All articles by Pedro Rodríguez
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ArticleNewcastle United introduces the SoundShirt to football
Newcastle United introduced two changes to some of its jerseys at its recent match against Tottenham Hotspur. First, the club’s front-of-shirt sponsor, Sela, a Saudi Arabian company specializing in the end-to-end development of intellectual property (IP) and in the production and management of events, donated its ad spot on the ...
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ArticleNike has a new rendition of “air”
Nike has come up with a third iteration of the “air” idea, this time with an AI twist. (We note in passing an obvious thing: that “AI” is two-thirds of “air.”) As Nike describes the proceedings, with this latest iteration – A.I.R., an acronym for ”athlete imagined revolution” – the ...
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ArticleA look at racquet sports in the US
RacquetX and marketing agency LaneTerralever (LT) published a report titled Who’s on the Court: A Profile of Today’s Racquet Sports Player, available online, to lay out the results of a survey they conducted in February of this year. The sample was 506 people in the US who have played “at ...
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News briefsFútbol Emotion opens second Italian store
Sports Emotion has opened its second store of the year, according to CMDsport. The first was a third Basketball Emotion store in Spain, located in Zaragoza. This one is the second Fútbol Emotion store in Italy, in the city of Arese, Milan province – not far from the Italian beachhead ...
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ArticleThe boys of summer, mismatches and a new name for the sweat stain
This season’s uniforms for Major League Baseball (MLB), with Nike design and Fanatics manufacturing, are proving to be something of a flop – or a sop. Tops don’t match bottoms, details once specific to a team are now uniform throughout the league, names have shrunk to illegibility from the stands, ...
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ArticleShein considers supply chain as a service
Shein seeks to package its method of “small-batch, on-demand production” and sell it as a service to other brands and designers. So reads a letter to its investors that the Wall Street Journal (WSJ) says it has reviewed. Although founded in China, the fast-fashion brand now operates out of Singapore, ...
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News briefsFamous non-golfers among PGA Tour Enterprises’ investors
As we have been reporting, the PGA Tour struck a deal with the consortium known as Strategic Sports Group (SSG) to found PGA Tour Enterprises in January and disclosed the member of the venture’s board of directors earlier this month. The PGA Tour has now confirmed a piece in the ...
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News briefsCEO out at Intersport Spain
The board of directors for Intersport Spain has removed Intersport Spain CEO (director general) Ángel Solores, according to Diffusion Sport and others. The change in management is apparently intended to effect a change of management – one that will make a three-year strategic plan, for 2024–27, a priority. To carry ...
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ArticleDecathlon’s Kenyan running project, and some others
Decathlon has opened a training center for distance runners. Located in Iten, Kenya, with a rooftop view of the Rift Valley, the center consists of a 500-square-meter main building, with 11 bedrooms of 25 square meters each, a gym and a refectory. It is built to lodge 22 runners at ...
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ArticleGoogle is phasing out the cookie
In a plan subject to approval from the UK’s Competition and Markets Authority (CMA), Google is hoping to eliminate the third-party cookie from its browser, Chrome, in the second half of this year. Meanwhile, the company is rolling out to 1 percent of Chrome’s users a new thing called Tracking ...
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ArticleA review of pro golf’s pending big deal
According to Front Office Sports, the CEOs of two major golf leagues are stepping down, namely Keith Pelley of the DP World Tour (the former European Tour) and Martin Slumbers of the R&A, the sport’s governing body in the UK and operator of the Open Championship. Pelley will be replaced ...
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ArticleA year in review for padel
Source: Playtomic Global Padel Report 2023 Monitor Deloitte and Playtomic have released their second annual Global Pádel Report, available online, and the results are rosy. Some predictions The report considers that the post-Covid boom is over and that the “surge” in club and court constriction has continued. ...
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ArticleNew alliance, and new level of business, in pickleball
Major League Pickleball by Margaritaville (MLP) and Carvana Pro Pickleball Association Tour (PPA Tour) have merged “under a unified and definitive professional pickleball holding company.” The deal will preserve the two brands – the PPA Tour being a “traditional, bracket-style tour” and the MLP being a “team-based, coed league.” Combined, ...
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ArticleHave NFT-issuing sports brands entered a new business?
BlockFi, OpenSea, Coinbase, Binance, FTX, Ripple, Impact Theory, Grayscale – all of them companies that have undergone investigation and government-initiated lawsuits over the past couple of years. The land of crypto, where sports brands have begun to tread over the past few years, is a land of confusion, and not ...
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ArticleMeta up in Q2 except in the metaverse
“We had a good quarter,” is CEO Mark Zuckerberg’s summation. “We continue to see strong engagement across our apps, and we have the most exciting roadmap I’ve seen in a while with Llama 2, Threads, Reels, new AI products in the pipeline, and the launch of Quest 3 this fall.” ...
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ArticleTwitter to become nothing, anything, everything
It appears that we were on to something a few months ago. Twitter has taken another step towards becoming X – “the everything app.” But what does this mean, and why the change in a brand as iconic as Twitter? We take a look.
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ArticleA “courtside” look at the pádel market
Sales have been flat so far this year at Padel Courts Deluxe, CEO Fernando Cánovas tells CMDsport. Now that mid-year is behind us, moreover, he believes it safe to say that 2023 will be a year of transition in the pádel-court business, with growth picking up once more in the ...
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ArticleFashion fast and slow, preferably slow
A number of European mayors, many of them attending the latest edition of the ChangeNOW show in Paris, have signed the “Declaration to Drive Sustainable Fashion.” The declaration is an appeal to the EU, the G7 and the OECD to tip the fashion industry’s playing field in slow fashion’s favor. ...
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ArticleAmazon puts the moves on France
In the Pixar movie of the same name, a Provençal dish called ratatouille serves to save the soul of a crotchety old food critic in France. The stewed vegetables produce an epiphany, hitting the critic like the madeleine hit Proust, and transport him back “in search of lost time” or ...
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ArticleWhat if the metaverse settled for something simple?
BitNile Metaverse says that its metaverse at BitNile.com has surpassed 500,000 “active users” in the month since it opened its “early-access phase.” Question is, why should we care? After all, a single metaverse like Roblox – which, as our readers might recall, has deals with Nike, Adidas, H&M and FIFA ...
