News briefs – Page 5
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News briefsAdidas launches global Yeezy inventory rollout
Today, Adidas initiates the next phase of its Yeezy inventory release, unveiling a selection of existing products set to hit the market in stages over the forthcoming weeks on a global scale. In accordance with its earlier announcement in 2024, Adidas is set to unveil its remaining Yeezy inventory, featuring ...
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News briefsAdidas Originals and Edison Chen unveil new Superstar sneaker
Adidas Originals and Edison Chen, in the wake of their successful debut collaboration at Shanghai Fashion Week, unveil their first global footwear release: the Clot Superstar by Edison Chen. This partnership marks the convergence of two iconic entities, promising a fresh era of creative innovation and cultural exchange. The Clot ...
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News briefsAdidas Arena inaugurated ahead of Paris 2024
The Adidas Arena was officially inaugurated in Paris’s 18th arrondissement, near Porte de la Chapelle, on Feb. 11, hosting a match between Paris Basketball and Saint-Quentin Basket-Ball. The venue will be hosting badminton and rhythmic gymnastics during the upcoming Olympics, and then para-badminton and para-powerlifting during the Paralympics. The Paris ...
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News briefsAdidas Drops Mahomes 2, the famous QB’s latest collection
The timing couldn’t be better, could it? Adidas and Patrick Mahomes have just unveiled the Mahomes 2, the next installment of the quarterback’s signature footwear and apparel collection. This collaboration marks the second time Mahomes and Adidas have joined forces since their initial launch, in August 2021, ...
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News briefsThis is what the official 2023/24 UWCL ball will look like
Adidas has unveiled the UEFA Women’s Champions League Pro ball, named Bilbao. This official match ball will grace the next UWCL, drawing inspiration from the city of Bilbao and its disruptive urban geometries. The traditional star pattern incorporates iconic shapes from Bilbao’s architecture and motifs from the San Mamés stadium, ...
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News briefsBidding war begins for French National football team kit sponsorship
Nike’s deal with French Football Federation ends in 2026, and the bidding war has begun to supply a kit to “Les Bleus.”
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News briefsAdidas partners with neuroscientists to examine pressure in sports
Adidas is stepping up to help athletes navigate high-pressure moments in sports. The company has teamed up with sports neuroscientists at Neuro11 to understand how pressure affects players of football, basketball and golf during critical moments like penalty shootouts, clutch putts and must-make free throws. Adidas athletes Emiliano Martínez, Ludvig ...
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News briefsOlympique Lyonnais extends partnership with Adidas
The French team Olympique Lyonnais has extended its agreement with Adidas, securing a kit supplier through the 2028/29 season. Adidas will be supplying the club’s men’s, women’s and age-grade teams as well as its academy teams. The partnership between OL and Adidas began in 2010, when the German brand replaced ...
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News briefsAdidas forms strategic partnership with Sela
Adidas has forged a strategic partnership with Sela, an events company owned by Saudi Arabia’s state-owned investment group, the Private Equity Fund (PIF). The aim is for the two entities to collaborate to expand both business and sports participation. Ibrahim Mohtaseb, Sela’s senior vice president, expresses confidence that this partnership ...
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News briefsAdidas and Malbon create Crosby collection
Source: Adidas Adidas x Malbon Crosby Collection Adidas and Malbon Golf have unveiled the Crosby Collection, inspired by the iconic American entertainer Bing Crosby. The timing of the release is also highly strategic, as Crosby initiated the Crosby Clambake in 1937, an annual event that brought together ...
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News briefsGrant Knudson becomes president at Sun Mountain
US manufacturer of golf equipment Sun Mountain Sports has brought on Grant Knudson as the President and Chief Brand Officer to lead the global commercial strategy focusing on sales, marketing and product innovation. With nearly 20 years of experience in the industry, Knudson joins from his previous role leading the ...
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News briefsAdidas confronts accusations of environmental and worker exploitation
According to a report by the investigative journalism platform Follow the Money, Adidas is facing allegations of contributing to worker exploitation and Amazon destruction in producing its sports shoes. The report suggests that the leather used in Gazelle and Spezial trainers comes from Brazilian meat producers involved in Amazon deforestation. ...
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News briefsAdidas to replace Castore as Aston Villa’s kit supplier
Adidas will take over from British sportswear brand Castore as kit manufacturer of Premier League team Aston Villa from the start of next season, as The Telegraph reported. In October, the club’s players had complained about Castore’s jerseys retaining sweat and affecting performance. The new agreement with Adidas, reportedly “long-term” ...
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News briefsAdidas partners with Bumble to tackle “gymtimidation”
Adidas has unveiled a partnership with online dating and networking application Bumble to tackle so-called “gymtimidation,” or intimidation felt at the gym, which can become a barrier to training for athletes at all levels. A new Adidas interest badge, called “Gym buddy,” can now be added to profiles via Bumble, ...
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News briefsAdidas revamps classic Predator boot
In 1994, Adidas introduced the inaugural Predator football boot. Fast forward three decades and the iconic franchise is getting a fresh lease on life with a modern reinterpretation. On Jan. 16, Adidas is set to unveil three revamped models of the shoe, each available in the classic black, white and ...
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News briefsAdidas uses its Airchill technology in a tennis range
Source: Adidas New Melbourne tennnis collection with Airchill To mark the start of the 2024 Grand Slam tennis season, Adidas has unveiled its spring/summer 2024 Melbourne apparel collection, for which it used, for the first time in a tennis range, its Airchill material technology. Airchill involves loose-knit ...
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News briefsAdidas has a new President for North America
Source: Adidas John Miller Adidas has named a new President for its North American operations. John Miller is a familiar face at the company: He worked with sales for three years before moving on to Nike, where he was from 2006 to 2017. Most recently, Miller was ...
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News briefsAdidas to set up GCC in East India
According to reports in Indian media, Adidas is setting up its first and only global capacity center (GCC) in Asia outside China in the eastern Indian city of Chennai. The location will enable the company to focus on key processes within the organization. Adidas has a headquarters in Gurugram, but ...
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News briefsNew trial between Adidas and Thom Browne?
The controversial legal battle between Adidas and luxury label Thom Browne will return to court to determine whether a new trial is justified. The New York District Court will hear arguments on intent following the discovery of four new emails that recently surfaced during litigation between the two parties in ...
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News briefsNew HR Director at Adidas
The Supervisory Board of Adidas has appointed Michelle Robertson as a member of its Executive Board, responsible for Global Human Resources, People and Culture, effective Jan. 1, 2024. The British national has held various HR positions at Adidas and previously at Reebok for over 18 years. Since July 2023, she ...
