Fanatics takes over Premier Padel’s official store, bringing Bullpadel, Wilson and a new Marbella streetwear label into one fan-facing collection.
Premier Padel has appointed Fanatics as master licensee across ecommerce, in venue retail, wholesale, product and memorabilia, in a multiyear agreement that gives the global commerce platform control over how the tour’s official merchandise reaches fans worldwide.
The official Premier Padel store, store.premierpadel.com, is now live under Fanatics’ operation, with products also distributed through Fanatics’ broader retail network. The launch collection includes Bullpadel racquets, footwear and apparel, alongside lifestyle pieces from Spanish streetwear label Homies Marbella and fan gear under Fanatics Branded and Wilson, split across men’s and women’s ranges.
The agreement advances a commercial expansion strategy that SGI Europe has tracked over the past 18 months. In March 2025, Premier Padel, the Hexagon Cup and the International Padel Federation (FIP) formed a strategic partnership aimed at accelerating the sport’s global development, including plans for the inaugural FIP Intercontinental Cup and new event formats.
Earlier this year, the tour added US wearable company Whoop as its official health and performance partner in a three year deal, while also securing a multiyear agreement with Saudi entertainment group Sela to launch the London Premier Padel P1 at Olympia, the circuit’s first UK event. Against that backdrop, the Fanatics appointment adds a dedicated retail and merchandising platform to a partner portfolio that already spans competition, event promotion, performance technology and sponsorship.
In venue retail begins at the season ending Premier Padel Finals in Barcelona this December. Before then, a pop up inside the PSG store in central London will run during the London P1 at Olympia in August, giving fans in person access to the range ahead of the full rollout.
