News Briefs – Page 6
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News briefsNike and USA Olympic athletes address controversy over women’s track and field kit
Nike and several USA Olympic athletes have responded to online backlash regarding the design of the women’s Team USA track and field kit. A photograph of the uniform sparked criticism, with many labeling it as “sexist” and “revealing.” The photograph, circulated by Citius Mag, compared the women’s high-cut bodysuits to ...
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News briefsNike’s headquarters to undergo major layoffs, impacting hundreds
Nike’s headquarters in Oregon will see significant layoffs affecting hundreds of employees by June, according to a WARN notice filed with the state of Oregon on April 19. Confirming its restructuring plans, Nike revealed that by June 28, approximately 740 employees will have been impacted by two rounds of layoffs. ...
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News briefsConverse Basketball to get a star creative director
Shai Gilgeous-Alexander, a guard for the Oklahoma City Thunder in the NBA, will become the Creative Director of Converse Basketball this September, according to a statement from the brand quoted in Forbes. He will also get a signature shoe of his own in 2025. Gilgeous-Alexander signed an endorsement deal with ...
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News briefsNike supports mothers’ needs with new sports bra and shoe
Source: Nike Nike (M) Swoosh Bra Nike has created a wearable pump-compatible sports bra and an adjustable, easy-on walking shoe to support expecting and postpartum mothers. The new Nike (M) Swoosh Bra offers adjustable cup capacity thanks to wearable breast pumps to adapt to a changing body. ...
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News briefsNike unveils new innovation cycle in preparation for Olympics
Nike’s latest innovation push follows CEO John Donahoe’s recent acknowledgment of the brand’s need to enhance its product innovation pipeline, citing it was “not performing at our potential.” The forthcoming products unveiled by Nike ahead of the Paris Olympics mark the commencement of a multiyear innovation drive, introducing “game-changing innovations” ...
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News briefsTFG introduces JD Sports to South African market
South Africa is set to welcome the arrival of British sportswear giant JD Sports, courtesy of The Foschini Group (TFG), through an exclusive franchise agreement. TFG’s CEO Anthony Thunström highlighted the move as an expansion of their sports portfolio, leveraging their existing brands like Sportscene, Totalsports, and Sneaker Factory. Thunström ...
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News briefsCourt dismisses lawsuit against Nike for greenwashing
A lawsuit against Nike in Missouri has been dismissed by the court following allegations that the company’s Sustainability Collection misled consumers about its use of sustainable materials. The lawsuit, filed by Maria Guadalupe Ellis in May 2023, claimed that Nike violated the Missouri Merchandising Practices Act. According to Ellis, Nike ...
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News briefsNike teams up with Fortnite for Air Max Day celebration
Nike and the video game Fortnite have teamed up once again, unveiling their latest collaboration as part of the “Air Max Day” festivities. Tuesday night marked the debut of the Airphoria Vol. 2 map within the gaming universe, showcasing Nike’s Dynamic Air technology featured in the new Nike Air Max ...
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News briefsHe will lead Nike’s design team
Nike has announced the appointment of Tim Hamilton, former creative Head at The North Face, to lead its design team. Hamilton shared his excitement about the new role on LinkedIn: “After five-plus years of leading global creative at The North Face, I am thrilled to announce my next chapter at ...
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News briefsJD set to open larger store at Broughton Shopping Park
JD is set to enhance its presence in Chester with the unveiling of a bigger and upgraded store at the Broughton Shopping Park this weekend. The new location promises an expanded selection of products from brands like Nike, Adidas, The North Face, and Under Armour. James Air, Director and Head ...
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News briefsBundesliga club RB Leipzig moves from Nike to Puma
The German Bundesliga football club RB Leipzig is changing its kit supplier. The existing contract with US sporting goods supplier Nike, which has been in place since 2014, expires in 2024. From the 2024/25 season, German company Puma will kit out all of RB Leipzig’s men’s, women’s and youth teams. ...
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News briefsNike launches open-source grantmaking guide
Nike celebrated the fourth anniversary of its Black Community Commitment (BCC), a ten-year, $140 million investment to advance racial equity and help eradicate racism, with an event in Washington, D.C. on Feb. 21-22, called “Path to Progress.” During the event, Nike unveiled the “Nike Social & Community Impact Grantmaking Guide,” ...
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News briefsNike France has a new director of communications
Nicolas Serres is Nike’s new head of communications for France. Most recently, he served as deputy director of communications at Ligue 1 club Paris Saint-Germain (PSG), from 2021 to January this year. He had previously worked at PSG from 2015 to 2020. Serres also served as head of communications and ...
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News briefsFoot Locker launches basketball program with Nike and Jordan Brand
Foot Locker has unveiled a year-long basketball initiative in collaboration with Nike and Jordan Brand, aiming to harness the influence of their athletes for a series of events, clinics and social media content. Named “The Clinic,” this program will debut during the 2024 NBA All-Star Game weekend in Indianapolis, featuring ...
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News briefsBidding war begins for French National football team kit sponsorship
Nike’s deal with French Football Federation ends in 2026, and the bidding war has begun to supply a kit to “Les Bleus.”
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News briefsNike commits $3.2 million for indigenous youth
Nike is partnering with NFL clubs to help Native Americans and Indigenous youth become involved in football. Through Nike’s five-year, $3.2 million commitment, each NFL club can receive $20,000 per year to collaborate with local indigenous non-profits and other organizations and support football-based programs for young people in Native American ...
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News briefsNike introduces “next era of Air”
Nike is introducing the Air Max Dn, described by the brand as “the next era of Air.” Appearing for the first time in this shoe model is a feature called Dynamic Air, a dual-chamber, four-tubed Nike Air unit. As the wearer moves, air flows between the tubes in each chamber. ...
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News briefsNike program supports women’s marathon dreams
Over the previous two years, Nike’s Project Dreamweaver supported some 120 women in the US in their quest to qualify for the Women’s Olympic Marathon Trials. The sportswear company provided the participants with regular shipments of gear as well as the support of its Nike Sport Research Lab (NSRL), whose ...
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News briefsSweaty Betty welcomes Kerry Williams, CMO
Women’s activewear brand Sweaty Betty has appointed Kerry Williams as Chief Marketing Officer. Williams joins from Myzone Group, where she also served as CMO. Prior to that, she held the same role at Gymspin / Herd Brands, and her resume also includes over ten years at Nike in various positions. ...
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News briefsNike sues Global Heartbreak over Air Jordan imitations
Nike has filed a lawsuit in New Jersey District Court against Global Heartbreak and its founder Naadier Riles for trademark infringement of the Air Jordan 1 High. According to the complaint, the defendant copied Nike’s silhouette and outsole design and replaced the branding with his own. Riles allegedly admitted that ...
