All Outdoor articles
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WebinarWEBINAR: The 5 major trends in China’s active lifestyle landscape
Chinese consumers are spending more on premium sportswear and outdoorwear. Join our Expert Talk to learn what this means for international brands.
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ArticleISPO 2025: Higher ticket demand, but long-term direction remains uncertain
Ticket demand for ISPO 2025 is up 20 percent, yet questions remain over the trade show’s long-term direction and future location.
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Article‘OutDoor’ trade show rebrands as part of European Outdoor Week, moves to Riva
The new trade show format will bring brands, events, and retailers together in Italy in May 2026.
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ArticleStrava is preparing for IPO
Recent Strava hires CFO Matt Anderson and Chief Marketing Officer Louisa Wee have IPO experience with NextDoor and Block.
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WebinarWEBINAR: China outdoor apparel 2024–25: Strategic insights for the e-commerce market
This SGI Expert Talk with Hot Pot China analyses China’s outdoor apparel e-commerce market in 2024–25, focusing on platform performance, pricing trends, and the approaches brands are using to strengthen their position in a competitive category.
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Market ReportsExclusive data: How Chinese consumers shop for outdoor apparel online
Explore key insights from the 2024–25 China Outdoor Apparel: 2024–25 Ecomm Report, including platform shifts, premiumization trends, and brand strategies from Nike, Anta and Hoka One.
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ArticleFrasers Group becomes new majority owner of XXL, as Altor sells entire stake
The inevitable has happened. XXL’s majority owner, Altor, has accepted Frasers Group’s bid for its stake in XXL, making Frasers the new majority owner of XXL.
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ArticleXXL CEO: ‘2025 is the year we return to growth’
Outdoor and sports retailer XXL has had two long, harsh years. But in 2025, CEO Freddy Sobin believes, there will be a change.
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News briefsOutDoor 2025 trade show paused
OutDoor 2025 has been paused by Messe München (MMG) and the European Outdoor Group (EOG).
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News briefsRevolutionRace reports 12% Q2 growth, Alpine collection sales surge
The Swedish DTC brand sees early 2025 sales growth despite market challenges.
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ArticleLatest on the OutDoor show in Munich: ‘Momentum builds, but it is not yet guaranteed’
The European Outdoor Group (EOG) shared the latest updates on the evolution of the OutDoor trade show, formerly known as “OutDoor by ISPO.”
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News briefsDecathlon Spain to close its logistics center in Seville
According to CMD Sport, Decathlon has officially closed its logistics center in Seville as of December 31, 2024.
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ArticleNew CEO of Houdini who strengthens leadership for global growth strategies
The outdoor brand announces leadership changes to innovate and scale responsibly in key global markets.
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ArticleISPO Munich 2024 in a nutshell
SGI Europe’s editorial team gathers the news and trends of ISPO Munich 2024 and gives their own impressions.
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ArticleFueled by technical apparel segment, Amer Sports reports strong Q3
The parent company of Salomon, Armada, Atomic and many more brands reports strong growth, led by its premium outdoor and ski brands, and outlines strategic leadership changes and future plans.
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News briefsGoPro to reduce workforce by 26%
The reduction is part of an updated restructuring plan, GoPro has announced.
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ArticleFenix Outdoor reports mixed Results in Q3
In Q3, sales in the branded segment declined 21%, while the retail segment varied by region.
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News briefsNike aims for stronger return to the outdoor business with a renewed focus on ACG
As Nike revisits its opportunity in the outdoor space to reinvigorate growth, Angela Dong, Nike’s top executive in Greater China, has reportedly been tasked with overseeing its outdoor sub-brand, All Conditions Gear.
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News briefsPeak Performance enters US market with e-commerce platform
The Swedish outdoor brand launches in the US with its 2024 ski collection and a dedicated e-commerce platform.
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C-Suite InterviewSports Direct launches Outdoor concept, starting in Cardiff
Sports Direct is expanding its offerings and launching a new Outdoor concept, starting in Cardiff, the retail giant’s flagship location.
