All Nidecker Group articles
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ArticleNidecker Group acquires iconic skate brands, expands legacy in action sports
The Nidecker Group has announced the acquisition of the skate brands Etnies, éS, Emerica and ThirtyTwo from Sole Technology. The deal sees Sole Tech’s founder, Pierre André Senizergues, remain CEO while retaining a minority interest in the brands. Under the leadership of Senizergues, the brands have become pioneers in the ...
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C-Suite InterviewInterview with Kant’s VP: “The holy place is never empty”
An interview with Maxim Vinogradov, VP of Russia’s retailer Kant.
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News briefsSIA appoints industry leaders to board
Snowsports Industries America (SIA) announced today the appointment of Rachel Grogan-Cook as the new Chair of the SIA Board of Directors. In addition to Grogan-Cook, four new Directors have been appointed. SIA aims to balance the priorities of serving as a catalyst for solving industry challenges and creating opportunities for ...
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News briefs
Nidecker partners with Layerise to launch new user experience
Source: Nidecker Supermatic binding Swiss snowboard brand Nidecker has partnered with Danish tech company Layerise to revolutionize the user experience of their new binding system, Supermatic. As reported in SGI Europe, Nidecker recently launched an innovative snowboard binding system, Supermatic. Together with Layerise — a modern customer ...
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News briefsNidecker launches innovative snowboard binding
Source: www.nidecker.com Nidecker Supermatic Swiss snowboard brand Nidecker has introduced the Supermatic, an innovative binding that offers automatic operation, a universal design that suits all snowboard boots from any manufacturer – whereas most of these systems require specific boots – and a dual slip-in and strap entry ...
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News briefsEquip App raises CHF 5 million to revolutionize access to sports
Geneva-based private equity firm The New Frontiers (TNF) led the 5 million Swiss francs funding round for Equip, a self-service rental app founded in 2021 that promises to fundamentally change the way sports are played at the local level. Equip was born in Switzerland in 2021 out of a desire ...
