Fjällräven Germany has restructured its marketing, sales, and visual merchandising teams to strengthen its connection with customers and reinforce its position as a top choice for outdoor and lifestyle enthusiasts. The revamped structure is part of creating a dynamic, engaging brand experience that reflects Fjällräven’s core values: sustainability, nature, quality and timeless design.
“Together, we aim to make Fjällräven a vibrant brand that inspires people and encourages sustainable adventures in nature,” says Country Manager Dean Polic, emphasizing the brand’s mission.
Read the full article at our sister publication The Outdoor Industry Compass.
