport and culture, the Adidas x ...
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News briefsAdidas' new concept for Canadian outlet stores
Adidas has developed a new store concept to be rolled out in Canada, according to Retail Insider. “The Pulse” concept will be the German brand’s “premium factory outlet concept for the foreseeable future,” as vice president of retail for Canada Lesley Hawkins told the publication. The design is to include ...
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News briefsY-3 and Adidas take on the running shoe
In the latest in its ongoing collaboration with with Japanese fashion designer Yohji Yamamoto, Adidas has for the first time released a capsule collection of running sneakers under his Y-3 brand. Yamamoto describes the Y-3 brand as a “blend of sport and style and the tension caused by mixing tradition ...
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News briefsAdidas strikes deal for “gated” blockchain products
Through its /// Studio (read: three stripe studio), Adidas has struck a three-year deal with Tokenproof, which will authenticate blockchain tokens for the Adidas Confirmed app. The arrangement will provide an in-app checkpoint through which only holders of the NFT collection ALTS by Adidas can purchase certain ...
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News briefsAdidas among the top European cross-border e-commerce retailers
Brussels-based Cross-Border Commerce Europe (CBCommerce), the platform that stimulates cross-border e-commerce in Europe, has released the fifth edition of “TOP 500 Cross-Border Retail Europe,” a research paper that ranks the 500 strongest European players with a focus on cross-border performance. Adidas Group took the 10th spot in the latest edition ...
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News briefsSpanish retailer to leave Intersport
Deportes Alvarado will be severing its ties with the Intersport Spain buying group on Oct. 31, according to CMDsport. This is its 50th anniversary year, and it has been with Intersport for about half of its existence. “We are not leaving Intersport over any difference or dispute with the group,” ...
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News briefsAdidas x Gucci returns with new sneakers for spring/summer 2023
Source: Adidas Adidas x Gucci The Adidas x Gucci collection, which first launched in 2022, is back in spring/summer 2023 with a series of new sneakers that celebrate the legacies of both labels. Alongside the return of the Adidas x Gucci Gazelle, this season marks the arrival ...
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News briefsAdizero: Road To Records returns
Adidas announced the return of the third edition of its Adizero: Road To Records, which will take place on April 29, 2023. Since its debut in 2021, some of the world’s fastest runners have set two world records, one European record and nine national records – all at the Adidas ...
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News briefsAdidas withdraws opposition to Black Lives Matter trademark application
Adidas has reversed its decision to pursue an objection to a Black Lives Matter Global Network Foundation (BLM) application for a trademark with the U.S. Trademark Office. The application, from Nov. 2020, features a design including three parallel stripes. Adidas originally sought on Monday, March 27, to block the application, ...
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News briefsAdidas to host virtual fashion show at the Metaverse Fashion Week
The second ever Metaverse Fashion Week (MVFW), organized and hosted by Decentraland, is to take place March 28–31 and will feature a fashion show by Adidas. The MVFW is a multi-disciplinary and cross-metaverse event consisting of runway shows, after-parties, educational talks, shopping, immersive experiences, and entertainment. The theme of ...
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News briefsFútbol Emotion appoints former Adidas manager to chief teamsales officer
Fútbol Emotion, the Spanish sports equipment retailer specializing in football, has appointed Carlos García as chief team sales officer. He will lead the team sports sales department and a staff of 55 people. García spent 15 years at Adidas, most recently as senior manager sport specialist. He was previously a ...
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News briefsAdidas presents away jerseys for 2023 FIFA Women’s World Cup
Source: Adidas Sweden’s FIFA Women’s World Cup 2023™ away kit Partnering with ten teams participating in the 2023 FIFA Women’s World Cup Australia and New Zealand™, Adidas has unveiled the away jerseys for Argentina, Colombia, Germany, Japan, Spain and Sweden. The jerseys for Costa Rica, Italy and ...
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News briefsAdidas to discontinue Runtastic App
Adidas is discontinuing its training app Runtastic, according to German online magazine Business Insider. Adidas acquired the Austrian startup, which launched in 2009, in 2015. Scott Dunlap, CEO at Runtastic & VP mobile at Adidas, who was appointed to succeed co-founder and CEO Florian Gschwandtner at Runtastic in 2019, has ...
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News briefsAdidas partners with Rheon for new high-tech workout apparel
Source: Adidas Adidas Techfit Control with Rheon super polymer For Spring/Summer 23, Adidas is launching the new Adidas Techfit Control apparel line in collaboration with Rheon Labs, the company behind Rheon, an energy-absorbing “super polymer.” The latest high-tech collection combines Adidas’ material constructions with the intelligent polymer ...
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News briefsAdidas launches soccer shoes with Parley to help reduce plastic waste
Source: Adidas Mapi León In collaboration with Parley for the Oceans, Adidas has released a soccer shoe pack with three Adidas x Parley footwear franchises: Predator Accuracy, X Speedportal and Copa Pure. The three models are the first to be made partly from Parley Ocean Plastic, re-imagined ...
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News briefsAdidas, Y-3 present glueless shoe that can be easily dismantled
Source: Adidas Y-3 Itogo Earlier this year, Adidas and Yohji Yamamoto introduced the world to the new Y-3 Atelier. Now, the German sporting goods brand and the Japanese designer present the first footwear from their experimental new collaboration: the Y-3 Itogo. The shoe consists of just five ...
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News briefsNew survey reveals Millennials’ favorite brands
Investment bank Roth MKM announced the results of its 2023 Millennial Survey; a proprietary survey examining current trends, spending patterns and favorite brands across eight consumer categories, including apparel and footwear, and health and wellness. Some of the key findings for the sporting goods industry include: For the second ...
