All Puma articles
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News briefsPuma presents Natural Performance collection with Mercedes-AMG Petronas F1
Puma and the Mercedes-AMG Petronas Formula 1 Team have unveiled the Natural Performance collection for SS2024, represented by F1 driver George Russell. According to Puma, bionics is the driving force behind the collection, as the designers were inspired by nature’s functions and forms, resulting in a clean and organic ...
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ArticlePuma brings two strategists to the chessboard
Puma has teamed up with Manchester City and Chess.com to publish an exclusive conversation between Spaniard and soccer coach Pep Guardiola and Norwegian and chess player Magnus Carlsen. The Puma ambassadors talked about memorable moments from their careers, explained strategies and tactics in both sports and shared tips and tricks ...
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News briefsPuma ends sponsorship of Israeli national football team
Puma is ending its sponsorship of the Israeli national football team in 2024. According to the German company, this decision was made a year ago and is not related to renewed calls for a consumer boycott, as Israel has continued its attacks on the Gaza Strip in response to the ...
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News briefsPuma is expanding its Re:Fibre textile-to-textile recycling technology
Puma has announced that it has scaled up its textile recycling innovation Re:Fibre and replace recycled polyester with its Re:Fibre technology in all Puma soccer kits for clubs and associations from 2024. Since the launch of the pilot project in 2022, where the brand produced recycled training kits for the ...
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News briefsPuma appoints new GM for Japanese business
Source: Puma Ryokusai Inoue Puma has appointed Ryokusai Inoue as the new General Manager of Puma Japan with immediate effect. He will report directly to Germany-based Puma CEO Arne Freundt. Inoue joined the company in 2015 as Director of Retail. In this position, he shaped the success ...
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News briefsPuma introduces mismatched Gremlins shoe
Puma has announced an exclusive collaboration with Warner Bros. Discovery Global Consumer Products, bringing fans the Puma x Gremlins Hoops Capsule Collection featuring Gizmo and Gremlins leader Stripe from the classic 1984 Warner Bros. film. The mismatched pair of shoes features Gizmo on one side and Stripe on the other, ...
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News briefsPuma expects double-digit growth in China
Puma’s CEO Arne Freundt told German business magazine Euro am Sonntag last week that his company plans to grow strongly in China: „We see a gradual improvement in the market environment, and we expect to be able to return to double-digit growth as early as this year.” He also expressed ...
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News briefsPuma enters fashion footwear collab
Source: Puma Puma x Coperni Puma has formed a new creative partnership with Coperni, a ready-to-wear and accessories brand hailing from Paris. It is the second-ever collaborator from the fashion space to create an original footwear design with the German sporting goods company. The partnership is set ...
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News briefsPuma’s Voices of a Re:Generation initiative sees addition in India
Source: Puma Aishwarya Sharma Puma has expanded the regional reach of its Voices of a Re:Generation initiative beyond Europe and the U.S., adding Indian sustainable fashion advocate Aishwarya Sharma to the project. Sharma is part of Puma’s list of thought leaders in the year-long project, which aims ...
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News briefsNew Europe GM for Puma
Source: Puma Javier Ortega Puma has appointed Javier Ortega as General Manager Europe, effective Sept. 1, 2023. He will be responsible for Central Europe, France, the UK & Ireland, Southern Europe and Nordics, reporting directly to CEO Arne Freundt. Ortega, who has been with Puma since 2009 ...
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ArticlePuma maintains full-year guidance despite challenging market as Q2 sales tick up 6%
Puma confirmed its guidance for the full year and hinted at a possible upgrade after sales in the second quarter rose by a reported 5.9 percent compared to the year earlier, or 11.1 percent in local currencies, to reach €2,121 million. It also indicated it would be able to adjust ...
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News briefsUsain Bolt and Colin Jackson talk records, the Puma family and the future
Puma has released an interview with the world’s fastest man, Usain Bolt, and sprint and hurdling athlete Colin Jackson to celebrate the 20th anniversary between Puma and Bolt in July. Source: Business Wire The conversation between Bolt and Jackson provides an engaging glimpse into the life of ...
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News briefsAre there similarities between football and chess?
Puma has announced a collaboration between five-time world chess champion Magnus Carlsen and professional footballer Christian Pulisic. The two athletes met on a football field to talk about the differences and similarities between chess and football. Similarities? Well, the conversation actually shows that there are many things that are relevant ...
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ArticlePuma commits to bovine leather from verified deforestation-free supply chains
Puma has joined the Deforestation-Free Call to Action for Leather, launched by global non-profit organizations Textile Exchange and Leather Working Group (LWG), to create equitable, transparent and deforestation-free leather supply chains. The cross-industry initiative asks brands to commit to sourcing their bovine leather from deforestation/conversion-free supply chains by 2030 or ...
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ArticlePuma moves global marketing from Boston to Herzogenaurach
Source: Puma Richard Teyssier Puma is relocating its global marketing organization from the U.S. to its headquarters in Germany in line with the implementation of its strategic priorities. Richard Teyssier, currently Regional General Manager Europe, will lead the department as the company’s new Global Brand & Marketing ...
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News briefsStichd becomes merchandise partner of Aston Martin’s F1 team
Puma’s subsidiary Stichd, a licensed fan apparel, legwear, bodywear and swimwear company that will exclusively operate Formula 1 fan stores at race weekends as part of the latest deal between Puma and the racing series, has now also signed a long-term agreement with the Aston Martin Aramco Cognizant Formula One ...
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ArticleTo reach Gen-Z, Puma releases sustainability report as a podcast
Source: Puma Puma will publish its 2022 Sustainability Report as a podcast series to make it more accessible to a wider and younger audience. The Re:Gen Reports Podcast features representatives of the next generation from six countries. They summarize the content of the report in ten podcast ...
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News briefsPuma signs contract with Formula 1
Puma will be the official supplier of Formula 1 (F1), giving it the right to produce apparel, footwear and accessories bearing the F1 logo. The German sports brand will also equip F1 personnel at the race tracks and produce Formula 1 fan apparel. The contract signed between Puma and Formula ...
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News briefsPuma replaces kangaroo leather with K-Better material
Puma has revamped its legendary King soccer shoe, worn in the past by stars such as Johan Cruyff, Diego Maradona, Eusébio, Lothar Matthäus and Pelé, by introducing new K-Better™ technology to deliver the same great performance without kangaroo leather. The new King’s upper, which contains at least 20 percent recycled ...
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News briefsPuma recognized as Company of the Year at German Diversity Award
Puma was named “Company of the Year” at this year’s German Diversity Award for its commitment to providing its employees with an open and tolerant working environment. Employees in management positions at Puma receive regular training on topics such as diversity, intercultural communication and inclusion, and there are regular events ...
