Adidas Originals released its second pet collection in October, exclusively for the Chinese market, expanding on its initial May launch. The fall-focused lineup includes puffer vests in red and dark blue, zip-up track jackets in black, green, pink and light blue, plus water-repellent windbreakers designed specifically for dogs and cats.
The collection reimagines classic Adidas streetwear pieces with four sleeves instead of two. Each item features the brand’s signature Trefoil logo and Three Stripes detailing, allowing pet owners to coordinate their furry companions’ outfits with their own athleisure wear. According to German publication Süddeutsche Zeitung, the move reflects growing consumer willingness to invest in premium pet accessories.
Beyond apparel, the collection includes luxury cowhide leather collars and a specialized pet backpack with ventilation mesh and a clear Trefoil window for on-the-go transport. Pricing starts at approximately 199 yuan ($30) for clothing items, 399 yuan ($55) for collars, and 899 yuan ($125) for the carrier bag.
Functionality meets fashion for changing seasons
The timing of the second drop aligns with China’s fall season, when pet owners seek warmer gear for outdoor activities. The puffer vests feature insulated padding to retain heat, while the windbreakers incorporate water-repellent fabrics to protect against rain and wind. Track jackets display “adidas” written across the back, mirroring the brand’s human apparel designs.
These functional elements address practical needs beyond aesthetics. As temperatures drop and precipitation increases, the collection provides weather protection while maintaining the brand’s streetwear identity. The designs include reflective detailing for visibility during early morning or evening walks, plus zip and snap closures for easy dressing.
China-only strategy taps into premium pet market
Adidas has not announced plans to expand the pet collection beyond China, despite international interest following both launches. The China-exclusive strategy appears deliberate, targeting a market where pet ownership and willingness to spend on premium pet products have surged in recent years. The October launch timing also positions the collection ahead of Chinese New Year in late January 2026, when gifting and new purchases traditionally peak.
The pet accessories market has experienced significant growth globally, with owners increasingly treating pets as family members deserving of quality products. Adidas joins other brands like Crocs, which released dog clogs earlier this year, in recognizing this expanding market segment. However, Adidas’s approach goes further by creating a full lifestyle collection rather than novelty items.
Industry observers note that while the sneaker market faces challenges, pet accessories represent a growing opportunity. The China focus may serve as a test market before potential expansion to other regions, though the brand has made no such commitments.
About Adidas Originals
Adidas Originals is the heritage division of Adidas, focusing on lifestyle and streetwear products inspired by the German sportswear company’s archives. Founded in 1949 by Adolf “Adi” Dassler in Herzogenaurach, Germany, Adidas has grown into one of the world’s largest sportswear manufacturers. The Originals line launched in the early 2000s to distinguish classic, fashion-forward pieces from performance athletic wear, featuring the iconic Trefoil logo rather than the three-bar performance logo. The brand’s signature Three Stripes design has become synonymous with street culture and athletic style worldwide.
