News Briefs – Page 24
-
News briefs
Nike has introduced Joyride, a new technology that combines the...
Nike has introduced Joyride, a new technology that combines the previous cushioning systems of Nike Air and Nike React. Joyride sets pods and about ten thousand foam beads in the soles of each shoe. The beads shift with wearers' motions and the size and shape of their feet, while the ...
-
News briefs
Overcoming a challenge from Puma, Nike's Jordan brand has signed...
Overcoming a challenge from Puma, Nike's Jordan brand has signed Zion Williamson to a footwear endorsement deal. Williamson was the number-one pick in the NBA draft of 2019. This past February, he famously injured his knee playing for Duke University when one of his Nike PG 2.5 shoes burst open ...
-
News briefs
Adidas is going to replace Nike as the sponsor of...
Adidas is going to replace Nike as the sponsor of the Boca Juniors football club in Argentina, reportedly paying $100 million over the next ten years. It will also pay additional bonuses for victories and royalties on the sale of jerseys. Adidas is also the sponsor of a rival Argentinian ...
-
News briefs
Adidas and Nike are in the top five of the...
Adidas and Nike are in the top five of the Better Cotton Initiative (BCI)'s leaderboard for 2018, at the fourth and fifth place, respectively. The BCI is the Geneva-based body that campaigns for increased production and consumption of “more sustainable cotton.” Fifteen companies featured on its 2018 leaderboard, a table ...
-
News briefs
Hurley, Nike's boardsports apparel brand, has appointed John Schweitzer as...
Hurley, Nike's boardsports apparel brand, has appointed John Schweitzer as its chief executive and chief financial officer. Schweitzer is replacing Bob Coombes, who was made general manager in 2015, with the departure of Hurley's founder and CEO, Bob Hurley. Schweitzer has been with Nike since 2000 and first served in ...
-
News briefs
Nike and the Paris Saint-Germain (PSG) football club have announced...
Nike and the Paris Saint-Germain (PSG) football club have announced that they are extending their technical partnership until 2032. Nike will provide the kit for the PSG's men's and women's sections as well as their handball team. The exact figure of the new deal has not been unveiled. Nike has ...
-
News briefs
Nike has announced that it is signing on to the...
Nike has announced that it is signing on to the Fashion Industry Charter for Climate Action, an environmental commitment under the United Nations (UN) Framework Convention on Climate Change. The Charter, which was launched at COP24 in Katowice, Poland, in December 2018, goes beyond previous industry-wide commitments. It targets a ...
-
News briefs
On June 17, Ratnakar Lavu became Nike's first global chief...
On June 17, Ratnakar Lavu became Nike's first global chief digital information officer, in charge of digital technologies. He reports to Eric Sprunk, chief operating officer. Lavu was most recently chief technology and information officer at Kohl's, the American retail chain, heading up its IT, digital and consumer technology. Before that, ...
-
News briefs
NikeLab and the designer Virgil Abloh have launched the Chicago...
NikeLab and the designer Virgil Abloh have launched the Chicago Re-Creation Center at 673 de N. Michigan Avenue. Slated to run during the summer, from May 31 to July 28, this “cultural hub” is intended to provide mentorships and workshops for the young in Abloh's hometown as well as exclusive ...
-
News briefs
Nike has taken the Outdoor Grand Prix at the Cannes...
Nike has taken the Outdoor Grand Prix at the Cannes Lions International Festival of Creativity. The jury for the French awards in communications, advertising and marketing was delighted with the “Dream Crazy” campaign that Nike put together with its longstanding ad agency, Wieden + Kennedy of Portland, Oregon. The ad ...
-
News briefs
Nike has entered into a licensing agreement with PVH Corp....
Nike has entered into a licensing agreement with PVH Corp. for the design, sourcing, marketing and worldwide distribution of Nike-branded men's underwear. PVH Corp. is already the North American licensee of Speedo. It owns brands like Calvin Klein, Tommy Hilfiger, Van Heusen and Izod.
-
News briefs
Nike Skateboarding has signed a new partnership deal with the...
Nike Skateboarding has signed a new partnership deal with the French roller and skateboarding federation (FFRS). As reported by the French newspaper L'Equipe, the sports brand will dress France's skateboard team until the Paris Olympics in 2024. The sport of skateboarding is set to make its Olympic debut at the ...
-
News briefs
According to the Evening Standard, Nike will be moving its...
According to the Evening Standard, Nike will be moving its head office for the U.K. to more spacious quarters. Currently occupying 3,252 square meters on Wardour Street in London's Soho neighborhood – near its flagship store on Oxford Street – the company has now leased more than 5,574 square meters ...
-
News briefs
Nike has scrapped the Nike iD program for a new,...
Nike has scrapped the Nike iD program for a new, 3D customization platform called Nike by You. The new system generates real-time snapshots of customized shoes that can be shared and posted on social media. The Nike by You program started on April 15, offering the possibility to choose various ...
-
News briefs
Nike is the most searched for brand of sneakers in...
Nike is the most searched for brand of sneakers in Italy, followed by Balenciaga, according to a recent ranking by Lyst, the global fashion search engine. Nike emerged as the most searched sneaker brand in seven Italian regions out of 20, thanks to its Air Vapormax, Air Max 97, Air ...
-
News briefs
Nike has been fined €12,555,000 by the European Commission after...
Nike has been fined €12,555,000 by the European Commission after contractually preventing its licensees from selling football merchandise to customers in other EU countries, a policy that was in force from 2004 through 2017 and illegal under EU antitrust rules. This included licensed apparel and other logo gear for football ...
-
News briefs
Nike is reportedly offering to pay as much as $200...
Nike is reportedly offering to pay as much as $200 million to sponsor the American team at the Los Angeles Olympic and Paralymic Games in 2028, provide volunteer uniforms, and secure the right to put the Swoosh on the Games' official merchandise. Nike has been a sponsor of the U.S. ...
-
News briefs
Nike has signed a four-year partnership deal with Tencent that...
Nike has signed a four-year partnership deal with Tencent that makes the American brand the exclusive, official apparel and footwear partner of League of Legends Pro League (LPL) in China. League of Legends, a popular online multiplayer videogame, is made by Riot Games, a subsidiary of Tencent Holdings. Starting this ...
-
News briefs
Nike's “Dream Crazier” commercial ran during the latest Oscars award...
Nike's “Dream Crazier” commercial ran during the latest Oscars award ceremony, on Feb. 24. The spot, which is narrated by Serena Williams, celebrates women in view of the upcoming FIFA Women's World Cup, to be held in France this summer. The Dream Crazier campaign features a compilation of moments by ...
-
News briefs
Nike has introduced the Paul George 3 x Nasa sneaker...
Nike has introduced the Paul George 3 x Nasa sneaker and clothing line. George plays for the Oklahoma City Thunder, a basketball team competing in the NBA. The player debuted the new signature shoe from the collection during the team's game against the San Antonio Spurs on Jan. 10. The ...
