New Balance has launched a campaign intended to “democratize” running ahead of the Oct. 3 Virgin Money London Marathon. The campaign carries the “Rep Yours” tag. It features two runners who tell their individual stories of involvement in the sport through a London club, “Run the Boroughs,” that was formed in 2019. As the official supplier of the marathon, New Balance has developed three footwear models and a wide assortment of clothing inspired by the River Thames.

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