Nike is once again SportsPro’s most marketable brand

Nike has remained atop the heap in the 12th edition of SportsPro’s list of the World’s 50 Most Marketable (50MM) Brands, compiled by the sponsorship analytics firm Hookit. Nike scored 8.77 billion engagements, 58 percent more than in the previous year, leading to a 34 percent increase in sponsorship value ...

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