News Briefs – Page 139
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News briefsGoogle introduces generative AI virtual try-on tool
In an attempt to replicate the online fitting room experience, Google has introduced a new generative artificial intelligence virtual fitting tool available through its search engine. It can initially only be used for women’s tops and only in the U.S. Shoppers can click on products with a “Try On” badge ...
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News briefsSafilo reshuffles top management for North America and Sports division
The Safilo Group has announced two top management appointments at its North American and sports division – two strategic areas for the group representing the company’s largest regional market and its fastest-growing segment. Francesco Rinaldi Ceroni was promoted to the position of President of Safilo’s Global Sports Division, whose portfolio ...
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News briefsXXL facing NOK 140 million tax bill
XXL ASA has received a reassessment from the Norwegian tax authorities relating to the group’s international transfer pricing model, leaving it owing nearly NOK 140 million. In its reassessment, the Norwegian tax authorities have increased the taxable income of XXL Sport and Villmark AS for 2015–2018, resulting in additional tax ...
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News briefsPuma revamps its metaverse
Puma has established a sequel to its original metaverse. Black Station made its debut in September of last year as part of the company’s Futrograde show at New York Fashion Week. It sold NFTs (“digital collectibles”) that could be redeemed for physical sneakers. The new Black Station 2 has “two ...
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News briefseBay expands authenticity service to kids’ sneakers in the U.K.
Online marketplace eBay has announced that it has expanded its Authenticity Guarantee program to cover new and pre-owned kids’ sneakers sold in the U.K. for £100 or more. The company said that eligible sneakers in infant, toddler and kids’ sizing will go through the same process as adults’ shoes at ...
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News briefsLids appoints Ariel Sandler as head of brand and collaborations
Lids Sports Group has announced the appointment of Ariel Sandler as the company’s head of brand and collaborations. In this role, he will lead the company’s new branding department across partnerships, activations and brand development. Sandler has a sports and fashion background, having previously served in marketing and brand roles ...
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News briefsArena collaborates with Woolmark on beachwear collection
Arena has presented a new beachwear collection and collaboration with The Woolmark Company. The new product line for spring/summer 2024 was exhibited for the first time at the Pitti Uomo fashion show in Florence on June 13-16 in a special installation at the Giardino del Glicine. Each piece uses a ...
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News briefsPuma partners with Liga Portugal
Puma is the new official match ball supplier and official technical sponsor of Liga Portugal, the top-level Portuguese football league, in a sponsorship and licensing deal starting from the 2023/24 season. The two organizations will also work together on marketing, events and brand activation. The agreement was negotiated in 2022, ...
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News briefsNew Adidas Eyewear sales specialist for DACH
Eyewear manufacturer Marcolin announced the hiring of Richard Schott as the new Sales Specialist for Adidas Eyewear in the Germany, Austria and Switzerland region. Schott has more than 30 years of experience in the sports industry, from retail to purchasing to sales. For the past 23 years, he has been ...
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News briefsPickleball getting organized in Europe
The pickleball bodies of 25 countries have come together to found the European Pickleball Federation (EPF), a non-profit organization with headquarters in Luxembourg (application pending for listing on the commercial register) and an open invitation to join for other national pickleball bodies. The EPF will promote the sport and organize ...
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News briefsNike ranks 21st in Kantar BrandZ rating; Apple remains world’s most valuable brand
Apple is the world’s most valuable brand for the second year in a row, according to the 2023 Kantar BrandZ Most Valuable Global Brands Report. The total value of the world’s 100 most valuable brands for 2023 is $6.9 trillion. Despite a 20 percent decline from 2022, the overall Top ...
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News briefsFanatics acquires Latin American wholesaler
Fanatics, a global digital sports platform and leading provider of licensed sports merchandise, has completed the acquisition of Fexpro, a Panama-based leading wholesaler of licensed sports merchandise and branded apparel in Latin America, on undisclosed terms. Fexpro is the Latin American NFL, NBA and MLB licensee and also the licensee ...
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News briefsNike Well Collective vision commits to support the holistic notion of wellness
Nike is introducing Nike Well Collective, a vision that is meant to epitomize the brand’s commitment to serving the full spectrum of wellness – body, mind and life. Nike Well Collective, which is said to be “inspired by insights from women” and the Nike Sport Research Lab, is built ...
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News briefsIOC and WIPO collaborate on IP use in sports
The International Olympic Committee (IOC) and the World Intellectual Property Organisation (WIPO) are partnering in the area of sport-related intellectual property (IP) rights. The two organizations have signed a framework cooperation agreement to promote the use and management of IP in sports and establish a legal framework for collaboration. The ...
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News briefsU.S. Senator opens investigation into PGA Tour merger
The PGA Tour, DP World Tour and Saudi-backed Public Investment Fund (PIF) announced on June 6 an agreement “to unify the game of golf on a global basis,” as we reported earlier. Connecticut Senator Richard Blumenthal has now opened an inquiry into the merger in his capacity as chairman of ...
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News briefsXXL's struggles continue, warns on Q2
Persistent weak consumer demand, resulting in a need for aggressive pricing and promotions, continues to plague Norwegian retailer XXL ASA. The multi-country operator, slated to formally report Q2 results on July 14, is forecasting lower Ebitda, gross margin, and revenues for the period. Second quarter Ebitda is forecast to come ...
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News briefsThermore launches Ocean Cycle-certified Ecodown Fibers Ocean
Milan-based insulation manufacturer Thermore has launched its new fiber product called Ecodown Fibers Ocean, which it says is the first thermal insulation made from 100 percent ocean-bound raw materials (PET bottles). The new product is Ocean Cycle-certified and made at Thermore’s production site in Hong Kong. Thermore’s commitment to clean ...
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News briefsRed Bull launches global 4-vs-4 soccer tournament
A new global 4-vs-4 soccer tournament called Red Bull Four 2 Score was launched by the Austrian beverage and sports event giant on five continents and in more than 20 countries, including Brazil, the USA, Kenya, the UAE, the UK, Germany and South Korea. The event series challenges male and ...
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News briefsAdidas continues The Originals Creator Network
Adidas has announced the second edition of its educational program for underserved communities, The Originals Creator Network, in partnership with London-based creative agency and youth-led new media platform Guap. The mentorship program, first launched in March 2022, selects 40 emerging creatives from London for a series of mentorship workshops and ...
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News briefsSuperfeet welcomes former Nike executive as new CEO
Washington state-based insole manufacturer Superfeet has named Trip Randall as its new CEO. Randall has more than 23 years of experience in the footwear market and has held various positions at Nike, including Vice President and General Manager of Nike Running in North America, Global Vice President and General Manager ...
