Product – Page 16
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News briefsGamma’s new Chuck pickleball to become official ball for DUPR
DUPR (Dynamic Universal Pickleball Rating), a technology platform and the gold standard in pickleball ratings worldwide, announced the expansion of its partnership with Gamma Sports, a family-owned, US-based manufacturer of pickleball and tennis equipment, marking a new chapter in the future of pickleball in 2024. Gamma is set to become ...
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News briefsTrump unveils sneakers at Sneaker Con
Former President Donald Trump made an unexpected appearance at Sneaker Con in Philadelphia over the weekend, where he unveiled his new line of signature sneakers. The move came amidst ongoing legal battles and as he vies for the Republican presidential nomination in 2024. Trump, facing a $355 million judgment in ...
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News briefsTradition meets innovation: Fischer’s limited NFT ski bundle
Austrian company Fischer Sports GmbH has launched its 100 Years NFT Ski Bundle, available since Feb. 14, 2024, which allows fans to immerse themselves in both the history of skiing and the futuristic world of digital collectibles. This makes the 100-year-old company one of the first ski companies to pioneer ...
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News briefsFoot Locker launches basketball program with Nike and Jordan Brand
Foot Locker has unveiled a year-long basketball initiative in collaboration with Nike and Jordan Brand, aiming to harness the influence of their athletes for a series of events, clinics and social media content. Named “The Clinic,” this program will debut during the 2024 NBA All-Star Game weekend in Indianapolis, featuring ...
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News briefsAthleta launches high-performance “Train” collection
Athleta has made its mark with yoga and pilates apparel. Now it’s expanding into high-performance training.
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News briefsKanye West spent $7 million on Super Bowl commercial, $0 on production – and it worked
In many ways, Super Bowl commercials are just as much a spectacle as the game itself. These ads are scrutinized every year, and for those not fully invested in the sport, they add an extra layer of enjoyment. They could also be a part of the reason why this year’s ...
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News briefsColumbia tech goes to the moon
Columbia Sportswear has partnered with Intuitive Machines, a space exploration company, to advance its technologies and material innovations. The goal is to “lay the foundation for a sustainable human presence on the moon” with Omni-Heat Infinity, a proprietary heat-reflective technology developed by Columbia. Intuitive Machines will incorporate Columbia’s technology into ...
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News briefsHead brings AI to pádel
Head has introduced a tracking system for pádel play. Called Aiball (artificial intelligence ball), it combines a smartphone app with court-mounted cameras, and therefore with the cooperation of the pádel clubs. The app tracks a number of statistics: seconds per point, average hits per point, percentage of time spent per ...
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ArticleTiger Woods unveils Sun Day Red apparel brand
After years of collaboration with Nike, Tiger Woods presents his new apparel brand.
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News briefsAdidas Drops Mahomes 2, the famous QB’s latest collection
The timing couldn’t be better, could it? Adidas and Patrick Mahomes have just unveiled the Mahomes 2, the next installment of the quarterback’s signature footwear and apparel collection. This collaboration marks the second time Mahomes and Adidas have joined forces since their initial launch, in August 2021, ...
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News briefsThis is what the official 2023/24 UWCL ball will look like
Adidas has unveiled the UEFA Women’s Champions League Pro ball, named Bilbao. This official match ball will grace the next UWCL, drawing inspiration from the city of Bilbao and its disruptive urban geometries. The traditional star pattern incorporates iconic shapes from Bilbao’s architecture and motifs from the San Mamés stadium, ...
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News briefsWilson debuts 3D-printed airless basketball that “nearly fits” regulation
Who says a basketball has to be basic? Wilson just dropped a limited edition of the Airless Gen1 basketball, based on a prototype that doesn’t need inflating. The retail version has seen some tweaks and “nearly fits” regulation basketball standards for weight, size and bounce. “We knew it was time ...
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News briefsNew golf simulation of “nearly” all courses set to launch
Ever dreamt about being able to play your local course in a digital world? Well, TruGolf may give you and a world of golfers that opportunity.
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ArticleSneaker design democratized? Zellerfield launches design platform
Zellerfield have created a possibility for brands to use their design platform to create their own shoe models. This is how it works.
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News briefsCrocs launches chunky sneaker
What is Crocs? If you ask the average person, it’s a soft-material clog, perfect for various adventures, whether it’s to the gym, grocery store or garden. But Crocs have no ambitions to be pigeonholed. Over the past 12 months, the company has released everything from everyday clogs ...
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News briefsDunlop moving into pickleball, looking forward to 2025 for pádel
Dunlop expects to introduce its first pickleball products in the second half of 2024, according to its CEO for Iberia, Richard Jackson, who has spoken with CMDsport. Although he declined to go into detail, Jackson did say that Dunlop’s “flagship product in tennis, pádel and squash is the ball, and ...
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News briefsNike introduces “next era of Air”
Nike is introducing the Air Max Dn, described by the brand as “the next era of Air.” Appearing for the first time in this shoe model is a feature called Dynamic Air, a dual-chamber, four-tubed Nike Air unit. As the wearer moves, air flows between the tubes in each chamber. ...
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News briefsUnder Armour launches new basketball shoe
Under Armour is releasing the Futr x Elite, described by the brand as “the pinnacle footwear model” within its basketball portfolio and a shoe that “will redefine the category.” FUTR stands for “For Us To Rise,” to call together a community of basketball athletes striving for greatness on the court. ...
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News briefsLululemon to offer men’s shoes
Lululemon has unveiled its 2024 spring and summer footwear lineup, marking its first-ever men’s collection. The brand introduces a casual sneaker called Cityverse as its inaugural offering in the men’s category. Additionally, the brand has introduced new running models, with two shoes set to launch in March and May. This ...
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News briefsUgg creates new styles with old fabrics
California-based lifestyle brand Ugg has unveiled their latest innovation, dubbed ReImagined by Ugg. The offering includes new shoes crafted from leftover leather and suede. The collection introduces a fresh twist on the company’s classic models while also addressing the surplus materials accumulated from previous seasons. With this new iteration of ...
