Puma appoints Nadia Kokni as Vice President Global Brand Marketing

Herzogenaurach – Puma has appointed Nadia Kokni as Vice President Global Brand Marketing, effective Jan. 1. Kokni joins Puma’s global leadership team and reports directly to Chief Brand Officer Maria Valdes.

In her new role as Puma’s most senior global marketing leader, Kokni will oversee brand marketing strategy, creative direction, and integrated marketing and communications globally. Her appointment comes as Puma accelerates its global brand ambition and sharpens storytelling around its product icons and innovation pipeline.

This appointment signals Puma’s push for sharper product narratives

Kokni brings deep international experience shaping and transforming leading global brands across sport, fashion and lifestyle. She has held senior leadership roles at JD Sports, H&M, adidas, and Tommy Hilfiger. Most recently, she served as Senior Vice President of Global Marketing & Communications at Hugo Boss, where she spearheaded large-scale brand transformation and digital acceleration.

“Nadia is a world-class marketing leader with a proven ability to build modern global brands through strategic clarity, creative excellence and cultural relevance,” said Valdes. “Her appointment comes at an important time for Puma as we bring product creation and storytelling even closer together. Nadia’s leadership will help us deliver sharper product narratives, stronger brand heat and deeper consumer connections globally.”

The appointment follows a wider reorganization

Kokni’s appointment follows Puma’s recent decision to consolidate Brand Marketing, Product, Creative Direction, Innovation and Go-To-Market into a single global organization led by Chief Brand Officer Valdes. This structural shift aims to tighten the connection between product development and brand storytelling, a strategic priority as Puma seeks to strengthen its competitive positioning in performance and lifestyle categories.

“I’m delighted to join Puma at such an exciting moment for the brand – it has a powerful heritage and a clear opportunity to lead at the intersection of sports, culture and performance,” said Kokni. “I look forward to working with Maria and teams around the world to deliver bold, meaningful storytelling that inspires consumers and accelerates Puma’s next phase of growth.”

Kokni replaces Richard Teyssier

Kokni replaces Richard Teyssier, who has decided to leave Puma to pursue other opportunities. Teyssier’s departure and Kokni’s arrival mark a significant leadership change in Puma’s marketing function at a time when the company is seeking to strengthen brand differentiation and cultural relevance globally.