All Olympics articles
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Luhta unveils Olympic Team Finland collection
Luhta Sportswear Company has revealed the official Olympic Team Finland collection for the Milan-Cortina 2026 Winter Games. It is inspired by Finnish Lapland and designed with sustainability and circularity in mind.
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Article86% of Olympic venues still in use
New IOC research shows 86 percent of all permanent Olympic venues since 1896 remain active, with 94 percent of 21st-century facilities still hosting sporting and cultural events.
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ArticleColmar's Milan cable car pop-up for 2026 Winter Games
Italian skiwear brand Colmar has opened a pop-up store shaped like a Cortina cable car inside Milan’s Central Station, bridging fashion, sport, and travel ahead of the 2026 Winter Olympics.
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News briefsIOC announces 15 organizations and individuals joining the Grassroots365 Innovation Incubation initiative
The Grassroots365 Innovation Incubation initiative is part of the Olympism365 Innovation Hub.
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News briefsNFL to expand into flag football
The National Football League will establish professional leagues for men’s and women’s flag football.
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News briefsCall for proposals for innovative textile solutions for the 2030 Winter Olympics
Companies have until October 10 to respond.
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News briefsUS Olympic committee changes policy on transgender women
The US Olympic & Paralympic Committee (USOPC) appears to have banned transgender women from competing in women’s Olympic sports.
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News briefsMilano Cortina 2026 unveils ‘IT’s Your Vibe’ official motto for Winter Games
Described as a broader “communications system,” the motto aims to place people at the heart of the Games.
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ArticleAdidas replaces Craft as Swedish Athletics’ kit supplier
Adidas is the new partner of Swedish Athletics. But one special pole vault guy sponsored by Puma was absent from the photoshoot. Will Mondo compete in three stripes?
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News briefsOn adds four new athletes to its roster
The Swiss brand picked four young talents from Italy and Finland.
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News briefsStudy confirms importance of climate action to safeguard Winter Olympics
The number of potential future host locations for the Olympic Winter Games will depend on whether the world experiences a low, mid or high GHG emissions scenario, explains the study.
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News briefsAsics partners with the Saudi Olympic and Paralympic Committee
Asics and the Saudi Olympic and Paralympic Committee (SOPC) announced the signing of a three-year official partnership agreement.
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ArticleOlympic hype drives growth in Chinese sporting goods
The 2024 Paris Olympics boost Chinese sporting goods market, with sales surging in key categories like shuttlecocks, swimsuits and outdoor gear.
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ArticleParis 2024: A powerful symbiosis of openings, product launches, cultural events, mishaps and scandals
By the time the 2024 Summer Olympic Games officially opened in Paris last week, the mega-event had already cast a shadow. For weeks, the events, store openings and product launches of a wide range of players had followed one another like pearls on a string.
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News briefsJoma will be visible at Paris 2024
Joma is supplying the kit for about 15 percent of the athletes competing in this summer’s Olympic Games.
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News briefsIOC goes virtual for Paris 2024
The IOC and Visa have set up a metaverse called Olympic World on Roblox to engage with young spectators during the Summer Games in Paris.
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ArticleHarnessing major sports events for social and economic growth
We provide you a data-driven perspective on how major sporting events can transform cities and communities.
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ArticleThe counterfeiting Olympics
About three months ago, French police raided at dawn and shut down 11 stores in the Parisian suburb of Saint-Ouen – site of a famous flea market and not far from the Stade de France. It is also one of three municipalities divvying up the 52 hectares of the Olympic ...
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ArticleVeteran sportscaster cloned for the Olympics
Like everything else these days, NBC-Universal’s coverage of this year’s Olympic Games will have an AI dimension. On its streaming service, Peacock, the network will offer “Your Daily Olympic Recap,” a ten-minute series of highlights from the previous day’s coverage narrated by an AI-generated version of the voice of Al ...
