Asics EMEA has made mental health support part of all new and existing athlete contracts. In recognition of the growing pressures facing elite athletes, the brand has introduced new resources to better protect and support athletes’ mental health through professional guidance. The company will fund mental health support for all its sponsored athletes with industry experts, including Daria Abramowicz, the sports and performance psychologist of tennis player Iga Świątek. Abramowicz will lead a group of specialized experts who provide confidential assistance to Asics athletes. Earlier this year, the brand revealed the outcome of a global study on the effect of sports and physical activity on individual mental health.

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