Puma has formed a new creative partnership with Coperni, a ready-to-wear and accessories brand hailing from Paris. It is the second-ever collaborator from the fashion space to create an original footwear design with the German sporting goods company. The partnership is set to launch in January 2024 and will see a dress shoe that is engineered to the specifications of a performance football boot, inspired by the Puma Future, as a blend of sport and fashion.
The German sportswear brand has launched a limited-edition shoe blending sneaker culture with Black Forest brewing heritage.
As running groups gather once again across the continent and entries for the 2025 Great Race attract eager runners, product releases and collabs are becoming more frequent in the sports industry. The one between global giant Puma and the small Danish brand Saysky is particularly eye-catching and interesting.
Reebok has a collaboration with Mattel’s Barbie brand that has resulted in three different limited edition sneakers to be released in September.
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