Puma and creative director June Ambrose launched their first co-branded collaboration, “Keeping Score.” The 20-piece collection of apparel, footwear and accessories celebrates Ambrose’s career and impact within hip-hop and fashion, and is meant to encourage women to “keep score” of their wins. Ambrose joined Puma in 2020 as the creative director for the women’s basketball category, and her mission has since focused on highlighting and empowering women. The first pieces dropped on Jan. 26, 2023.
Puma has announced an exclusive collaboration with Warner Bros. Discovery Global Consumer Products, bringing fans the Puma x Gremlins Hoops Capsule Collection featuring Gizmo and Gremlins leader Stripe from the classic 1984 Warner Bros. film. The mismatched pair of shoes features Gizmo on one side and Stripe on the other, ...
According to a new report by consulting firm Deloitte, women’s elite sports will generate global revenues of US$1.28 billion in 2024, surpassing the US$1 billion milestone for the first time. This total will also mark an increase of more than 300 percent from Deloitte’s previous valuation in 2021. These projections ...
Source: Puma Puma x Coperni Puma has formed a new creative partnership with Coperni, a ready-to-wear and accessories brand hailing from Paris. It is the second-ever collaborator from the fashion space to create an original footwear design with the German sporting goods company. The partnership is set ...
Intelligence, analysis and advice for the global sporting goods industry.
