All Personnel Changes articles – Page 5
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News briefsAtomic names six directors in commercial restructure
Atomic names six directors and separates brand-building from activation in a structure built around specialist retailers.
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News briefsSportsShoes.com promotes mountain runner to trail marketing lead
Ben Mounsey, a former Great Britain mountain runner on staff since 2019, takes charge of trail and outdoor growth strategy.
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News briefsFormer Nike’s women’s marketing VP joins Saucony
Wendy Kula, who led Nike’s North America women’s brand campaigns, moves to Saucony as CMO.
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News briefsASICS ex-chairman Oyama WFSGI Honorary President
Former ASICS chairman follows founder Kihachiro Onitsuka as the second Japanese national to hold the WFSGI honorary title.
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ArticleSalomon’s talent strategy looks beyond outdoor
Moncler, JD Sports, Adidas: Salomon’s three new executives map a brand that no longer recruits like an outdoor company.
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ArticleKMD Brands appoints new Chairman in governance reset
Philip Bowman takes the helm at KMD Brands as the outdoor group accelerates its Next Level turnaround.
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News briefsGerman sporting goods body BSI names new head
Former professional handball player and public sector strategist Christoph Moeller replaces Stefan Rosenkranz at BSI from July 1.
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ArticleLululemon adds Unilever veteran to board
Former Unilever Chief Growth & Marketing Officer joins lululemon’s board as the brand extends a five-year governance overhaul.
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News briefsTriathletes’ new chair: former Meta Head of Sport
Former Eurosport CEO and Meta Head of Sport replaces Chris Kermode at the helm of the athlete-owned triathlon body.
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Article1,400 Nike jobs cut. Management calls it progress.
The job cuts — mainly in technology — suggest Nike’s recovery from a years-long sales slump is proving harder and slower than the company had planned.
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News briefsPUMA names Blanc as VP Global Wholesale
The newly created position marks PUMA’s move to centralize wholesale leadership and grow its presence at key retail partners worldwide.
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News briefslululemon’s new CEO pick leaves markets cold
The Canadian activewear brand ends a months-long leadership search, turning to a Nike veteran to reignite growth and product momentum.
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News briefsNew Balance names Knauer to lead North America
A two-decade company veteran takes the helm of New Balance’s largest regional market.
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News briefsPatagonia names EMEA marketing and impact chief
Patagonia has created an EMEA leadership role that formally unites brand marketing with the brand’s environmental and social impact work.
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ArticleOrtovox appoints Vaude marketing veteran to lead D2C strategy
Alpine brand brings in 15-year Vaude veteran Manfred Meindl as Director Marketing & Digital D2C amid broader strategic repositioning.
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News briefsPUMA creates SVP Creative Direction role
The German sports brand creates a senior creative role and brings in a former adidas design leader to drive its top-3 global brand ambition.
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News briefsBurton CEO John Lacy to exit in June
After nearly three decades — including leading the brand through its founder’s death and COVID — Lacy is moving on. Here’s what comes next.
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News briefsKontoor gives CFO Alkire control of Helly Hansen
Joseph Alkire adds Helly Hansen to his CFO and operations brief in a move that tightens executive oversight of Kontoor’s outdoor acquisition.
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ArticleDeichmann heir takes charge at Snipes Europe
Fourth-generation Deichmann family member replaces Dennis Schröder as head of the Cologne sneaker and streetwear chain.
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ArticleFootasylum names Gymshark exec Hannah Mercer CEO
The Gymshark and adidas veteran takes charge at the UK streetwear retailer as it pushes into DACH, the Gulf and new UK stores.
