Lacoste is getting strong extra visibility as a “premium sponsor” of the Roland-Garros tennis tournament through the sale of a branded anti-coronavirus face mask. Featuring its famous alligator logo, it is being worn by the tournament’s personnel, including the referees and the ball boys. The re-usable cotton mask has been on sale for €15 since the tournament started on Sept. 23 but is reportedly sold out on Lacoste’s web shop. In fact, it is no longer featured on its website or that of Roland-Garros. The only other major sponsor from the sports sector is Wilson. The brand is supplying more than 60,000 balls during the two weeks of the tournament, where, because of the virus, a maximum of 1,000 physical spectators at a time are being admitted. Wilson is taking the place of Babolat, which has taken advantage of this major sports event to launch the 10th generation of its Pure Drive tennis racquet, which is said to be more “explosive” than its previous version, along with a family of related tennis strings, shoes and accessories.