Macron takes over from Adidas as the new technical partner of Cádiz CF, the Andalusian football club that last year celebrated its 110th anniversary and returned to La Liga, after a 14-year absence from the top division of Spanish football. The agreement will run for six years starting with the 2021/22 season. As part of the deal, Macron will design and produce the club’s new match kits for the 2021/22 season, featuring exclusive, customized graphics that highlight the history and tradition of the team and surrounding area. Three years ago, Macron had replaced Adidas as the sponsor of another Spanish first-division club, the Real Sociedad of San Sebastian.