News Briefs – Page 8
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News briefs
Under Armour will present three new “smart shoes” at the...
Under Armour will present three new “smart shoes” at the Consumer Electronics Show in Las Vegas next month. The three UA Record Equipped running shoes will provide digital tracking of cadence, real-time pace, lifetime mileage and other statistics, extending the capabilities of the company's MapMyRun app.
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News briefs
Under Armour, Fanatics and Major League Baseball (MLB) have signed...
Under Armour, Fanatics and Major League Baseball (MLB) have signed a 10-year partnership that makes Under Armour (UA) the official uniform provider to MLB. The agreement marks UA's first-ever uniform deal for a professional league. The partnership will begin in the 2020 MLB season. Majestic Athletic, which has long been ...
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Under Armour is celebrating the launch of Stephen Curry's signature...
Under Armour is celebrating the launch of Stephen Curry's signature footwear collection, the Curry 3, with a new campaign starring the professional basketball player. The spot is set in the San Francisco Bay area and is shot by Harmony Korine, the American film director and screenwriter best known for writing ...
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Henry Stafford, who has been with Under Armour for six...
Henry Stafford, who has been with Under Armour for six years, plans to leave the company in July. He has been most recently UA's chief merchandising officer, and Kip Fulks, the global marketing manager, will take on his responsibilities on an interim basis. The chief digital officer of the group, ...
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In yet another huge endorsement deal, Under Armour has agreed...
In yet another huge endorsement deal, Under Armour has agreed to fork out $280 million for a 15-year contract with the University of California in Los Angeles (UCLA), which has been described as the largest shoe and apparel deal in the history of the National Collegiate Athletic Association (NCAA). UCLA ...
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Adidas and Under Armour (UA) have reportedly settled a patent...
Adidas and Under Armour (UA) have reportedly settled a patent infringement lawsuit over wearable technology, which had been filed in Delaware by Adidas in February 2014 against UA and its subsidiary MapMayFitness. The dispute concerned 10 patents for a “location-aware” wearable tracking device that allows its users to monitor data ...
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Under Armour (UA) said it will pursue all business and...
Under Armour (UA) said it will pursue all business and legal courses of action against Uncle Martian, a Chinese brand accused by UA of plagiarism. The Chinese brand allegedly used a logo very similar to UA's in a recent launch event whose pictures went viral on China's social networks. Similarly ...
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News briefs
Under Armour is taking the sponsorship of the University of...
Under Armour is taking the sponsorship of the University of California at Berkeley from Nike, starting in July 2017. The 10-year deal is estimated to be worth $85.6 million. It calls for an annual investment of $8.3 million in product and cash in the California Bears compared with $2.15 million ...
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To cope with its strong expansion, Under Armour will move...
To cope with its strong expansion, Under Armour will move its European office from its current 1,600-square-meter space in the former Olympic Stadium in Amsterdam to a 4,800-square-meter space in the iconic Citroën Buildings in the Olympic area of the city, soon after the completion of their pioneering redevelopment in ...
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Under Armour is opening a 15,000-square-foot Brand House in Madison,...
Under Armour is opening a 15,000-square-foot Brand House in Madison, Wisconsin. The company is also reportedly going to open its first Brand House in Boston in November. With a size of 18,000 square feet, it would be second in size only to its flagship in Chicago, which measures 30,000 sqft. ...
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News briefs
Under Armour has agreed to a nine-year extension of...
Under Armour has agreed to a nine-year extension of its partnership with the Welsh Rugby Union (WRU), until 2025. Rugby is one of the sports that Under Armour has been using to gain prominence in Europe. Among its most important partnerships was a deal to become the WRU's official technical ...
