All Onitsuka Tiger articles
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News briefsOnitsuka Tiger debuts fragrance line
Onitsuka Tiger expands into beauty with its first fragrance collection, featuring four scents and minimalist design.
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ArticleAsics achieves record sales and profits in Q3
The Japanese running shoe brand hit record sales of ¥625 billion and managed a 39.4 percent profit jump in the first nine months of 2025.
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ArticleOnitsuka Tiger and Sportstyle drive Asics to half-year record
Asics is growing rapidly: Onitsuka Tiger and Sportstyle are driving sales and margins to record levels.
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Case StudyOnitsuka Tiger: A masterclass in strategic growth and brand evolution
Onitsuka Tiger’s leap from heritage sports label to luxury lifestyle powerhouse shows how brand focus and DTC strategy drive global growth.
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News briefsAsics to transform facility in Japan into production hub for Onitsuka Tiger
The site also aims to become a dedicated innovation hub.
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ArticleSales up and change in the air at Onitsuka Tiger
Onitsuka Tiger’s presentation for its Investment Day shows interesting strategy changes.
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ArticleOnitsuka Tiger opens a store at London’s Covent Garden
It is the brand’s first Red Concept Store in Europe.
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C-Suite InterviewAsics EMEA CEO Unbehaun on the success story of running and how Asics benefits from it
Running is simple, accessible, and affordable, says Asics EMEA CEO Carsten Unbehaun. This is an important part of the truth. But why does Asics in particular achieve record sales year after year despite growing competition? Carsten Unbehaun, CEO Asics EMEA explains.
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ArticleAsics’ momentum continues, moving HQ in 2028
The Japanese group’s nine-month results were bolstered by significant sales increases within its Sportstyle and Onitsuka Tiger segments in North America and China.
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ArticleWell-known brand-name products surface on Shein
Major brands face scrutiny as their products appear on Shein, sparking environmental and ethical concerns.
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ArticleAsics will hit FY26 targets early after blockbuster H1
The Japanese group reported net profit growth of 70 percent to ¥42,219 million (€261.7m) versus ¥24,796 million for the six months ended June 30. H1 operating profit increased by nearly 76 percent to ¥58,996 million (€365.8m) from ¥33,610 million as total revenues grew by 18.0 percent to ¥342,199 million (€2.12b). ...
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News briefsOnitsuka Tiger celebrates on Champs-Elysées
Days before the 2024 Summer Games begin, Onitsuka Tiger will start celebrating its 75th anniversary at the Hôtel Onitsuka Tiger in Paris.
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News briefsAsics lifts guidance, reports strong first half
Bolstered by double-digit sales growth across all global regions in Q2, Asics Corp. raised its full-year guidance late last week. The Japanese group is now forecasting 11.9 percent annual revenue growth to ¥660,000 million (€3.82bn) and a 64 percent increase in operating income to ¥95,000 million (€550.1m) for the 12 ...
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News briefsOnitsuka Tiger will open its first Spanish flagship
Asics’ Onitsuka Tiger brand will open a large flagship store in Barcelona at 27 Paseo de Gracia, Modaes.com has reported. It will be Onitsuka’s first store in Spain. The opening is scheduled for October/November, according to the report. The premises, currently occupied by an Ecoalf pop-up store, have a surface ...
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ArticleAsics’ Q1 operating income jumps by 53 percent, maintains FY outlook
Bolstered by double-digit operating profits for all five product segments, Asics Corp. reported a 53 percent increase in Q1 operating profit to ¥33,812 million (€202.0m) and a 14 percent improvement in net sales to ¥174,102 million (€1.04bn) for the period ended March 31. Net income attributable to the parent rose ...
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ArticleAsics eyes modest FY24 growth, but flat sales in Europe
After reporting a 59 percent gain in FY23 operating income to ¥59,215 million (€337.8m) and 17.7 percent increase in total annual revenues to ¥570,463 million (€3.55b), Asics Corp. detailed its FY24 outlook. The Japanese group, which wants to achieve a consolidated operating income ratio of approximately 12.0 percent in FY26, ...
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ArticleAsics sets FY26 targets, eyes operating margin of 12 percent
Asics Corp. has raised its profitability and sales bars in a new three-year strategy unveiled this week. The Japanese company wants to achieve a 12 percent operating margin in 2026 on 7-10 percent sales CAGR over forecasted FY23 revenues of ¥570 billion (€3.51b). To achieve those objectives, the group says ...
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ArticleAsics lifts FY outlook again as 9-month grows by 73%
Asics Corp. has raised its annual outlook three months after suggesting its financial year sales will likely reach a record high. The Japanese group is now forecasting annual revenues at ¥570.0 billion (€3.53bn), up 3.6 percent from an early August estimate, and FY operating profit of ¥52.0 billion (€321.8m), up ...
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ArticleAsics raises FY outlook as H1 operating profit soars
Suggesting its annual sales are likely to reach a record high, helped by contributions from its core Performance Sports, Sportstyle and Onitsuka Tiger segments, Asics Corp. has raised its FY23 outlook. Annual operating income is now pegged at ¥46,000 million (€308.2m), up 24 percent from a February forecast of ¥37,000. ...
