All Olympics articles – Page 2
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ArticleIOC might be losing a big sponsor
Toyota plans to end, or not renew, its sponsorship deal with the International Olympic Committee (IOC) once the Paris Games are over, according to Japan’s Kyodo News. The deal, worth some $835 million, is reportedly the IOC’s largest. Toyota is one of 15 companies in The Olympic Partner (TOP) program, ...
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ArticleGlobal survey on women’s sports calls for brand investment
According to a new global survey from Parity and SurveyMonk, women’s sports fandom is moving to the mainstream, and the gender gap is expected to narrow further in the coming years. However, more than half of the surveyed (53 percent on average) said that brands are not investing enough in ...
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ArticleWill longboarding surf into the LA 2028 Olympics?
The International Surfing Association (ISA) has proposed the inclusion of longboarding in the LA 2028 Olympics alongside the already approved shortboarding event, with a decision expected by the first quarter of 2025. This push aligns with the ISA’s vision for broadening the Olympic surfing program and capitalizes on the growing ...
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ArticleMore trouble with uniforms for Nike
Nike’s troubles with uniforms extend beyond Major League Baseball and Euro 2024. According to Reuters, a number of American women who will be competing in track and field at the Paris Olympics have complained that their Nike-designed kit is scanty. Steeplechaser Colleen Quigley has told Reuters that “they are absolutely ...
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Article“Biggest marketing investment ever”: Puma launches brand campaign
Puma wants to revitalize its brand identity to focus on “athletic excellence.” This is how.
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News briefsParis 2024 builds beyond the Games
With less than half a year remaining until the Paris 2024 Olympic Games, stakeholders convened at the Docks d’Aubervilliers in Seine-Saint-Denis to reflect on six years of collaboration and outline their commitments to sustaining the Games’ momentum beyond its conclusion. The Paris 2024 Forum, held at the Docks d’Aubervilliers, served ...
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News briefs326,000 tickets for Paris Olympics opening ceremony
Interior Minister Gérald Darmanin has revealed the details regarding the opening ceremony of the Olympic Games on the Seine in Paris, confirming that 326,000 tickets will be sold or distributed for the event. Contrary to earlier speculation of larger attendance figures, Darmanin clarified that the reduced capacity aligns with security ...
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News briefsParis 2024 medals carry an actual fragment of the Eiffel Tower
See the medals the world’s greatest athletes will receive this summer.
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ArticleMilano Cortina 2026 celebrates “two years to go”
On Feb. 6, Milano Cortina 2026 will be celebrating two years to go to the opening of its Olympic Winter Games. This milestone comes shortly after the Olympic Movement celebrated the centennial of the Olympic Winter Games, whose first edition was held in 1924 in the French Alpine town of ...
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ArticleIOC rules on Russian and Belarusian athletes
The Executive Board of the International Olympic Committee (IOC) has decided to allow athletes with a Russian or Belarusian passport to compete in the 2024 Olympic Games in Paris as Individual Neutral Athletes (AINs). AINS must qualify for the games through the mechanisms set up and maintained by International Federations ...
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News briefsFrench Alps and Salt Lake City sole candidates for 2030 and 2034 Winter Games
The International Olympic Committee (IOC) has confirmed that the French Alps and Salt Lake City, Utah (US) are the sole candidates (“Preferred Hosts”) for the 2030 and 2034 Winter and Paralympic Olympic Games. The IOC will now start more detailed discussions with the National Olympic Committees (NOCs) of the two ...
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News briefsIOC president meets with UN secretary-general
The president of the International Olympic Committee (IOC), Thomas Bach, met with the United Nations (UN) secretary-general António Guterres on Nov. 20 before presenting the Olympic Truce draft resolution to the UN. The two leaders discussed the current issues in the world’s geopolitical situation, and both stressed the contribution of ...
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News briefsAnother prospective Olympic host throws its beret into the ring
France has bid to host the Winter Olympics in 2030, as many outlets are reporting. As with the recent bid from Switzerland, the host is no single city but, instead, a group of regions coordinating their efforts and presenting a single project. The regions in question are Auvergne-Rhône-Alpes and Sud/Provence-Alpes-Côte ...
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News briefsSwitzerland seeking to host a decentralized Winter Olympics
On Oct. 18, the Swiss Olympic Committee released a feasibility study to introduce a country-wide proposal to host two consecutive Winter Olympic and Paralympic Games. The study follows by about a week an announcement by the International Olympic Committee (IOC), as we’ve just reported, that even fewer cities have the ...
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News briefsParis 2024 unveils visual identity
The Organizing Committee for the Olympic and Paralympic Games (OCOG) for Paris 2024 has unveiled the “Look of the Games,” as the committee describes it in a statement. The visual identity of the upcoming Olympics was presented on Feb. 8 in Paris in the presence of Tony Estanguet, president of ...
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News briefsGermany and France imagine a “year of sport” at latest meeting
A Franco-German Council of Ministers celebrated the 60th anniversary of the Elysée Treaty in Paris on Jan 22 – a treaty of friendship between France and West Germany, signed by President Charles de Gaulle and Chancellor Konrad Adenauer on Jan 22, 1963 at the Élysée Palace. The recent Council of ...
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ArticleWhich countries show the most interest in the FIFA World Cup - and how does it compare to the Olympics?
Four out of nine consumers are interested in the FIFA World Cup. How does that compare to the Summer Olympics and who are the fans? YouGov Global Fan Profiles have now revealed that 45 percent of consumers in 50 markets either have “some interest” in the FIFA World Cup or ...
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News briefsFrance has a new Minister of Sport
Following last month’s national elections, which saw Emmanuel Macron re-elected for a second term as French president, France now has a new sports minister. Amélie Oudéa-Castéra was appointed Minister of Sport and the Olympic and Paralympic Games. She succeeds Roxana Maracineanu. Unlike her predecessor, however, Oudéa-Castéra is a full cabinet ...
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ArticleEarth Day 2022: IOC presents Carbon Action Awards to 20 sports organizations
To mark Earth Day 2022, 20 major sports organizations were presented with the Carbon Action Awards of the International Olympic Committee (IOC), which recognize efforts to reduce their greenhouse gas emissions. The 20 organizations, including twelve international sports Federations (IFs), seven National Olympic Committees and the Association of National Olympic ...
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News briefsIOC elects Samaranch as new vice president and five new IOC members
The Feb. 18 proceedings of the 139th Session of the International Olympic Committee (IOC) in Beijing saw the election of a new vice-president and five new IOC members. Juan Antonio Samaranch Salisachs from Spain was elected as an IOC vice-president. His term will start on May 20, after the conclusion ...
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